10 VPs of analytics
Meta, UnitedHealth Group, Stellantis, Equifax and Gap Inc. are among the companies where these VPs of analytics hold the title today, alongside CLEAR, Subway, Ursa Space Systems and REEF, while Felicia Levy held it at Tailored Brands, Inc. until 2023. Their work spans customer data platforms, pricing decisions, revenue management and geospatial intelligence, useful when setting up an analytics team, choosing what it works on or deciding where it reports.
Professionals to explore
Allan Pusch
LinkedInExperience: VP of Analytics · REEF
Business intelligence is the common thread for Allan Pusch, VP of Analytics at REEF since March 2021 and Director of Business Intelligence there (2020-2021). Allan held Sr. Manager, Digital Analytics and Insights at Royal Caribbean Group (2017-2020) and Director of Business Intelligence at Watsco, Inc. (2015-2017) and at Big BI Solutions (2014-2015). Business intelligence team setup and reporting questions fit Allan.
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Brent Bolstrom
LinkedInExperience: VP of Analytics · UnitedHealth Group
At UnitedHealth Group, Brent Bolstrom holds VP of Analytics (since February 2020) and Sr. Director of Analytics (since May 2017), and was Director of Analytics there (2006-2015 and 2016-2017). Brent was also Managing Consultant at Philips (2015-2016). With analytics titles at UnitedHealth Group going back to 2006, Brent suits questions on how analytics is organized inside UnitedHealth Group.
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Dave Valdez
LinkedInExperience: Vice President of Analytics · Ursa Space Systems
Geospatial intelligence and synthetic aperture radar data are the focus Dave Valdez describes as Vice President of Analytics at Ursa Space Systems (since November 2025), after Director of Strategic Analysis there (2025). Dave was Director of Product at ICEYE (2022-2025) and Automation and Artificial Intelligence Engineer Senior Staff at Lockheed Martin (2021-2022). Dave fits questions on geospatial analytics drawn from synthetic aperture radar data.
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Elliot Smith
LinkedInExperience: Vice President of Analytics · Equifax
Vice President of Analytics at Equifax since February 2019, Elliot Smith describes leading applied AI, data science and analytics for product, pricing and operational decisioning. Elliot was Senior Manager, Advanced Analytics Data Science at Deloitte (2013-2019) and Senior Consultant, Healthcare Supply Chain at TAG, Inc. (2010-2012). Elliot fits questions on analytics that feed pricing and operational decisions.
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Felicia Levy
LinkedInExperience: Former Vice President of Analytics · Tailored Brands, Inc.
Felicia Levy was Vice President of Analytics (2020-2023) and Vice President, Omnichannel Analytics (2020-2023) at Tailored Brands, Inc., and describes a focus on smarter decision making through AI automation and scalable analytics. Felicia was Senior Director, Analytics at Unison (2019-2020), Director, Business Analytics (Consumer) at Realtor.com (2016-2018) and Senior Director, Analytics (Product) at Apollo Education Group (2012-2016). Omnichannel analytics questions fit Felicia.
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Gail Muldoon, PhD
LinkedInExperience: Vice President of Analytics · Stellantis
Customer data platforms run through the titles of Gail Muldoon, PhD: Vice President of Analytics at Stellantis since October 2024, after Director of Customer Data & Analytics there (2023-2024). Gail also held Data Science and Data Engineering Lead (2022-2023) and Data Science Lead (2021-2022) for the Customer Data Platform Program at Stellantis, and Data Science Lead, Customer Data Platform Program at FCA Fiat Chrysler Automobiles (2020-2021).
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Merrin Bartley
LinkedInExperience: Vice President, Analytics and Customer Data Science · Gap Inc.
Across Gap, Old Navy, Banana Republic and other Gap Inc. brands, Merrin Bartley has been Vice President, Analytics and Customer Data Science since May 2026. At Nike, Merrin was Senior Director of Business Analytics & Insights, North America (2025-2026), Senior Director of Global Market and Brand Insights (2024-2025), Senior Director of Insights & Analytics (Europe, Middle East & Africa) (2022-2024) and Senior Director of Merchandising and Member Analytics (2020-2022).
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Patrick Handley
LinkedInExperience: Vice President of Analytics · Subway
Patrick Handley has been Vice President of Analytics at Subway since December 2023 and held Senior Director there (2021-2024). Patrick was Director - Category Analytics at The Goodyear Tire & Rubber Company (2019-2021), Vice President - Strategy and Market Intelligence at Bloomin' Brands, Inc. (2011-2019) and Sr. Director - Advanced Analytics at Conagra Brands (2009-2011). Patrick suits category analytics and market intelligence questions.
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Steven Tilston
LinkedInExperience: VP of Analytics · Meta
Meta's VP of Analytics since May 2025, Steven Tilston was Chief Marketplace & Data Officer at AVIV Group (2021-2025) before that. At Expedia, Steven was SVP, Analytics & Data Science (2019-2021), SVP, Analytics & Revenue Management (2017-2019) and VP, Analytics & Revenue Management (2013-2017). Steven fits questions on pairing analytics with revenue management.
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Warren Wertheim
LinkedInExperience: VP of Analytics · CLEAR
Since September 2025, Warren Wertheim has been VP of Analytics at CLEAR, after Sr. Director, Data - Head of Analytics at SeatGeek (2019-2025). At Spotify, Warren held Head Of Market Analytics (2016-2019), Manager, International Markets - Finance, Strategy and Planning (2014-2015) and Senior Analyst, Free Service Monetization (2013-2014). Market analytics and monetization questions suit Warren.
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Choose the right perspective
Consumer and customer analytics questions fit Merrin Bartley, Gail Muldoon, PhD, Felicia Levy and Warren Wertheim, while pricing and decision models point to Elliot Smith and revenue management to Steven Tilston. Patrick Handley suits category analytics and market intelligence, Allan Pusch business intelligence teams, Brent Bolstrom analytics at UnitedHealth Group, and Dave Valdez analytics built on synthetic aperture radar data.
Questions to take into the conversation
- 01How do you decide which analytics requests the team takes on, and who gets a say when business units compete for the same analysts?
- 02Should analytics report into finance, product, marketing or a central data organization, and what changes when it moves?
- 03How do you show that an analysis or model actually changed a pricing, product or operating decision?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.