Marketplaces
10 TikTok Shop seller operations experts
These ten TikTok Shop staff have worked in seller operations roles at the company. A reader can learn how seller operations work is organized at a company like TikTok Shop from people who have done it.
Professionals to explore
01—10Dayanti Mak
LinkedInExperience: Senior Ecommerce Manager Global SEA Operation · TikTok Shop
Senior Ecommerce Manager Global SEA Operation at TikTok Shop since 2023, based in Jakarta, after serving there as Ecommerce Manager Global SEA Operation (2022-2023). Her profile says she works closely with merchants to help them grow and serves as point of contact for ongoing ads and policy projects.
Derek Tsang
LinkedInExperience: Merchant Operations Associate · TikTok
Merchant Operations Associate at TikTok since 2026, based in Seattle, with a headline placing the work in TikTok Shop merchant operations. Former Senior Specialist, Commerce Strategy at Tinuiti (2023-2025). The profile cites more than three years of customer success experience in the SaaS and e-commerce industries.
Edward Chen
LinkedInExperience: Seller LIVE Operations and Strategy · TikTok
Seller LIVE Operations and Strategy at TikTok since 2025, based in Los Angeles; his headline places the role in TikTok Shop. He also holds Business Development Manager (since 2024) and Electronics Category Manager (since 2023) roles at TikTok. Former Category Manager at Razer (2022-2023).
Huiting Zheng
LinkedInExperience: TikTok Shop US Senior Account Manager · TikTok
TikTok Shop US Senior Account Manager at TikTok since 2023, after two years as a TikTok Shop UK account manager (2021-2023). Her profile describes building live selling showcases for top sellers alongside category account managers. Before TikTok she was a global selling account manager at Amazon (2019-2021).
Jason Cheng
LinkedInExperience: SEA Operation-Cross Border Operation-FMCG Head · TikTok Shop
Head of FMCG for cross-border Southeast Asia operations at TikTok Shop, a role he first held from 2021 to 2023 and returned to in 2024 after a stint as FMCG head for Global Selling full service. His profile says he oversees FMCG merchant operations, is accountable for the category's GMV, and restructured the team.
Joanna Anli Zhu
LinkedInExperience: Seller Product Solutions & Operations Lead - Global E-Commerce · TikTok
Seller Product Solutions & Operations Lead for Global E-Commerce at TikTok since 2023, based in Shenzhen. Her profile says she leads the product strategy and solutions team for bringing quality merchants to TikTok Shop in the US, covering lead acquisition, seller registration, onboarding, education and incubation. Earlier roles at Alibaba and Uber.
Lai Gan
LinkedInExperience: Head of EU Merchant Acquisition · TikTok Shop
Head of EU Merchant Acquisition at TikTok Shop since 2026, based in London, leading seller acquisition across seven European markets with a focus on systems that bring sellers onto the platform and help them grow. Former Head of UK shoptab department (2025-2026) and TikTok Shop US shoptab operation manager (2024-2025) at TikTok Shop.
Matthew Au
LinkedInExperience: Seller Live Operations Manager · TikTok
Seller Live Operations Manager at TikTok since 2025, based in the Kansas City area; his profile describes the role as Seller Live Operations Manager at TikTok Shop in livestream e-commerce. Former Brand Partnerships Manager at Favored (2025) and Brand Executive at TBWA\Chiat\Day (2024-2025); the profile also mentions agency work at Anomaly and Decoded.
Mohammad Shoeb Abdullah
LinkedInExperience: Business Development & Onboarding Specialist · TikTok Shop
Business Development & Onboarding Specialist at TikTok Shop since 2026, based in the Seattle area, supporting merchant onboarding and governance workflows for TikTok Shop sellers. Former Lead- Seller Incubation (2022) and Team Lead- Customer and Seller Operations (2018-2022) at Daraz.
Orlando Ilacad III
LinkedInExperience: Platform Governance Manager · TikTok Shop
Platform Governance Manager at TikTok Shop since 2024 and Merchant Acquisition and Incubation Manager there since 2026, based in Metro Manila. Former Seller Operations Manager at Shopee (2021-2023). The profile describes work across strategy, operations, business development and marketplace management on e-commerce and digital platforms.
Choose the right perspective
Match the role to your question, since bringing new sellers onto the platform, managing established seller accounts, running live selling operations and platform governance are different jobs. Consider the market and product category each person has worked on, and how recently they held the role.
Questions to take into the conversation
- 01How do TikTok Shop teams decide which sellers to recruit and onboard in a new market?
- 02How is seller account management split across categories and seller sizes?
- 03How do seller operations and platform governance teams work together at TikTok Shop?
Reaching TikTok Shop seller operations experts
How can I contact one of these TikTok Shop seller operations experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: TikTok Shop and TikTok, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach TikTok Shop seller operations experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these TikTok Shop seller operations experts a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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