Retail
10 Sam's Club merchandising leaders
These ten current and former Sam's Club merchandising leaders have held chief merchandising officer, senior vice president, general merchandise manager and vice president merchandising roles at Sam's Club. A reader can learn how merchandising leaders work at Sam's Club from people who have held the role.
Professionals to explore
01—10Cindy O'Connor
LinkedInExperience: Senior Vice President, General Merchandise Manager (GMM) & Global Sourcing · Sam's Club
Former Senior Vice President, General Merchandise Manager (GMM) & Global Sourcing at Sam's Club (2013–2020) and VP/Divisional Merchandising Manager for Apparel, Fine Jewelry and Accessories there (2010–2012). Before Sam's Club, Cindy O'Connor was Senior Vice-President/GMM (2006–2010) and Vice President/Divisional Merchandise Manager (DMM) (2002–2006) at JCPenney.
Erin Sanchez
LinkedInExperience: Vice President, DMM, Candy, Snacks, and Beverages · Sam's Club
Former Vice President, DMM, Candy, Snacks, and Beverages at Sam's Club (2018–2023), a role in which their profile says Erin Sanchez grew Sam's Club's largest business almost 2x. They were then Vice President Pricing at Sam's Club (2023–2024), and later held vice president roles at Kroger, including Vice President of Grocery Merchandising (2024–2026).
Jordan Eddy
LinkedInExperience: Vice President, Home and Hardlines, Merchandising · Sam's Club
Vice President, Home and Hardlines, Merchandising at Sam's Club since September 2024, a role their profile says leads core general merchandise businesses across home and hardlines. Before that, Jordan Eddy was Vice President, Digital Merchandising and Operations (2022–2024) and Sr. Director Omnichannel Merchandising, Breakfast, Dry Grocery (2018–2022) at Sam's Club, and earlier held retail media, ecommerce, marketing and merchandising roles at Meijer (2012–2018).
Kameron Keesling
LinkedInExperience: Vice President, DMM - Beverages & Sports Nutrition · Sam's Club
Vice President, DMM - Beverages & Sports Nutrition at Sam's Club since August 2025, after serving as Vice President, DMM - Candy, Snacks, Beverages & Bread there (2024–2025). Kameron Keesling was also Vice President - Merchandise Solutions at Sam's Club (2020–2024), and earlier Senior Merchant - Televisions, Sound Bars & Major Appliances (2019–2020) and Senior Merchant - Televisions & Sound Bars (2018–2019) there.
Kevin O'Connor
LinkedInExperience: Senior Vice President, General Merchandise Manager · Sam's Club
Senior Vice President, General Merchandise Manager at Sam's Club since February 2018; their profile says the role covers consumer electronics, office furniture and supplies, mobile phones and home services for Sam's Club US. At Sam's Club, Kevin O'Connor was also Vice President, Divisional Merchandise Manager (2017–2018), Vice President, Chief Merchandising and Chief Operating Officer (2015–2016) and Vice President, Chief Merchandising Officer (2014–2015).
Mike Pattison
LinkedInExperience: Vice President Merchandising- Beverage Alcohol & Tobacco Division · Sam's Club
Vice President Merchandising- Beverage Alcohol & Tobacco Division at Sam's Club since May 2022; their profile describes responsibility for the +$3B/yr division with full P&L responsibility. Before that, Mike Pattison was Sr. Director Merchandising- Dry Grocery (2020–2022) and Sr. Director Merchandising- Beverage Alcohol (2018–2020) at Sam's Club, and earlier Sr. Category Lead (2016–2018) and Category Lead (2015–2016) for beverage alcohol there.
Myron Frazier
LinkedInExperience: EVP, Chief Merchandising Officer · Sam's Club
EVP, Chief Merchandising Officer at Sam's Club since February 2026. Before that, Myron Frazier was SVP, Neighborhood Market BU Lead at Walmart (2025–2026) and SVP, Private Brand and Sourcing at Sam's Club (2022–2025). Earlier at Sam's Club they were VP, DMM Bakery and Prepared Foods (2019–2022) and Senior Director, Merchandising - Bakery (2017–2019).
Sean Jackson
LinkedInExperience: SVP General Merchandise · Sam's Club
SVP General Merchandise at Sam's Club since October 2024. At Sam's Club, Sean Jackson was also SVP Consumables Wellness and Healthcare portfolio (2021–2024), SVP Consumables and OTC (2018–2021), SVP Consumer Electronics, Office, Entertainment, Gift Cards, Photo, Outside Services (2015–2018) and VP Office, Entertainment, Gift Cards (2013–2015).
Trent Weller
LinkedInExperience: VP DMM Consumer Electronics · Sam's Club
VP DMM Consumer Electronics at Sam's Club since June 2023. Before that, Trent Weller was VP DMM Consumables (2014–2023) and VP Beverages (2010–2014) at Sam's Club. Before Sam's Club they were Senior Category Director Adult Beverages at Walmart (2006–2010).
Victoria Ryle
LinkedInExperience: Vice President, DMM - Apparel & Jewelry · Sam's Club
Vice President, DMM - Apparel & Jewelry at Sam's Club since November 2025. Before that, Victoria Ryle was Senior Director Merchandising - Children's Apparel at Sam's Club (2022–2025), and earlier Senior Merchant - Ladies Basic Apparel (2020–2022), Senior Merchant - Accessories & Team Apparel (2018–2020) and Buyer - Accessories & Team Apparel (2017–2018) there.
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is a merchandising team at a large retailer like Sam's Club organized across divisions and categories?
- 02What does a merchandising leader at a company like Sam's Club spend most of their time on?
- 03How do merchandising leaders work with planning, marketing and store teams on a category?
Reaching Sam's Club merchandising leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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