Gaming
10 Xbox marketing leaders
These ten current and former Xbox marketing leaders have held marketing roles at Xbox, across central and integrated marketing, brand and creative, digital marketing and media, first-party games, console marketing and regional marketing. A reader can learn how marketing leaders work at Xbox from people who have held the role.
Professionals to explore
01—10Alessandra Del Prete
LinkedInExperience: Marketing Director Xbox & Games · Microsoft
Marketing Director Xbox & Games at Microsoft since January 2012, based in Milan, a role the profile tags at director level in Marketing. The profile also lists Sr Marketing Manager at The Walt Disney Italy (1997–2012) and Marketing Assistant at TNT Traco (1995–1996).
Allison Romano
LinkedInExperience: Vice President, Xbox Digital Marketing and Media · Microsoft
Vice President, Xbox Digital Marketing and Media at Microsoft since September 2025, and former General Manager, Xbox Digital Marketing & Media at Microsoft (2022–2025), a role the profile describes as leading 200+ digital, media & growth marketers focused on scaled communications. The profile also lists Vice President, Commercial Digital Products and Customer Experience at American Express (2016–2021).
Charles Grover Holtzclaw
LinkedInExperience: Former Xbox North America Senior Director of Marketing · Microsoft
Former Xbox North America Senior Director of Marketing at Microsoft (2012–2023), and Xbox Americas Category Marketing Leader at Microsoft since March 2023, a role the profile describes as responsible for the GTM strategy, business analysis, modeling, and P&L management for the entire Xbox ecosystem. The profile also lists Director of Platform & Partner Marketing at Microsoft (2006–2012).
Cindy Walker
LinkedInExperience: Former Sr. Director, Xbox Console Audience Product Marketing · Microsoft
Former Sr. Director, Xbox Console Audience Product Marketing at Microsoft (2021–2024), and former Director, Xbox Platform and Console Marketing (2019–2021) and Director, Xbox Global Events, Partnerships & Lifestyle/Pop Culture Marketing (2015–2019) at Microsoft. The profile also lists General Manager, Xbox Membership Strategy and Planning at Microsoft since November 2025.
Craig McNary
LinkedInExperience: Senior Director, Brand & Creative - XBOX · Microsoft
Senior Director, Brand & Creative - XBOX at Microsoft since September 2023. The profile also lists Director, Integrated Marketing - XBOX (2018–2023), Director, Platform Advertisting - XBOX (2015–2018) and Senior Manager, Xbox Marketing & Communications - Devices & Studios (2010–2013) at Microsoft.
John Dongelmans
LinkedInExperience: Former Director of Marketing | Xbox Game Studios · Microsoft
Former Director of Marketing | Xbox Game Studios at Microsoft (2010–2026) and former Sr. Director of Marketing at Microsoft (2021–2026). The profile says John helped shape franchises including Xbox, FIFA, Microsoft Flight Simulator and Age of Empires, and also lists Director of Product Marketing at PopCap Games (2009–2010).
Julie Muñoz Lowe
LinkedInExperience: Sr Director, Marcom at Xbox · Microsoft
Sr Director, Marcom at Xbox at Microsoft, a role the profile lists from 2012; the profile gives Sr Director, First Party Titles since 2022, Director, Marcom (2018–2022) and Group MarCom Manager (2012–2018), and says Julie leads the Global Integrated Marketing team for Xbox's First Party titles portfolio. It also lists Sr Brand Marketing Manager at Expedia Group (2009–2012).
Kirsten Ward
LinkedInExperience: Chief Marketing Officer and CVP, Xbox Marketing and Sales · Microsoft
Chief Marketing Officer and CVP, Xbox Marketing and Sales at Microsoft since July 2025. The profile also lists Corporate Vice President, Xbox Central Marketing (2024–2025), Vice President, Xbox Integrated Marketing (2022–2024) and General Manager, Integrated Marketing for Modern Life and Devices (2018–2022) at Microsoft, and a Senior Director of Xbox Digital and Direct Marketing role.
Michael Flatt
LinkedInExperience: XBOX EMEA MARKETING DIRECTOR · Microsoft
XBOX EMEA MARKETING DIRECTOR at Microsoft since July 2023, a role the profile tags at director level in Marketing. The profile also lists Director Global Integrated Marketing (2019–2023), Xbox Global Integrated Marketing Lead and EMEA Partnerships Lead (2018–2023) and Head of Advertising - EMEA (2008–2016) at Microsoft.
Taylor Smith
LinkedInExperience: Former General Manager - Xbox Global Brand Marketing · Microsoft
Former General Manager - Xbox Global Brand Marketing at Microsoft (2019–2021) and former Head of Brand & Content - Halo at Microsoft (2021–2023). The profile also lists Sr. Director - Integrated Marketing - Games, Services & Hardware at Microsoft (2015–2019) and Head of Marketing at tonies® USA (2024–2025), and names Xbox and Halo among the brands launched and grown.
Choose the right perspective
Match the person to the marketing work behind your question, since console, subscription, game title and regional marketing each reach players in different ways. Check whether the relevant role is current or past before asking how things work at Xbox today.
Questions to take into the conversation
- 01How do you plan integrated marketing for a game launch alongside platform and subscription campaigns?
- 02What does digital and media marketing look like for a gaming subscription service?
- 03How do regional marketing teams adapt global gaming campaigns for local markets?
Reaching Xbox marketing leaders
How can I contact one of these Xbox marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Microsoft, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Xbox marketing leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Xbox marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal