Sales professionals in Grocery retail
Own brands sales planning at Albertsons and the RedMedia retail media network at Hy-Vee are the less common angles among these grocery retail sales professionals, whose current titles also sit at Kroger, H-E-B, Grocery Outlet, The GIANT Company and Wakefern Food Corp. The group suits a grocer working on weekly promotion plans, own brand growth, produce merchandising or advertising revenue from suppliers.
Professionals to explore
Bryan Beck
LinkedInExperience: Former Director of Sales · The GIANT Company
Since 2026, Bryan Beck has been Director of Sales at The GIANT Company, after Director, Field Merchandising there (2024–2026), and was Category Manager at GIANT (2018–2022). Bryan has also been a Business Consultant at Inch & Co. since 2024 and was its Chief Operations Officer (2022–2024), a fit for questions on category management and field merchandising in grocery.
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Dan Babb
LinkedInExperience: Vice President - Sales and Merchandising - PNW Division · Grocery Outlet
At Grocery Outlet, Dan Babb has been Vice President - Sales and Merchandising - PNW Division since 2024, after Senior Director of Sales and Merchandising (2022–2024) and Director of Sales and Merchandising (2014–2022). Dan was Regional Director of Operations at Sprouts Farmers Market (2012–2014) and Store Team Leader at Target (2004–2012), and cites conventional grocery, specialty grocery and big box experience.
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Darren Caudill
LinkedInExperience: Former Senior Vice President Of Sales, Merchandising, and Marketing · Cub
Darren Caudill has been Chief Sales Officer at Wakefern Food Corp. since 2024 and was a Strategic Business Consultant (2023–2024) helping retailers with performance and profitability. Darren was Senior Vice President Of Sales, Merchandising, and Marketing (2019–2023) and Vice President of Merchandising and Sales (2013–2016) at Cub, and Vice President at SUPERVALU (2018–2019), a fit for questions on assortment and sales strategy.
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Derek Osimiri
LinkedInExperience: Director of Sales and Marketing - North West Division · H-E-B
At H-E-B, Derek Osimiri has been Director of Sales and Marketing - North West Division since 2025. Derek's other H-E-B titles are Senior Manager Pricing and Marketing - Joe V's Smart Shop Division (2024), Senior Business Development Manager - Prepared Meals (2022–2024), Business Development Manager - Prepared Meals (2022) and Merchandising Team Manager - Prepared Meals (2020–2022), so pricing and prepared meals questions fit.
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Elizabeth Colvin Garner
LinkedInExperience: Vice President of Sales · Kroger
Vice President of Sales at Kroger since 2022, Elizabeth Colvin Garner's other Kroger titles are District Manager (2018–2022 and 2017–2021), Merchandiser, Houston KMA (2017–2022) and Women's Edge Kroger Houston- Vice President (2015–2021). Elizabeth also describes a vice president merchandising focus, which fits questions on how store districts and merchandising teams carry out sales plans.
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James Specht
LinkedInExperience: Senior Director, Produce Sales & Merchandising · Heritage Grocers Group
Senior Director, Produce Sales & Merchandising at Heritage Grocers Group since 2020, James Specht was Director of Retail Department Operations (2017–2020) and Senior Manager, Produce Sales & Merchandising (2009–2017) at Sprouts Farmers Market. James names procurement and merchandising strategy as strengths, which makes James the produce specialist here.
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Kristal Walton
LinkedInExperience: Sales Director · Hy-Vee, Inc.
In 2026 Kristal Walton became Sales Director at Hy-Vee, Inc., heading sales strategy and revenue growth for RedMedia, the Hy-Vee retail media network. At GSTV, Kristal was SVP General Manager Retail Partnerships (2024–2026), SVP CPG Client Partnerships (2023–2024) and VP CPG Client Partnerships (2021–2023), and was Customer Marketing Manager at SC Johnson (2020–2021), which covers retail media from the seller's and the brand's side.
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Kristina Van Hook
LinkedInExperience: Senior Director of Sales and Merchandising · Grocery Outlet
Based in the Greater Seattle Area, Kristina Van Hook has been Senior Director of Sales and Merchandising at Grocery Outlet since 2024 and was Director of Sales and Merchandising there (2020–2024). Kristina was District Sales Manager at Sears Hometown and Outlet Stores, Inc. (2018–2020), Store General Manager at Sears Stores (2006–2018) and Store Team Leader at Target (1991–2006), long store-level experience that suits questions on executing merchandising plans in stores.
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Stephanie Wendell
LinkedInExperience: Senior Director Sales Planning · Albertsons Companies
Stephanie Wendell has been Senior Director Sales Planning at Albertsons Companies since 2023 and describes leading sales planning and growth for the $16B Own Brands portfolio. Stephanie's other Albertsons titles are Senior Director Productivity Process Improvement (2022–2023), Senior Sales Director (2019–2022) and Director- Own Brands Product Mangement (2015–2019), and Stephanie was Director Category Management at Safeway (2014–2015).
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Stephen Corradini
LinkedInExperience: Executive Director of Sales · Kings Food Market and Balducci's Food Lovers Market
Stephen Corradini holds three current sales roles, all since 2023: Executive Director of Sales at Kings Food Market and Balducci's Food Lovers Market, Vice President of Sales at Yaza Foods and Executive Director of Sales and Special Projects at La Farm Bakery. Stephen was Head of Commercial & Supply Chain - US at JOKR (2021–2022) and Chief Operating & People Officer at Cedar Food and Beverage (2018), and describes over 20 years in the natural and organic industry.
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Choose the right perspective
For promotion and sales planning, Stephanie Wendell, Elizabeth Colvin Garner and Darren Caudill hold sales planning, vice president of sales or chief sales officer titles at Albertsons, Kroger and Wakefern. Kristal Walton is the pick for retail media; James Specht and Derek Osimiri for produce and prepared meals; Dan Babb and Kristina Van Hook for store-level sales and merchandising at Grocery Outlet; Bryan Beck and Stephen Corradini for field merchandising and natural and organic grocery.
Questions to take into the conversation
- 01How do you decide which items get feature ad and endcap space each week?
- 02What share of a category should own brands reach before they start hurting national brand sales?
- 03How do grocers price and sell retail media placements to their suppliers?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.