Restaurants
10 Taco Bell marketing leaders
These ten current and former Taco Bell marketing leaders have held chief marketing officer, vice president, head of brand and senior director roles in brand, digital, social and regional marketing at Taco Bell. A reader can learn how marketing leaders work at Taco Bell from people who have held the role.
Professionals to explore
01—10Andréa Beer
LinkedInExperience: Chief Marketing Officer APAC · Taco Bell
Chief Marketing Officer APAC at Taco Bell since 2024, based in Singapore. Former Global Brand Marketing Director, Burger King (2021–2024) and APAC Brand Communication and Innovation Director (2020–2021) at Restaurant Brands International, and former Head of Marketing Asia at MBRF (2017–2018). The profile describes a background in PR and marketing.
Ashley Prollamante
LinkedInExperience: Former Global Head of Brand · Taco Bell
Former Global Head of Brand at Taco Bell (2025–2026), former Senior Director, Brand Creative Strategy (2020–2025) and former Director of Advertising and Social (2017–2020) at Taco Bell, based in Irvine, California. VP of Marketing at Din Tai Fung North America since 2026.
Katie Taylor
LinkedInExperience: Former Vice President, US Brand and Marcom Strategy · Taco Bell
Former Vice President, US Brand and Marcom Strategy at Taco Bell (2025), now General Manager, Latin America and Caribbean at Taco Bell since 2025. Former Senior Director, US Brand and Marcom Strategy (2024–2025), Senior Director, US Brand Strategy and Planning (2023–2024) and Senior Director, US Digital Brand Marketing (2022–2023) at Taco Bell.
Luis Restrepo
LinkedInExperience: Chief Marketing Officer · Taco Bell
Chief Marketing Officer at Taco Bell since 2025, with the profile listing the role as Chief Marketing Officer, US. Former VP Brand & Product Marketing at Taco Bell (2023–2025), former Senior Brand Director at P&G (2019–2021), and former Director - Crest/Oral-B Global Innovation (2017–2019) and Director- Crest/Oral-B Global Design & NA Delivery Professional (2015–2017) at Procter & Gamble.
Maggie Reyna
LinkedInExperience: Former Sr. Director, Head of Marketing & Brand Strategy - Ibero-America & Caribbean · Taco Bell
Former Sr. Director, Head of Marketing & Brand Strategy - Ibero-America & Caribbean at Taco Bell (2022–2024), Director, Marketing - Ibero-America & Caribbean (2017–2022) and Director, Marketing - Latin America & Caribbean (2015–2017) at Taco Bell. The profile cites product innovation, international market expansion and franchise marketing. VP, Menu Strategy & Calendar at El Pollo Loco since 2026.
Marisa Thalberg
LinkedInExperience: Former Global Chief Brand Officer · Taco Bell
Former Global Chief Brand Officer at Taco Bell (2018–2020), with the profile describing leading a team of 130+ in calendar planning, product pipeline, consumer insights and advertising. Executive Vice President, Chief Customer and Marketing Officer at Catalyst Brands since 2025, and former Executive Vice President, Chief Brand and Marketing Officer at Lowe's (2020–2022).
Nicole Weltman
LinkedInExperience: Head of Brand Entertainment and PR · Taco Bell
Head of Brand Entertainment and PR at Taco Bell since 2026, based in Los Angeles. Former Head of Social & PR (2025–2026), Head of Social (2022–2025) and Interim Loyalty Program & Squad Lead (2023–2024) at Taco Bell, with the profile listing these roles in the Marketing department at Head level.
Patrick McBride
LinkedInExperience: Vice President, Digital (Growth, Marketing, Experiences) · Taco Bell
Vice President, Digital (Growth, Marketing, Experiences) at Taco Bell since 2026. Former Senior Director, Head of Digital Strategy Experience at Taco Bell (2023–2026), and former Senior Director - Digital Operations & Omnichannel Support (2023), Senior Director - Digital Operations (2022–2023) and Director - Head of Mission Control (Digital Ops.) (2020–2022) at Gap Inc.
Tim Bergevin
LinkedInExperience: VP Influencer & Community Marketing · Taco Bell
VP Influencer & Community Marketing at Taco Bell since 2022, based in Irvine, California for the role and listed in the Marketing department at Vice President level. Former Global VP Influencer Marketing (2018–2022) and Global VP Entertainment Marketing (2016–2018) at Converse, and former European Director Entertainment Marketing at Nike (2012–2016).
Tracee Larocca
LinkedInExperience: Former SVP, Head of Global Brand Creative Strategy · Taco Bell
Former SVP, Head of Global Brand Creative Strategy at Taco Bell (2018–2022), responsible for brand positioning and creative strategy for advertising, social, sports and music partnerships, PR and creative agency teams, and former SVP, Advertising & Brand Experience at Taco Bell (2017–2018). Principal and Chief Brand Strategist at Relevant Edge since 2025.
Choose the right perspective
Match the person to the marketing area behind your question, since brand strategy, digital growth, influencer and social work, and international market marketing each see different problems. Former leaders can speak to how the work was set up in their years, while current leaders reflect how it runs today.
Questions to take into the conversation
- 01How does a restaurant brand balance national brand campaigns with product and menu marketing?
- 02How should a marketing team decide what belongs in owned digital channels versus social and influencer work?
- 03How does brand marketing change when a restaurant brand expands into new international markets?
Reaching Taco Bell marketing leaders
How can I contact one of these Taco Bell marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Taco Bell, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Taco Bell marketing leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Taco Bell marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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