Beauty and personal care
10 Unilever marketing leaders
These ten marketing and brand leaders have held director or vice president marketing roles at Unilever, covering brands and categories such as Closeup, Cif, Rexona, home care and skin cleansing in markets from Brazil to Southeast Asia. A reader can learn how Unilever marketers set brand strategy, run country and category marketing and work between global and local teams.
Professionals to explore
01—10Ann Esteves
LinkedInExperience: Country Lead and Marketing Director for Southeast Asia · Unilever
Country Lead and Marketing Director for Southeast Asia at Unilever since May 2022, and former Marketing Director at Unilever (2018–2022). Other Unilever roles on the profile include Marketing Manager and Digital Transformation Lead (2016–2018), Senior Brand Manager (2014–2016) and Brand Manager (2011–2014).
Duygu Ersoy
LinkedInExperience: Vice President Marketing · Unilever
Former Vice President Marketing at Unilever (2023–2026) and General Manager at Unilever since January 2025. Other Unilever roles on the profile include Global Brand Director, Hand Dishwash & Sunlight (2020–2023) and Marketing Director (2016–2020). The profile describes an experienced marketing director in the consumer goods industry skilled in marketing and brand strategy.
Ethan Stones
LinkedInExperience: Marketing Director D,A,CH · Unilever
Marketing Director D,A,CH at Unilever since May 2014. Former Global Personal Care Marketing Manager (2011–2014) and Global Marketing Innovation Leader (2008–2011) at Unilever, and the profile lists Brand Manager - Personal Care at Procter & Gamble (2001–2006).
Gem Laforteza
LinkedInExperience: Global Brand Director · Unilever
Global Brand Director at Unilever since May 2024; the profile says this role leads Closeup, one of Unilever's Power Brands, with a focus on global brand strategy. Former Senior Global Brand Manager - Personal Care (2022–2024), Senior Global Brand Manager - Skin Care (2020–2022) and Senior Global Brand Manager - Oral Care (2016–2020) at Unilever, and the profile cites 18 years' experience building consumer brands.
Guilherme Moraes
LinkedInExperience: Diretor global de marketing · Unilever
Diretor global de marketing at Unilever since May 2026, which the profile headline gives as Global Marketing Director at Unilever Home Care; the profile describes leading global marketing for the Cif cleaning brand. Former Senior Global Marketing Manager (2025–2026) and Senior Marketing Manager (2021–2025) at Unilever, and Senior Brand and Product Marketing Manager at Red Bull (2020–2021).
Imelda Scherers
LinkedInExperience: Marketing Director - Head of Deodorants and Baby Care · Unilever
Marketing Director - Head of Deodorants and Baby Care at Unilever since January 2024; the profile describes leading strategic direction and execution for the Deodorants and Baby Care categories, including brands such as Rexona, Axe and Dove. Former Country Strategy Director (2023) and Group Product Manager Skin Care (2021–2023) at Unilever.
Joe Assheton
LinkedInExperience: Marketing Director Head of Skin Cleansing & Gifting UKI · Unilever
Marketing Director Head of Skin Cleansing & Gifting UKI at Unilever since June 2025. Former Global Strategy Director & Chief of Staff (2023–2025), Marketing Strategy Lead (2022–2023), Head of Marketing Strategy (2020–2022) and Marketing Manager (2018–2020) at Unilever.
Mariana Gonçalo
LinkedInExperience: Marketing Director - Home Care Brazil · Unilever
Marketing Director - Home Care Brazil at Unilever since June 2022. Other Unilever roles on the profile include Senior Marketing Manager - OMO Brazil (2019–2022), Consumer Experience Manager - Comfort Brazil (2019), Regional Brand Manager - Fabric Care LatAm (2017–2019) and Brand Manager Clear & Hair Strategy (2016–2017).
Nana-Yaa Kissi
LinkedInExperience: Marketing Director - Beauty, Wellbeing and Personal Care I Ghana and Francophone Africa · Unilever
Marketing Director - Beauty, Wellbeing and Personal Care I Ghana and Francophone Africa at Unilever since February 2022. The profile describes accountability for full P&L management and category leadership of a €130M portfolio across multiple West African markets.
Susan Nderitu
LinkedInExperience: Marketing Director & Business Unit Lead · Unilever
Marketing Director & Business Unit Lead at Unilever since April 2021, and former Category Marketing Manager - East Africa at Unilever (2018–2021). Other roles on the profile include Marketing Manager - East and Central Africa at Tiger Brands (2015–2018) and Sales and Marketing Manager - East Africa at Henkel (2012–2015).
Choose the right perspective
Match the person's category and region to your question, since brand building differs between home care and personal care and between emerging and mature markets. Pick a global brand director for positioning and innovation questions, and a country or business unit marketing director for local execution, media and P&L questions.
Questions to take into the conversation
- 01How do global brand teams and country marketing teams split decisions on positioning, innovation and media?
- 02How do you decide which brands in a portfolio get investment when a category is under price pressure?
- 03What evidence do you use to judge whether a campaign built the brand rather than only buying short-term sales?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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