Hospitals
10 senior housing sales experts
These ten professionals have led sales at senior living communities, with titles such as director of sales and marketing and community sales director. A reader can learn how sales teams are run at senior living communities.
Professionals to explore
01—10Angela Mattingly
LinkedInExperience: Director of Sales and Marketing · Discovery Senior Living
Director of Sales and Marketing at Discovery Senior Living since 2025. Former Sales and Marketing Director at Franklin Park Senior Living (2024–2025) and Community Relations Director at Civitas Senior Living (2019–2021). The profile also lists roles as Assistant Executive Director at Discovery Senior Living (2023–2024) and Executive Director at Bella Groves (2021–2023).
BJ Maul
LinkedInExperience: Sales Director · Westminster Woods On Julington Creek
Sales Director at Westminster Woods On Julington Creek since 2021 and former Sales Counselor there (2016–2021). Former Director of Sales and Marketing at Paul's Run at Liberty Lutheran (2012–2016) and Director of Community Relations at Brandywine Assisted Living at Brandywine Living (2002–2011). The profile describes external sales and marketing experience in assisted living and long term care settings.
Dori Laack
LinkedInExperience: Director of Sales · Arbor Terrace at Crabapple
Director of Sales at Arbor Terrace at Crabapple since 2021, a senior living community that the profile says offers assisted living and dementia care. Former Director Of Community Relations at Benchmark Senior Living (2019–2021), National Sales Manager at Connecticut Convention Center (2015–2019) and Regional Account Executive at Visit Tampa Bay (2011–2015).
Kathy Logsdon
LinkedInExperience: Sales and Marketing Director · Epworth Villa
Sales and Marketing Director at Epworth Villa since 2017, a role the profile describes as sales and marketing of a Life Care retirement community in Oklahoma. Former Sales Manager at Brookdale Senior Living/Bradford Village (2011–2017). The profile describes an emphasis on real estate development sales and on senior living and retirement sales.
Kathy Lorenz
LinkedInExperience: Director of Sales and Marketing · Sunrise Senior Living
Director of Sales and Marketing at Sunrise Senior Living since 2023, with the profile naming Sunrise of Olympia Fields. Former Director of Sales at Cedarhurst Senior Living (2021–2023), Director of Sales and Marketing at Charter Senior Living of Glen Ellyn (2020–2021) and Sales Counselor at Park Place of Elmhurst Retirement Community (2011–2019).
Kristen Becker
LinkedInExperience: Director of Sales and Marketing · Belmont Village Senior Living
Director of Sales and Marketing at Belmont Village Senior Living since 2023. Former Community Relations Manager (2020–2023 and 2018–2019), Sales Specialist (2019–2020) and Community Relations Assistant (2018) at Belmont Village Senior Living. The profile describes helping seniors and their families navigate the transition to senior living.
Liliana Kaeppel
LinkedInExperience: Community Sales Director · Brightview Senior Living
Community Sales Director at Brightview Senior Living since 2026, with the profile naming Brightview Concord River, and former Community Sales Associate at Brightview Senior Living (2023–2026). Former Administration and Sales Leader at TITLE Boxing Club (2021–2023).
Melissa Eldridge
LinkedInExperience: Director of Sales and Marketing · Belmont Village Senior Living
Director of Sales and Marketing at Belmont Village Senior Living since 2026, alongside a role as Community Relations Director there since 2022. Former Community Relations Director (2012–2022) and Sales Associate (2011–2012) at Belmont Village Senior Living, which the profile says offers assisted living, independent living and memory care.
Sally Sancto
LinkedInExperience: Director of Sales and Marketing · Brookdale
Director of Sales and Marketing at Brookdale since 2007. The profile describes a luxury high rise senior independent and assisted living lease up beginning November 2007, with sales and marketing from pre leasing through a reported occupancy of 95%. Former Owner of Sally Garrett Interiors (1994–2007).
Sierra Johannessen
LinkedInExperience: Director of Sales and Marketing - Spring Cypress Senior Living · Discovery Senior Living
Director of Sales and Marketing - Spring Cypress Senior Living at Discovery Senior Living since 2025. Former Community Relations Director (2024–2025) and Community Outreach Director (2023–2024) at Civitas Senior Living, and Sales Manager at Brookdale (2021–2022). The profile describes more than five years in the senior housing industry spanning all levels of care.
Choose the right perspective
Match the person's community type to yours, since selling independent living, assisted living and memory care can involve different conversations with families. Ask each person how they would approach a new community's lease up compared with keeping an established community full.
Questions to take into the conversation
- 01How do you move a family from a first tour to a signed move-in without pushing them?
- 02Which referral sources and outreach efforts produced the most move-ins for your community?
- 03How do you work with operations and care staff when a prospect's needs are hard to meet?
Reaching senior housing sales experts
How can I contact one of these senior housing sales experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 8 companies, including Discovery Senior Living, Westminster Woods On Julington Creek and Arbor Terrace at Crabapple, based on profile data retrieved on October 4, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach senior housing sales experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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