10 Unilever marketing leaders
Closeup and Cif have their global brand and marketing leads among these Unilever marketing leaders, while the market jobs in the group carry titles naming Southeast Asia, UKI, Home Care Brazil, Ghana and Francophone Africa, and D,A,CH. Every one of them still works at Unilever. They can explain how a global brand plan becomes a local campaign and how category and country teams share decisions.
Professionals to explore
Ann Esteves
LinkedInExperience: Country Lead and Marketing Director for Southeast Asia · Unilever
Since May 2022 Ann Esteves has been Country Lead and Marketing Director for Southeast Asia at Unilever. Ann was Marketing Director there (2018-2022), Marketing Manager and Digital Transformation Lead (2016-2018), Senior Brand Manager (2014-2016) and Brand Manager (2011-2014). That mix of country lead and digital titles makes Ann a fit for questions on regional marketing and digital change.
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Duygu Ersoy
LinkedInExperience: Vice President Marketing · Unilever
Duygu Ersoy has been General Manager at Unilever since January 2025 and held Vice President Marketing there from August 2023 to May 2026. Duygu was also Global Brand Director, Hand Dishwash & Sunlight (2020-2023), Marketing Director (2016-2020) and Algida ice cream Inhome Brand Building Marketing Manager (2014-2020) at Unilever. Based in Dubai, Duygu suits questions that span global brand and general management roles.
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Ethan Stones
LinkedInExperience: Former Marketing Director D,A,CH · Unilever
D,A,CH has been Ethan Stones's market since May 2014 as Marketing Director D,A,CH at Unilever, after Global Personal Care Marketing Manager (2011-2014) and Global Marketing Innovation Leader (2008-2011) there. Ethan was Brand Manager - Personal Care at Procter & Gamble (2001-2006). Twelve years in one market role gives Ethan a long view on how Unilever marketing works in D,A,CH and how it compares with Procter & Gamble.
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Gem Laforteza
LinkedInExperience: Global Brand Director · Unilever
Gem Laforteza has been Global Brand Director at Unilever since May 2024 and leads Closeup, one of Unilever's Power Brands, with a focus on global brand strategy and portfolio transformation. Gem also held Senior Global Brand Manager titles in Personal Care (2022-2024), Skin Care (2020-2022) and Oral Care (2016-2020). Good for questions on running one global brand across many markets.
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Guilherme Moraes
LinkedInExperience: Diretor global de marketing · Unilever
London-based Guilherme Moraes has been Diretor global de marketing at Unilever since May 2026, leading global marketing for the Cif cleaning brand. Guilherme was Senior Global Marketing Manager (2025-2026) and Senior Marketing Manager (2021-2025) at Unilever, and Senior Brand and Product Marketing Manager at Red Bull (2020-2021). Guilherme fits questions on innovation and brand building for a global home care brand.
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Imelda Scherers
LinkedInExperience: Marketing Director - Head of Deodorants and Baby Care · Unilever
As Marketing Director - Head of Deodorants and Baby Care at Unilever since January 2024, Imelda Scherers leads strategy and execution for both categories, with deodorant brands such as Rexona, Axe and Dove. Imelda was Country Strategy Director (2023) and Group Product Manager Skin Care (2021-2023), and Senior Brand Manager for Sunsilk (2019-2020) and Pepsodent (2016-2018). Based in Jakarta.
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Joe Assheton
LinkedInExperience: Marketing Director Head of Skin Cleansing & Gifting UKI · Unilever
Joe Assheton has been Marketing Director Head of Skin Cleansing & Gifting UKI at Unilever since June 2025. Joe's other Unilever titles are Global Strategy Director & Chief of Staff (2023-2025), Marketing Strategy Lead (2022-2023), Head of Marketing Strategy (2020-2022) and Marketing Manager (2018-2020), so Joe can speak to marketing strategy as well as running a category in one market.
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Mariana Gonçalo
LinkedInExperience: Marketing Director - Home Care Brazil · Unilever
Marketing Director - Home Care Brazil at Unilever since June 2022, Mariana Gonçalo took the role following Senior Marketing Manager - OMO Brazil (2019-2022). Mariana also held Consumer Experience Manager - Comfort Brazil (2019), Regional Brand Manager - Fabric Care LatAm (2017-2019) and Brand Manager Clear & Hair Strategy (2016-2017). Ask Mariana about home and fabric care marketing in Brazil.
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Nana-Yaa Kissi
LinkedInExperience: Marketing Director - Beauty, Wellbeing and Personal Care I Ghana and Francophone Africa · Unilever
Ghana and Francophone Africa are Nana-Yaa Kissi's markets as Marketing Director - Beauty, Wellbeing and Personal Care I Ghana and Francophone Africa at Unilever since February 2022. In that role Nana-Yaa was accountable for full P&L management and category leadership of a 130 million euro portfolio across multiple West African markets. The pick for questions on running a beauty and personal care portfolio across several African markets.
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Susan Nderitu
LinkedInExperience: Marketing Director & Business Unit Lead · Unilever
In Kenya, Susan Nderitu has been Marketing Director & Business Unit Lead at Unilever since April 2021, after Category Marketing Manager - East Africa there (2018-2021). Susan was also Marketing Manager - East and Central Africa at Tiger Brands (2015-2018) and Sales and Marketing Manager - East Africa at Henkel (2012-2015). A useful comparison of marketing in East Africa at Unilever, Tiger Brands and Henkel.
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Choose the right perspective
For global brand strategy and portfolio questions, Gem Laforteza (Closeup), Guilherme Moraes (Cif) and Duygu Ersoy, who was Global Brand Director for Hand Dishwash & Sunlight, are the closest fit. The other seven hold market or category marketing director titles; pick by region, since Ann Esteves, Joe Assheton, Nana-Yaa Kissi, Mariana Gonçalo and Ethan Stones each name a market in their title. Nana-Yaa Kissi and Ann Esteves also carry P&L or country lead responsibility.
Questions to take into the conversation
- 01How does a Unilever global brand team decide what a local market can change in a campaign and what it must keep?
- 02How do Unilever country marketing directors split a category budget between brand building and in-store activity?
- 03What does a Unilever market need from the global brand team before relaunching a brand locally?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.