Retail
10 Walmart beauty buyers
These ten current and former Walmart beauty buyers have held buyer and category roles in beauty at Walmart. A reader can learn how buying works in beauty at Walmart from people who have held the role.
Professionals to explore
01—10Ainsley Moore
LinkedInExperience: Former Director - Cosmetics · Walmart
Former Director - Cosmetics at Walmart (2023–2026) and Director - Skincare there (2022–2023); their profile describes leading multiple $3B+ beauty and personal care categories. They were also Buyer, Chilled Beverages at Walmart (2017–2018) and Merchant - Spreads, Hot Cereal Pancake Syrup, & Tea Cocoa at Sam's Club (2018–2022).
Alisha Lyster
LinkedInExperience: Senior Merchant- Beauty · Walmart
Senior Merchant- Beauty at Walmart since September 2023. At Walmart they were also a Merchant (2021–2023), Associate Merchant Cat Treats (2020–2021) and Associate Buyer (2019–2020), and their profile lists Category Analyst at Central Home Brands (2015–2019).
Cindy Lee
LinkedInExperience: Former Senior Buyer Cosmetics · Walmart
Former Senior Buyer Cosmetics at Walmart (2009–2014), Senior Buyer Haircare there (2004–2009) and Senior Buyer Skincare at Wal-Mart (2014–2020). Their Walmart buying roles also include Buyer Intimate Apparel (2002–2004) and Infants and Toddlers Buyer (1998–2001).
Justin McDonald
LinkedInExperience: Merchandising Director - Beauty · Walmart
Merchandising Director - Beauty at Walmart since April 2026. At Walmart they were also Senior Merchant, Pharmacy Brand/Specialty Merchandising (2024–2026), Senior Manager II, Inventory Solutions (2022–2024) and Senior Manager, Demand Management (2020–2022).
Kasey Kohlhorst
LinkedInExperience: Omni Senior Merchant - Hair Tools & Accessories · Walmart
Omni Senior Merchant - Hair Tools & Accessories at Walmart since May 2025, and Omni Merchant - Cosmetics there from 2021 to 2025. Their Walmart roles also include Omni Associate Merchant - Cold Cough Flu & Lip Care (2020–2021) and Associate Buyer - OTC Pediatrics (2019–2020).
Kathryn Sears
LinkedInExperience: Omni Merchant - Acne Care · Walmart
Omni Merchant - Acne Care at Walmart since August 2025, a role their profile lists in the Sales department in Bentonville, Arkansas. At Walmart they were also Omni Associate Merchant (2023–2025) and E-Comm Associate Merchant (2021–2023), so their merchant work there spans omni and e-commerce roles.
Katie Watkins
LinkedInExperience: Merchandising Director - Beauty · Walmart
Merchandising Director - Beauty at Walmart since September 2023. At Walmart they were also Senior Buyer - Cleaning (2021–2022) and Buyer - OTC Diabetic Needs (2019–2021), and their profile lists National Account Manager at Harvest Group (2022–2023) and a board seat at Home for Healing, Little Rock (2020–2023).
Maria Villasenor
LinkedInExperience: Senior Category Buyer · Walmart
Senior Category Buyer at Walmart since December 2005. Their profile summary describes buying experience in categories including personal care, apparel, home, pet, household essentials and cosmetics, and their current role description mentions developing strategy and growth of multiple formats and departments.
Mary Billingsley McDaniel
LinkedInExperience: Former Senior Buyer - Seasonal Beauty · Walmart
Former Senior Buyer - Seasonal Beauty at Walmart (2019–2020). They have been Merchandise Director - Personal Care at Walmart since 2021, and their Walmart roles also include Senior Omni Merchant - Personal Care (2020–2021), Buyer - Camping (2014–2019) and Senior Sourcing Manager II (2010–2014).
Monica Sheldon
LinkedInExperience: Former Merchant - Prestige Beauty · Walmart
Former Merchant - Prestige Beauty at Walmart (2021–2023) and Senior Manager, Digital Acceleration- Beauty there (2023–2025). Their profile also lists Senior Global Beauty Buyer at NET-A-PORTER (2019–2020) and Buyer- Beauty at Barneys New York (2017–2019), and they have been at Conair LLC since 2025.
Choose the right perspective
Match the person's sub-category, such as cosmetics, skin care or hair care, to the question you want to ask, since buyers know their own categories best. Check whether the role is current or past and whether it was a merchant or a director role, because the two see different parts of the work.
Questions to take into the conversation
- 01How does a beauty merchant at a large retailer divide time between assortment planning, working with suppliers and reviewing results?
- 02How does buying prestige beauty differ from buying mass beauty at the same retailer?
- 03How do store and online channels shape the work of a beauty merchant?
Reaching Walmart beauty buyers
How can I contact one of these Walmart beauty buyers?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Walmart, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Walmart beauty buyers?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Walmart beauty buyers a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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