10 Thor Industries engineering leaders
Jeff Martin, Vice President of Engineering at Thor Motor Coach, heads this set of Thor Industries engineering leaders, which also includes heads of advanced manufacturing engineering and product technology and directors of engineering at Airstream and Jayco. A reader can learn how engineering leaders work at Thor Industries from people who have held the role.
Professionals to explore
Brandon Morris
LinkedInExperience: Director of Engineering - Touring Coach Division · Airstream
Brandon Morris has been Director of Engineering - Touring Coach Division at Airstream since November 2022, based in Wapakoneta, Ohio. Brandon Morris was Supplier Quality Manager at Airstream from 2021 to 2022, LSSMBB - Global Energy Coordinator at Cooper Tire & Rubber Company from 2020 to 2022 and OE Development Engineer at Cooper Tire & Rubber Company from 2016 to 2018.
Bruce Smith
LinkedInExperience: Director of Motorized Engineering · Airstream
Bruce Smith was Director of Motorized Engineering at Airstream from July 2016 to February 2023, and the profile now lists Retired at Airstream, based in Troy, Ohio. Bruce Smith was Production Manager at Glex Inc. Industrial Fabricator from 2012 to 2016, Engineering Manager at Conifer Systems from 2011 to 2012 and General Manager at Rosen Sunvisor Systems from 2009 to 2011.
Chris Ward
LinkedInExperience: Director of Engineering Motorized Division · Jayco, Inc.
Chris Ward has been Director of Engineering Motorized Division at Jayco, Inc. since June 2022, based in Elkhart, Indiana. Chris Ward was Process Engineer at Jayco, Inc. from 2021 to 2022, Vice President of Parts & Service at ARBOC Specialty Vehicles, LLC from 2014 to 2020 and Regional Sales Manager there from 2013 to 2014.
Cole Hensel
LinkedInExperience: Director of Engineering · Jayco, Inc.
Cole Hensel has been Director of Engineering at Jayco, Inc. since May 2024, based in Edwardsburg, Michigan. Cole Hensel was Engineering Supervisor at Jayco, Inc. from 2016 to 2024, Design Engineer there from 2013 to 2016 and Product Designer at Innovative Products Unlimited, Inc. from 2010 to 2013.
Jeff Martin
LinkedInExperience: Vice President of Engineering · Thor Motor Coach
Jeff Martin has been Vice President of Engineering at Thor Motor Coach since May 2026, based in Elkhart, Indiana, and the profile headline reads Vice President of Engineering at Thor Motor Coach. Jeff Martin was Director of Engineering at Thor Motor Coach from 2016 to 2026 and Engineer at Thor Motor Coach from 1998 to 2016.
Jeff Snyder
LinkedInExperience: Sr. Vice President & Dir. of Engineering · Keystone RV Company
Jeff Snyder is a former Sr. Vice President & Dir. of Engineering at Keystone RV Company, a role held from June 1999, based in White Pigeon, Michigan. The profile headline reads Sr. Vice President & Dir. of Engineering at Keystone RV Company (Retired), so the role is listed here as ended rather than current.
Karla Paul
LinkedInExperience: Director of Engineering · Airstream
Karla Paul has been Director of Engineering at Airstream since November 2020, based in Wapakoneta, Ohio, and the profile lists design, planning and budgeting among the person's skills. Karla Paul was Engineering Manager at Airstream from 2018 to 2020, CAD Designer - Engineering there from 2014 to 2018 and Detailer Drafter - Current Engineering from 2005 to 2014.
Steve Romanowski
LinkedInExperience: Managing Director of Advanced Manufacturing Engineering and the US Innovation Labs · THOR Industries, Inc.
Steve Romanowski has been Managing Director of Advanced Manufacturing Engineering and the US Innovation Labs at THOR Industries, Inc. since May 2022, based in Albion, Indiana. Steve Romanowski was Managing Director of Thor Industries Innovation and Development Center at THOR Industries, Inc. from 2019 to 2022, also lists Director of Advanced Engineering at Jayco, Inc. since 2018 and was Vice President Of Operations, Engineering and I.T. at AL-KO Gardentech from 2014 to 2015.
Todd Lozier
LinkedInExperience: Director of Advanced Product Technology - US Innovation Lab · THOR Industries, Inc.
Todd Lozier was Director of Advanced Product Technology - US Innovation Lab at THOR Industries, Inc. from May 2022 to September 2024 and has been Corporate Chief Engineer at Forest River, Inc.® since September 2024, based in South Bend, Indiana. Todd Lozier was Senior Engineering Manager - Innovation and Development Center at THOR Industries, Inc. from 2019 to 2022 and Engineering Manager at Jayco, Inc. from 2018 to 2019.
Trent Tobolski
LinkedInExperience: Director of Engineering - Advanced Product Technology · THOR Industries, Inc.
Trent Tobolski has been Director of Engineering - Advanced Product Technology at THOR Industries, Inc. since September 2024, based in Granger, Indiana. Trent Tobolski was Process Engineering Manager at THOR Industries, Inc. from 2023 to 2024, Project Manager there from 2022 to 2023 and Electrical Engineer at Steel Warehouse from 2020 to 2022.
Choose the right perspective
Match the person's scope, such as a single RV brand, motorized or towable products, or advanced technology and innovation labs, to the decision you face. Check when each role started or ended to judge how recent the person's view is.
Questions to take into the conversation
- 01How do you decide which new RV features or platforms move from the innovation lab into a brand's production line?
- 02What did you change first when you took on your engineering role, and why?
- 03How do you share engineering work across several RV brands?
Reaching Thor Industries engineering leaders
How can I contact one of these Thor Industries engineering leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 5 companies, including Airstream; Jayco, Inc. and Thor Motor Coach, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Thor Industries engineering leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Thor Industries engineering leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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