10 UPMC revenue cycle leaders
Shawn Gronlund, Vice President, Revenue Cycle Services, is one of these UPMC revenue cycle leaders, a group whose titles also name patient access, the central contact center, and billing and collections. A reader can learn how revenue cycle leaders work at UPMC from people who have held the role.
Professionals to explore
Brenda Fraas
LinkedInExperience: Director, Billing & Collections · UPMC
Brenda Fraas has been Director, Billing & Collections at UPMC Corporate Revenue Cycle since October 2019 and has also been President of Three Rivers AAHAM since 2016. Brenda Fraas was a Manager at CVS Health from 2016 to 2019 and a Senior Manager at UPMC from 2002 to 2016.
Diane Zilko
LinkedInExperience: VP Revenue Cycle, Patient Access/Central Contact Center · UPMC
Diane Zilko holds the title VP Revenue Cycle, Patient Access/Central Contact Center at UPMC, in a listing that runs from August 1988, and is based in the Greater Pittsburgh Region. The profile headline reads VIce President, Revenue Cycle at UPMC, and the listing shows no other roles, so check the full profile for the rest of the background.
Frances Voelker
LinkedInExperience: Senior Director, Revenue Cycle · UPMC
Frances Voelker is a former Senior Director, Revenue Cycle at UPMC, a role held from 1990 to April 2026. Frances Voelker was also Vice President, Revenue Cycle Solutions at Ovation Revenue Cycle Solutions from 2010 to 2014 and a Board Member at St. Anthony's Charitable Foundation from 2013 to 2026.
Georgina Trunzo
LinkedInExperience: Director Revenue Cycle · UPMC
Georgina Trunzo has been Director Revenue Cycle at UPMC since April 1984, based in Pittsburgh, Pennsylvania. The profile headline reads Director, Revenue Cycle/Central Access Support Services, UPMC, and the listing shows no other roles, so check the full profile for the rest of the background.
Karla Lesh, CRCP-P
LinkedInExperience: Director Revenue Cycle · UPMC
Karla Lesh has been Director Revenue Cycle at UPMC since May 2018, and the profile describes the role as covering insurance collections for the UPMC physician division, including the Cancer Center. At UPMC, Karla Lesh was Senior Manager, Insurance Collections from 2010 to 2018, and Karla Lesh was Appeal Claim Manager at Cigna Healthcare from 2005 to 2008.
Michelle Holder
LinkedInExperience: Director Revenue Cycle · UPMC
Michelle Holder has been Director Revenue Cycle at UPMC since August 2021, in a role listed in Pittsburgh, Pennsylvania. Michelle Holder was Director of Revenue Cycle Managment at American Vision Partners from 2019 to 2021, Director of Revenue Cycle Management at NextCare from 2011 to 2019 and a Project Manager at Dell Technologies from 2001 to 2011.
Neal McKnight
LinkedInExperience: Vice President, Revenue Cycle · UPMC Central PA
Neal McKnight has been Vice President, Revenue Cycle at UPMC Central PA since June 2021, based in Harrisburg, Pennsylvania. Neal McKnight was Associate Vice President, Epic Resolute (Implementation) at Geisinger from 2018 to 2021, Associate Vice President, Revenue Management at Geisinger from 2016 to 2018 and Corporate Director, Revenue Cycle at Valley Health from 2007 to 2014.
Patrice Taleff
LinkedInExperience: System Vice President, Revenue Cycle · UPMC
Patrice Taleff is a former System Vice President, Revenue Cycle at UPMC, a role held from 2017 to 2021, and the profile lists Patrice Taleff as retired from UPMC since May 2021. Patrice Taleff also lists the title Vice President, Financial Operations at UPMC and at Pinnacle Health Group, based in Camp Hill, Pennsylvania.
Patty Devlin
LinkedInExperience: Director, Revenue Cycle · UPMC
Patty Devlin has been Director, Revenue Cycle at UPMC since October 2005, and the profile describes responsibility for integrating hospital business offices for newly acquired facilities. Patty Devlin was Director Patient Financial Services at Magee-Womens Hospital from 1999 to 2005 and Accounts Receivable Supervisor at UPMC from 1995 to 1999.
Shawn Gronlund
LinkedInExperience: Vice President, Revenue Cycle Services · UPMC
Shawn Gronlund has been Vice President, Revenue Cycle Services at UPMC since February 2018 and also lists the title Senior Director, Revenue Cycle at UPMC. The profile describes leadership roles in both technology and finance, and Shawn Gronlund was Chief Operating Officer - Revenue Cycle Services at Ovation Revenue Cycle Services from 2011 to 2014.
Choose the right perspective
Match the part of the revenue cycle named in a person's title, such as patient access or billing and collections, to the question you need answered. Weigh whether a current role or a past one sits closest to the decision you face.
Questions to take into the conversation
- 01What did you focus on first when you took on your revenue cycle role at UPMC?
- 02What decision in your UPMC revenue cycle role would you make differently today, and why?
- 03What has your own work at UPMC taught you about measuring revenue cycle performance?
Reaching UPMC revenue cycle leaders
How can I contact one of these UPMC revenue cycle leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: UPMC and UPMC Central PA, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach UPMC revenue cycle leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these UPMC revenue cycle leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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