10 Under Armour marketing leaders
Brand Director - EMEA, Head of Retail Marketing, Director Channel Marketing EMEA and Director of Marketing Operations are among the current titles held by these Under Armour marketing leaders, alongside senior directors of global brand marketing and communications. A reader can learn how marketing leaders work at Under Armour from people who have held the role.
Professionals to explore
Angel Terng
LinkedInExperience: Senior Director, APAC Category Marketing & Brand Operations · Under Armour
Angel Terng has been Senior Director, APAC Category Marketing & Brand Operations at Under Armour since April 2026, based in Shanghai. They were Head of Brand Marketing Activation, China Market Group at the LEGO Group (2025–2026), Vice President Marketing at Universal Pictures (2019–2024) and Marketing Director at Pandora (2018–2019).
Brian Connell
LinkedInExperience: Brand Director - EMEA · Under Armour
Brian Connell has been Brand Director - EMEA at Under Armour since September 2016, based in Amsterdam. They were Founder & Managing Director of Brian Connell Consulting Ltd (2013–2016), Brand Director - London 2012, Running, & Women's Training at Nike (2011–2012) and General Manager – Nike Football at Nike (2008–2011).
Christiana DiMattesa Houser
LinkedInExperience: Head of Retail Marketing · Under Armour
Christiana DiMattesa Houser has been Head of Retail Marketing at Under Armour since October 2025 and Head of Retail Growth & Activation there since September 2026, based in Baltimore. At Under Armour they were Senior Director Marketing, DTC Omnichannel (2020–2025), Director of Marketing, DTC Retail, Field and Experiential (2018–2020) and Director of DTC Retail Marketing in 2018.
Drew Black
LinkedInExperience: Director of Marketing Operations · Under Armour
Drew Black has been Director of Marketing Operations at Under Armour since August 2024, based in Baltimore. At Under Armour they were Senior Marketing Manager - Global Go-To-Market (2021–2024) and Product Manager - Team Sports Apparel + Uniforms (2015–2018), and they were Senior Product Manager - Spice Blends at McCormick & Company (2019–2021).
Elle Hagedorn
LinkedInExperience: Director, Global Brand Communications · Under Armour
Elle Hagedorn has been Director, Global Brand Communications at Under Armour since October 2025 and also lists Sr. Lead, Curry Brand Communications there since January 2024, based in New York. They were Director, Media Relations & Communications (2021–2023) and Senior Manager, Media Relations & Communications (2018–2021) at National Basketball Players Association (NBPA).
Jami Macklin
LinkedInExperience: Director, Media Strategy & Planning · Under Armour
Jami Macklin has been Director, Media Strategy & Planning at Under Armour since November 2025, based in Baltimore, and the profile headline reads Director, Brand Media at Under Armour. At Under Armour they were Sr. Manager, Media Strategy and Planning (2020–2025), Lead, North America Brand Media (2019–2020) and Lead, Global Media - Run & Basketball in 2019.
Julio Carandini
LinkedInExperience: Director Channel Marketing EMEA · Under Armour
Julio Carandini has been Director Channel Marketing EMEA at Under Armour since January 2022, based in the Netherlands, and was Head of Marketing Distributors EMEA there (2019–2021). They were Senior Strategic Marketing Manager EMEA (2014–2018), Trade Marketing Manager EMEA (2010–2014) and Marketing Manager Iberia (2007–2010) at The North Face.
Lindsay Prokopetz
LinkedInExperience: Director, Digital Marketing · Under Armour
Lindsay Prokopetz has been Director, Digital Marketing at Under Armour since December 2025, based in Baltimore, and was Sr. Lead Category Marketing, Run & Run Specialty there (2022–2025). They were Senior Marketing Manager at Walden University (2019–2022) and Brand Marketing Manager at Laureate Online Education (2016–2019).
Megan Baker
LinkedInExperience: Senior Director, Global Brand & Category Marketing · Under Armour
Megan Baker has been Senior Director, Global Brand & Category Marketing at Under Armour since September 2026 and also lists Director, Global Brand Marketing there since November 2025, in the Washington DC-Baltimore Area. At Under Armour they were Senior Lead, Global Brand Marketing & Innovation (2024–2025), Lead, Global Brand Marketing & Innovation (2022–2024) and Sr. Manager, Global Marketing Go-To-Market (2020–2021).
Sarah Beth Cloar
LinkedInExperience: Senior Director, Global Brand Communications · Under Armour
Sarah Beth Cloar has been Senior Director, Global Brand Communications at Under Armour since January 2021, in the Washington DC-Baltimore Area. They were Senior Account Supervisor, Brand at Edelman (2018–2021) and Account Supervisor at The Reis Group (2015–2017), and they list a Board of Directors (2020 President) role at Washington Women in Public Relations (2017–2021).
Choose the right perspective
Match the person's region and marketing focus to the decision you face, since global brand, communications, retail, channel and media roles see different parts of the work. Weigh how recently someone took on their current role against the depth of the roles they held before it.
Questions to take into the conversation
- 01What does your marketing role own day to day, and how does it work with the global and regional teams around it?
- 02What did you change first when you took on your current marketing role, and why?
- 03What would you tell someone stepping into a marketing leadership role at an athletic brand for the first time?
Reaching Under Armour marketing leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.