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10 Snap finance leaders
These ten current and former Snap finance leaders include the current Snap CFO, a former Snap CFO, the chief accounting officer and controller, and leaders in FP&A, tax, accounting and business finance. A reader can learn how Snap's finance team approaches planning and forecasting, accounting and controls, tax planning and finance for individual product lines.
Professionals to explore
01—10Bart Wheeler
LinkedInExperience: Senior Director, Global Tax Planning · Snap Inc.
Senior Director, Global Tax Planning at Snap Inc. since 2016, a role the profile lists at director level in Finance & Accounting. Former Senior Director, Strategic Tax Planning at Herbalife (2012–2016), Tax Associate at Latham & Watkins (2005–2012) and Tax Manager at Deloitte (1996–2002).
Chelsea Heniges
LinkedInExperience: Director, Financial Planning & Analysis · Snap Inc.
Former Director, Financial Planning & Analysis at Snap Inc. (2023–2025). Also former CFO - IMDb, Amazon Shopping Videos, & Special Projects (2022–2023), CFO - IMDb & Amazon Shopping Videos (2020–2021) and CFO - IMDb (2020) at Amazon. The profile lists a self-employed career sabbatical since 2026.
Craig Morrison
LinkedInExperience: Senior Director, Finance Specs · Snap Inc.
Senior Director, Finance Specs at Snap Inc. since 2026, a role the profile lists at director level. Former Senior Director, Finance (2025–2026), Director, Finance (2018–2025), Senior Manager, Treasury (2017–2018) and Senior Manager, Corporate Development (2013–2016) at Qualcomm.
Derek Andersen
LinkedInExperience: Chief Financial Officer · Snap Inc.
Former Chief Financial Officer at Snap Inc. (2019–2026) and Vice President Finance at Snap (2018–2019), a CFO role the profile lists at C-level in Finance & Accounting. Chief Financial Officer at Expedia Group since 2026; former Vice President Finance (2015–2018) and Finance Director (2011–2015) at Amazon.
Doug Hott
LinkedInExperience: Chief Financial Officer · Snap Inc.
Chief Financial Officer at Snap Inc. since 2026, after serving as Vice President Finance, Strategy and Corporate Development (2024–2026) and Vice President Finance (2019–2024) at Snap. Former Director of Finance, Strategy and Business Development, Amazon Studios at Prime Video & Amazon MGM Studios (2017–2019). The profile describes developing long-term growth strategies and leading financial and business planning.
Erica Cruz
LinkedInExperience: Controller · Snap Inc.
Former Controller at Snap Inc. (2015–2016); the profile says the role covered the full accounting function, including building an accounting team and a complete infrastructure as the company's first finance hire. SVP of Finance and Controller at Fremantle US since 2019; former Vice President, Controller at The Beachbody Company (2007–2015).
George Semaan
LinkedInExperience: Director of Finance · Snap Inc.
Former Director of Finance at Snap Inc. (2021–2023); the profile credits the role with improved financial planning and understanding, leading to more informed decision making across the executive team. SVP and Divisional CFO at Sony Pictures Entertainment since 2023; former Director of US Finance at McDonald's (2019–2021).
Kristi Murphy (McClure)
LinkedInExperience: Sr. Director, Financial Planning & Analysis · Snap Inc.
Former Sr. Director, Financial Planning & Analysis (2022–2025), Director, Financial Planning & Analysis (2020–2022) and Head of Corporate Financial Planning & Analysis (2018–2020) at Snap Inc. Vice President, Sales Strategy & Operations at Snap since 2025; former Senior Manager Financial Planning & Analysis at James Hardie (2016–2018).
Rebecca Morrow
LinkedInExperience: Chief Accounting Officer and Controller · Snap Inc.
Chief Accounting Officer and Controller at Snap Inc. since 2019. Former Chief Accounting Officer (2018–2019) and VP Finance, Head of Accounting, Tax and Reporting (2015–2017) at GoDaddy, and Managing Director, Advisory Services at Deloitte (2008–2015). The profile mentions SOX work, developing M&A playbooks and leading audit committee meetings.
Todd Heysse
LinkedInExperience: VP Financial Planning & Analysis · Snap Inc.
Former VP Financial Planning & Analysis at Snap Inc. (2016–2017). Treasurer and VP Corporate Finance at Meta since 2018 and a member of the FGI Industries Ltd. board of directors since 2021; former FP&A and Corporate Finance Manager & Director at Facebook (2011–2016).
Choose the right perspective
Match the person's role to your question: CFOs and FP&A leaders suit questions about planning, budgeting and investor-facing forecasts, while the accounting, controller and tax leaders suit questions about close, controls and tax structure. Check whether the Snap role is current or past before asking about recent practices.
Questions to take into the conversation
- 01How should a fast-growing consumer technology company set up FP&A so product teams trust the forecast?
- 02What does a first controller need to build before a company's accounting can scale?
- 03How do you run finance for a hardware product line inside a mostly software business?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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