10 Target baby buyers
Senior buyer, buyer and director of merchandising roles in baby are among those held by these ten Target baby buyers, whose current titles cover baby gear, diapers and wipes, baby food, newborn layette, and nursery furniture and bedding. A reader can learn how buying works in baby at Target from people who have held the role.
Professionals to explore
Christopher Banken
LinkedInExperience: Sr Buyer - Baby Gear · Target
Sr Buyer - Baby Gear at Target since April 2023, based in Minneapolis, Minnesota. At Target they were also Sr. Merchandise Planner - Ulta Beauty @ Target (2021–2023), Sr Inventory Manager Home (2018–2021), Sr. Inventory Operations Solutions Analyst (2018) and Inventory Analyst Baby Gear & Toys (2017–2018).
Grace Kronz
LinkedInExperience: Buyer, NIT Layette & Basics · Target
Buyer, NIT Layette & Basics at Target since April 2024, a role the profile headline gives as Buyer, Newborn Layette & Basics. At Target they were also Associate Buyer, Owned-Brand Intimates (2022–2024) and Associate Buyer, Women’s Sleep (2020–2022), and their profile lists Associate Merchant, Dresses at White House Black Market (2018–2020).
Ingrid Chen
LinkedInExperience: Senior Director of Omni-Channel Merchandising / Newborn, Infant, Toddler Apparel · Target
Senior Director of Omni-Channel Merchandising / Newborn, Infant, Toddler Apparel at Target since April 2021, based in the Los Angeles Metropolitan Area. Their profile also lists Senior Director of Omni-Channel Buying and Merchandising (The NorthFace) at VF Corporation (2017–2020), Director of Direct-to-Consumer (DTC) Buying & Merchandising at Oakley (2015–2017) and Divisional Merchandise Manager, Global Markets at Forever 21 (2011–2015).
Kate Houlihan
LinkedInExperience: Former Senior Buyer- Baby · Target
Former Senior Buyer- Baby at Target (2014–2019). At Target they were also Merchant Category Leader- Business Partnerships & Negotiations (2014) and Buyer- Handbags & Special Projects (2012–2014), and they have been Small Formats Lead - New Store Development at Target since August 2019 and Lead Strategist at Target since January 2025.
Linda Roman
LinkedInExperience: Former Senior Buyer, Baby Food & Formula · Target
Former Senior Buyer, Baby Food & Formula at Target (2021–2024), a role the highlight describes as leading assortment and merch strategy for Target's baby food and infant formula businesses. At Target they were also Senior Merchandise Planner (2018–2021) and Merchandise Buyer (2015–2018), and they have been Lead Strategist at Target since February 2024.
Miranda Hilk Bohmbach
LinkedInExperience: Former Sr Buyer -- Newborn Apparel · Target
Former Sr Buyer -- Newborn Apparel at Target (2016–2021), based in the Greater Minneapolis-St. Paul Area. At Target they were also Buyer--Kids Apparel Target.com (2014–2016), Buyer -- Girls Apparel (2011–2014), Buyer- Women's Activewear (2010–2011) and Merchandise Presentation Manager (2008–2010).
Sallie Watson
LinkedInExperience: Merchandise Director · Target
Merchandise Director at Target since July 2021, with a profile headline of Director of Merchandising at Target - Newborn, Infant, Toddler. At Target they were also a Merchandise Director (2019–2021) and a Senior Buyer (2008–2019), and their profile lists Senior Buyer - Women's Sleepwear at Macy's (2006–2008) and Buyer, Planning Manager, Business Analyst at Marshall Field's (1999–2006).
Sarah Rhem
LinkedInExperience: Director of Merchandising, Nursery Furniture & Bedding · Target
Director of Merchandising, Nursery Furniture & Bedding at Target since July 2022, with a profile headline of Director of Merchandising, Baby Toys, Bedding & Gifting at Target. At Target they were also Senior Planner, Baby Gear & Toys (2019–2022), Senior Planner, Kids Home (2017–2019), Senior Buyer, Kids Home (2016–2017) and Senior Buyer, Wall Decor (2013–2016).
Tiffany Flaa
LinkedInExperience: Buyer - Baby Food · Target
Buyer - Baby Food at Target since November 2024, a role the highlight credits with $218M in topline sales for the Baby Food category from January to October 2025. At Target they were also Buyer - Chilled Juices, Coffee, Refrigerated Baked Goods (2022–2024), Associate Buyer - Frozen (2019–2022) and Price & Promo Insights Analyst - Home Care (2017–2019).
Trista Wacker
LinkedInExperience: Sr Buyer - Diapers and Wipes · Target
Sr Buyer - Diapers and Wipes at Target since September 2025, based in the Greater Minneapolis-St. Paul Area. At Target they were also Sr Buyer - Home Care: Laundry (2024–2025), Sr Buyer - Home Care: Plastics (2023–2024), Sr Buyer - Ice Cream & Pizza (2022–2023) and Senior Merchandise Planner, Home Electronics (2019–2022).
Choose the right perspective
Match the person's baby sub-category, such as gear, diapers, feeding or newborn apparel, to the question you want to ask, since buyers know their own categories best. Check whether the role is current or past and whether it is a buyer or a director role, because the two see different parts of the work.
Questions to take into the conversation
- 01How did you divide your time between assortment, planning and reviewing results in your baby role?
- 02How did safety and product standards shape the way you built your baby assortment?
- 03What did you learn when you moved into baby from another category, and what carried over?
Reaching Target baby buyers
How can I contact one of these Target baby buyers?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Target, based on profile data retrieved on October 17, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Target baby buyers?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Target baby buyers a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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