10 VF Corporation ecommerce leaders
Digital Commerce Director, Ecommerce Director (Timberland) and Head of Digital Marketplace (Timberland EMEA) are among the current titles held by these VF Corporation ecommerce leaders, alongside regional omnichannel, marketplace strategy and digital product roles. A reader can learn how ecommerce leaders work at VF Corporation from people who have held the role.
Professionals to explore
Helen Ma
LinkedInExperience: Regional Director, ROA Digital Hub (E-Commerce and Digital) · VF Corporation
Helen Ma has held Regional Director, ROA Digital Hub (E-Commerce and Digital) at VF Corporation since October 2022 and Regional Director, APAC Omnichannel Experience and Digital Innovation since November 2023. At VF Corporation, Helen Ma also lists Ecommerce Director, VF ROA from 2021 to 2023 and Ecommerce Director, Vans APAC from 2019 to 2021.
Hilary Stockalper
LinkedInExperience: Head of Digital Marketplace (Timberland EMEA) · VF Corporation
Hilary Stockalper has been Head of Digital Marketplace (Timberland EMEA) at VF Corporation since October 2025. At VF Corporation, Hilary Stockalper also lists Director, e-Commerce & Digital DTC (Timberland, EMEA) from 2024 to 2025, Director, Global Digital (icebreaker) from 2021 to 2024 and Senior Manager, eCommerce Trading (Vans EMEA) from 2019 to 2021.
Kate Thomas
LinkedInExperience: Senior Director, Global Digital Product, UX Design, and Experience Engineering · VF Corporation
Kate Thomas has been Senior Director, Global Digital Product, UX Design, and Experience Engineering at VF Corporation since June 2026. At VF Corporation, Kate Thomas also lists Senior Director, Global Digital Product and Experience Design from 2025 to 2026, Senior Director, Global Digital Product from 2022 to 2025 and Director, Mobile Technology from 2019 to 2022.
Kathryn Hiney
LinkedInExperience: Sr. Director, Digital Product Platforms · VF Corporation
Kathryn Hiney has been Sr. Director, Digital Product Platforms at VF Corporation since September 2020. The profile also lists Sr. Director, Global Product Operations, Merch Planning at Timberland from 2008 to 2020 and Director, Continuous Improvement at Timberland from 2005 to 2008.
Kristy Lai
LinkedInExperience: Former Director Of Ecommerce, Emerging Market · VF Corporation
Kristy Lai is a former Director Of Ecommerce, Emerging Market at VF Corporation, a role held from July 2021 to May 2024 that the listing tags at Director level. At VF Corporation, Kristy Lai also lists Regional Merchandising Director- Footwear from 2019 to 2021 and Senior Regional Merchandising Manager from 2014 to 2019.
Rich Donaldson
LinkedInExperience: Director, Digital Product Management · VF Corporation
Rich Donaldson has been Director, Digital Product Management at VF Corporation since March 2019, and the profile headline reads Direct to Consumer Strategy and Operations. The profile also lists Director, Customer Satisfaction at L.L.Bean from 2007 to 2015 and Manager, Sales and Forecast Planning at L.L.Bean from 1996 to 1999.
Robert Burr
LinkedInExperience: Digital Commerce Director · VF Corporation
Robert Burr has been Digital Commerce Director at VF Corporation since February 2023, and the profile describes general management of the digital business. The profile also lists Global Head of Digital at Pentland Brands from 2021 to 2023 and Head Of eCommerce - EMEA at Pentland Brands from 2019 to 2021.
Sonia Wang
LinkedInExperience: Ecommerce Director (Timberland) · VF Corporation
Sonia Wang has been Ecommerce Director (Timberland) at VF Corporation since August 2020, based in Shanghai. The profile also lists E commerce Team Leader at New Era Cap from 2018 to 2020, EC Assistant Mgr at ASICS from 2016 to 2018 and E commerce Executive at L'Oréal from 2014 to 2015.
Sylvani Sanusi
LinkedInExperience: Vice President, Vans (Japan, Korea and Taiwan) · VF Corporation
Sylvani Sanusi is a former Vice President, Omnichannel Excellence - APAC at VF Corporation, a role held from April 2022 to March 2024, and has been Vice President, Vans (Japan, Korea and Taiwan) there since December 2023. At VF Corporation, Sylvani Sanusi also lists Senior Director Omni Operations, APAC from 2021 to 2022 and Senior Director, Direct-to-Consumer (DTC) - Vans Asia Pacific from 2017 to 2021.
William Kvas
LinkedInExperience: Director, Marketplace Strategy · VF Corporation
William Kvas has been Director, Marketplace Strategy at VF Corporation since August 2026 and lists Head of Market and Competitive Intelligence (Americas) there since December 2024. The profile also lists Senior Manager, Business Strategy at Vans from 2021 to 2024 and Competitive Intelligence Lead at Target in 2021.
Choose the right perspective
Match the person's scope, such as one brand, one region, marketplaces or digital product, to the question you are bringing. Check the dates on each role so you know whether the experience is current or from a few years back.
Questions to take into the conversation
- 01What did you focus on first when you took on your ecommerce role at VF Corporation?
- 02How do you decide which site, app or marketplace changes to prioritize for the brands or region you cover?
- 03What has your own work at VF Corporation taught you about balancing a brand's own site with marketplaces?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.