10 Toast executives
Steve Fredette, Toast's President, Co-founder & Director since 2012, sits with four C-level officers for operations, marketing and enterprise, revenue and information, and five SVPs for Payments, FinTech, Consumer, demand marketing and sales, all in current roles. Six have been at Toast since 2017 or earlier, which suits a restaurant tech vendor, payments partner or investor asking how Toast chooses products, payment services and partners.
Professionals to explore
Craig Daniel
LinkedInExperience: SVP & GM Consumer · Toast
Toast Local, Toast Tables and Toast Pay make up the Consumer business Craig Daniel leads as SVP & GM Consumer since July 2026, as a member of the Senior Leadership Team. Daniel was SVP & GM New Ventures and Guest (2023–2026) and VP & GM New Ventures (2021–2023) at Toast, and VP Product at Drift, a Salesloft company (2017–2021), a fit for questions on guest-facing products.
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Joe Starzec
LinkedInExperience: Senior Vice President of Sales · Toast
Since May 2023, Joe Starzec has been Senior Vice President of Sales at Toast, a role in the sales department at the vice president level. Starzec's other Toast titles were Vice President of Sales (2021–2023), Vice President Field Sales (2019–2021) and RVP Sales (2017–2019), and Starzec was Regional Sales Director - GolfNow at GolfNow (2014–2017), a fit for field sales questions.
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Jonathan Vassil
LinkedInExperience: Chief Revenue Officer · Toast
Jonathan Vassil has been Chief Revenue Officer at Toast since May 2022 and also held SVP GM, Core BU (2020–2022) and SVP, Sales (2017–2020) there. Vassil has also been a Lecturer at University of Virginia Darden School of Business since 2022 and a Fellow & Growth Advisor at Tidemark since 2021, a fit for questions on building a sales and revenue organization for restaurant software.
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Kelly Sennatt Esten
LinkedInExperience: Chief Marketing Officer and COO, Enterprise · Toast
Pricing and enterprise customer questions fit Kelly Sennatt Esten, who joined Toast in 2017 and has been Chief Marketing Officer and COO, Enterprise since January 2026, after Chief Marketing Officer (2024–2026). Esten was SVP and General Manager, Enterprise (2022–2024), Senior Vice President, Product Marketing, Market Insights & Pricing (2022) and Vice President of Product Marketing, Market Insights and Pricing (2019–2022).
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Michel Rbeiz
LinkedInExperience: SVP & General Manager, FinTech · Toast
Growing and creating FinTech businesses and democratizing access to technology and financial services is the stated passion of Michel Rbeiz, SVP & General Manager, FinTech at Toast since March 2023. Rbeiz was Global Head of Strategy & Corporate Development at State Street (2019–2023), Global Head of Strategy at State Street Investment Management (2019–2022) and Managing Director Corporate Strategy at State Street (2016–2017).
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Molly (Stumbras) Donaher
LinkedInExperience: SVP GM, Payments · Toast
Payments has been the thread for Molly (Stumbras) Donaher, SVP GM, Payments at Toast since 2023, after SVP Payments, Commercial Operations (2022–2023), VP Payments, Commercial Operations (2020–2022) and Senior Director of Payments and Strategy (2018–2020). Donaher was Director of Business Operations at Toast (2016–2018), a fit for questions on how a restaurant platform builds a payments business.
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Mona Breed
LinkedInExperience: Chief Information Officer · Toast
Internal IT and infrastructure at a software company is the subject for Mona Breed, Chief Information Officer at Toast since July 2024. Breed was Chief Information Officer - Fanatics Collectibles at Fanatics (2022–2024), Chief Information Officer at Moody's Corporation (2018–2022) and Senior Vice President, Infrastructure at OppenheimerFunds (2016–2018).
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Peter Sauerborn
LinkedInExperience: Former Chief Operating Officer · Toast
In March 2025 Peter Sauerborn became Chief Operating Officer of Toast, directly after Executive Chair at FTD (2023–2025). Sauerborn was Managing Director (CEO) at Catch (2020–2022) and Vice President Amazon Marketplace at Amazon (2010–2020), and has been a Board Member at Trade Me since 2022, a fit for operations questions informed by marketplace roles at Amazon and Catch.
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Robert Hale
LinkedInExperience: Sr. Vice President, Demand, Brand & International Marketing · Toast
Robert Hale has held Sr. Vice President, Demand, Brand & International Marketing at Toast since April 2023, alongside Vice President, Demand, Brand & International Marketing since 2019. Hale was Sr. Director, Demand Marketing (2018–2019) and Director, Demand Marketing (2016–2018) at Toast, which suits questions on demand generation and taking marketing into international markets.
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Steve Fredette
LinkedInExperience: President, Co-founder & Director · Toast
Steve Fredette has been President, Co-founder & Director of Toast since May 2012, the longest Toast tenure in this group, in a general management role. In an April 2026 post, Fredette announced that Toast was launching its new brand platform, Built For Busy, which makes Fredette the person to ask about company direction and brand.
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Choose the right perspective
For company direction, start with Steve Fredette or Peter Sauerborn. Molly (Stumbras) Donaher covers payments, Michel Rbeiz financial products, and Craig Daniel the Consumer business; Jonathan Vassil and Joe Starzec fit sales questions, Kelly Sennatt Esten marketing and enterprise accounts, Robert Hale demand and international marketing, and Mona Breed Toast's own IT.
Questions to take into the conversation
- 01How does Toast decide whether a new restaurant product is built in-house, bought or offered through a partner?
- 02How do payments and financial products fit into Toast's pricing for a single restaurant versus an enterprise group?
- 03What does Toast weigh when deciding to take its restaurant platform into a new international market?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.