Industrial automation
10 Siemens sales leaders
These ten people hold or have held director, vice president and senior vice president sales roles at Siemens, covering automation, smart infrastructure, utilities, grid software and global accounts. A reader can learn how Siemens sells industrial and infrastructure products through field sales teams, channel partners and global account teams.
Professionals to explore
01—10Bernhard Reichle
LinkedInExperience: SVP of Sales · Siemens
Former SVP of Sales at Siemens (2021–2023), in Erlangen, and former SVP Sales for Process Industry at Siemens (2016–2021). Other Siemens roles on the profile include SVP Projects (2015–2016), CEO Siemens Geared Motors (2013–2015) and GM Automation & Drives at Siemens LTD Thailand (2007–2009).
Chad Burk
LinkedInExperience: Vice President of Sales, Utility Systems & Solutions · Siemens
Vice President of Sales, Utility Systems & Solutions at Siemens since March 2026, where the profile says Chad Burk leads the US Utility Sales field organization across the Siemens and Smart Infrastructure portfolio for utility and developer customers. The profile also lists Senior Vice President, Power Systems Sales at Siemens Energy (2020–2026) and Vice President of Sales, Southeast Region at Siemens (2019–2020).
Dirk Schmidt-Regge
LinkedInExperience: Vice President Automation & Engineering Sales · Siemens
Former Vice President Automation & Engineering Sales at Siemens (2014–2023). Dirk Schmidt-Regge was also Director of Sales at Siemens (2023–2024), described on the profile as Head of Sales for Siemens Process Automation in Europe, Middle East, Africa (EMEA), and has been Sales Director at Siemens since February 2024.
Graeme Egan
LinkedInExperience: VP of Sales · Siemens
VP of Sales at Siemens since October 2025, for Siemens Grid Software according to the profile. Graeme Egan was also VP Sales (International) at Camlin Energy (2023–2024), Energy and Water Sales Director (Operational & Asset Tech) - EMEA at Oracle (2019–2022) and Distributed Power Services - Global Commercial Director at GE Power (2017–2019).
Greg Collins
LinkedInExperience: Vice President of Sales · Siemens
Vice President of Sales at Siemens since November 2022, in Atlanta, a role the profile lists at executive level. Other Siemens roles include Vertical Market Head- Industrial (2020–2022), General Manager (2018–2019) and Sales Manager (2016–2018), and the profile also lists Director of Strategy General Manager for IoT and Connected Systems at Cooper Lighting Solutions (2019–2020).
Madalina Lazar Vopel
LinkedInExperience: Vice President IT Sales Smart Infrastructure · Siemens
Vice President IT Sales Smart Infrastructure at Siemens since February 2026, in Erlangen, a role the profile describes as Global Lead IT Sales Smart Infrastructure. The profile also lists Head of Value Center Sales, IT Smart Infrastructure at Siemens from 2020, with no end date shown.
Martin Berndsen
LinkedInExperience: Global Director of Sales, Electrification & Automation products for Channel Partners · Siemens
Global Director of Sales, Electrification & Automation products for Channel Partners at Siemens since 2022, in Erlangen. Other Siemens roles include Global Director of Sales, Digital Grid Energy Automation Products (2011–2021) and Director of Sales Asia Pacific & Middle East, Energy Automation Products (2007–2011).
Robert Steiner
LinkedInExperience: Director Sales Siemens Global Accounts, Energy & Utilities, Mobility & Transportation, Logistics · Siemens Digital Industries Software
Director Sales Siemens Global Accounts, Energy & Utilities, Mobility & Transportation, Logistics at Siemens Digital Industries Software since October 2023, in Munich. Other roles there include Director Sales Siemens Global Accounts, Energy & Utilities, Consumer Products and Retail (2020–2023), Director Sales Siemens Global Accounts (2012–2020) and Director Enterprise Sales (2003–2012).
Rohit Pradhan
LinkedInExperience: Vice President Sales · Siemens
Vice President Sales at Siemens since January 2021, in Mumbai, covering India and Exports for the Smart Infrastructure Division according to the profile. Other Siemens roles include General Manager (2009–2020), Chief Manager (2006–2009) and Senior Manager (2003–2006).
Zeeshan Siddiqui
LinkedInExperience: Director of Sales, Electrification & Automation, Ports and Airports (Global) · Siemens
Director of Sales, Electrification & Automation, Ports and Airports (Global) at Siemens since June 2026, where the profile says Zeeshan Siddiqui leads Siemens' global sales strategy for the Ports and Airports vertical. Other Siemens roles include Regional Manager - Infrastructure Vertical (2024–2026) and Regional Manager - Water Vertical (2017–2024).
Choose the right perspective
Match the person to the customer segment and sales motion behind your question, since channel partner sales, global account management and regional field sales leaders work in different ways. Check whether the relevant role is current or past before asking about how Siemens sells today.
Questions to take into the conversation
- 01How does Siemens split responsibility between direct field sales, channel partners and global account teams for the same product line?
- 02What does a Siemens sales leader look for when building a pipeline of large industrial or utility projects with long buying cycles?
- 03How do Siemens sales organizations coordinate with engineering and project teams when a deal includes both products and services?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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