10 Whataburger marketing leaders
Vice President Marketing Communications, Corporate Director, Marketing, Group Director, Marketing & Advertising and Vice President, Insights & Analytics are among the current titles held by these ten Whataburger marketing leaders. A reader can learn how marketing leaders work at Whataburger from people who have held the role.
Professionals to explore
Adam Worthley
LinkedInExperience: Corporate Director, Marketing · Whataburger
Adam Worthley has been Corporate Director, Marketing at Whataburger since March 2013, based in San Antonio, leading a team that supports the sales and unit count growth of over 900+ units across 14+ states. Adam Worthley was a Brand Business Consultant for marketing and operations at Dalton Gang Inc from 2006 to 2013.
Brooks Boenig
LinkedInExperience: Group Director, Marketing & Advertising · Whataburger
Brooks Boenig has been Group Director, Marketing & Advertising at Whataburger since January 2024, based in San Antonio. Brooks Boenig was Marketing Director - Advertising and Media at Whataburger from 2017 to 2023 and held Vice President roles in account services and research at MMI Agency from 2012 to 2017.
Donna J. Tuttle
LinkedInExperience: Vice President Marketing Communications · Whataburger
Donna J. Tuttle has been Vice President Marketing Communications at Whataburger since September 2023, based in San Antonio, Texas, and the profile headline reads Vice President, Marketing - Whataburger. The profile lists this Whataburger role as the only work entry shown, in the marketing communications area.
Katrina Guevara
LinkedInExperience: Corporate Director of Field Marketing · Whataburger
Katrina Guevara is a former Corporate Director of Field Marketing at Whataburger, a role held from July 2024 to April 2025. Katrina Guevara is Director of Field Marketing at Lazy Dog Restaurant & Bar, was Senior Director of Marketing at Mo' Bettahs from 2023 to 2024 and held a field marketing and brand partnership director role at Torchy's Tacos in 2022.
Mark B. Williams
LinkedInExperience: Director of Advertising and Media · Whataburger
Mark B. Williams is a former Director of Advertising and Media at Whataburger, a role held from August 2015 to October 2016, where Mark B. Williams led development of a new employee recruitment campaign across print, broadcast, digital and social media. Mark B. Williams was Head of Marketing and Communications at Southwest School of Art from 2016 to 2018.
Monica Maldonado 🏳️🌈
LinkedInExperience: Director Regional Field Marketing · Whataburger
Monica Maldonado has been Director Regional Field Marketing at Whataburger since March 2023, based in San Antonio, leading marketing strategy and execution across a large multi-territory region. Monica Maldonado also lists Director of Field Marketing at Whataburger from 2020 to 2025 and was Divisional Director, Brand Development from 2018 to 2020, with field marketing roles at the company dating from 2006.
Rachel Lorraine
LinkedInExperience: Vice President, Insights & Analytics · Whataburger
Rachel Lorraine has been Vice President, Insights & Analytics at Whataburger since April 2026, based in Dallas. Rachel Lorraine was Senior Director, Global Analytics Center of Excellence at Yum! Brands from 2025 to 2026, Director, Global Pricing Analytics at Yum! Brands from 2023 to 2025 and held corporate strategy and pricing intelligence director roles at Pizza Hut from 2018 to 2023.
Richard Scheffler
LinkedInExperience: Vice President - Marketing and Innovation · Whataburger
Richard Scheffler is a former Vice President - Marketing and Innovation at Whataburger, a role the profile dates from December 2002, based in Boerne, Texas. The profile headline describes Richard Scheffler as the former (retired) Executive Vice President, Chief Marketing Officer at Whataburger.
Scott Hudler
LinkedInExperience: SVP / Chief Marketing Officer · Whataburger
Scott Hudler is a former SVP / Chief Marketing Officer at Whataburger, a role held from February 2024 to August 2026, based in Austin. Scott Hudler was President of Cotton Patch Cafe from 2023 to 2024, Chief Growth Officer there from 2022 to 2023 and Chief Marketing Officer at Torchy's Tacos from 2018 to 2022.
Steven Henry
LinkedInExperience: Director, Field Marketing · Whataburger
Steven Henry has been Director, Field Marketing at Whataburger since October 2025, based in Tulsa. Steven Henry was Executive Director, Field Marketing at Slim Chickens from 2024 to 2025 and Field Marketing Director there from 2019 to 2023, and held Senior Director, Field Marketing roles at Denny's from 2010 to 2019.
Choose the right perspective
Match the person's area, such as marketing communications, advertising and media, field marketing, consumer insights or brand leadership, to the decision you face. Check when each person held the relevant role to judge how recent their view is.
Questions to take into the conversation
- 01What did you change first when you took on your marketing role at Whataburger, and why?
- 02How do you decide which campaigns, markets or media partners get your budget and which wait?
- 03What has your own work taught you about marketing a restaurant brand across different markets?
Reaching Whataburger marketing leaders
How can I contact one of these Whataburger marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Whataburger, based on profile data retrieved on October 23, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Whataburger marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Whataburger marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal