Marketing technology
10 ad platform policy enforcement experts
These ten current and former advertising platform staff have worked in ads policy, ads integrity and policy enforcement roles at those platforms. A reader can learn how platforms approach ad policy enforcement from people who have worked inside them.
Professionals to explore
01—10Abdul Jibran
LinkedInExperience: Enforcement Specialist, Ads, Trust & Safety · Google
Former Enforcement Specialist, Ads, Trust & Safety at Google (2017-2020) and former Senior Program Manager, Escalations, Ads, Trust & Safety there (2021-2024). The profile describes leading ads escalations for global events such as COVID-19 and piloting AI-driven moderation during his time at Google.
Adam Shoemaker
LinkedInExperience: Head of Ad Policy Standards · Amazon
Head of Ad Policy Standards at Amazon since 2025; the profile says he leads ad policy standards for Amazon Ads and oversees the policies governing its advertising. Former Oversight Board Liaison for Content Policy at Meta (2019-2025) and former associate at Davis Wright Tremaine (2010-2017).
Benedict Ng
LinkedInExperience: Policy Guidance Manager, TikTok Ads · TikTok
Policy Guidance Manager, TikTok Ads at TikTok since 2024. Earlier TikTok Ads roles include Auto Moderation Operations Analyst (2023), Subject Matter Expert in moderation operations (2022-2023) and Advertising Audit Specialist (2022). The profile describes adapting ad policies for high-growth industries using a dynamic enforcement model.
Bridie Cox
LinkedInExperience: Senior Policy Manager, Advertising Trust - Policy & Integrity · Amazon
Former Senior Policy Manager, Advertising Trust - Policy & Integrity at Amazon (2020-2025), where the profile says she led development of global advertising policies. Earlier Head of Advertising Compliance in the legal team at QVC (2016-2020) and roles at the Committee of Advertising Practice and the Advertising Standards Authority (2011-2015).
Gerald Blee
LinkedInExperience: Global Head - Ad Policy and Risk Investigation (Monetisation Integrity) · TikTok
Former Global Head of Ad Policy and Risk Investigation in Monetisation Integrity at TikTok (2022-2023). Head of Ad Policy at dunnhumby (2025-2026) and Head of Digital Optimisation and Ad Policy there since 2026. The profile describes him as a leader in ad policy and monetization standards with a record of scaling policy organizations.
Jean-Yves Bouzy
LinkedInExperience: Program Management Lead, Trust & Safety Ads & Shopping · Google
Program Management Lead, Trust & Safety Ads & Shopping at Google since 2018, after serving as Sr Program Manager, Trust & Safety Ads (2016-2018). The profile describes building a globally distributed program management function for Google Ads and Shopping whose scope includes advertiser experience, escalations, elections integrity and regulatory compliance.
John Roberts
LinkedInExperience: Director, Ad Policy & Integrity · Amazon
Former Director, Ad Policy & Integrity at Amazon (2012-2023); the profile says he was hired to establish Amazon's advertising policy program. Head of Ads and Spam Policy at Pinterest since 2026, and former Global Head of Trust & Safety Policy at TikTok (2025). Earlier a director of ad policy at Yahoo (2000-2012).
Mackenzie Scott
LinkedInExperience: North America Ads Policy Team Lead · TikTok
North America Ads Policy Team Lead at TikTok since 2025, where the profile says she leads the North American ads policy team. Her other TikTok roles include Ad Product Policy Manager for user generated and commercial content (2023-2026) and Advertising Policy Manager - North America (2022-2023).
Sergiu Ispas
LinkedInExperience: Program Manager, Ads Integrity · Meta
Program Manager, Ads Integrity at Meta since 2023. Former Business Performance Manager, Commerce Integrity at Meta (2021-2024), where the profile describes developing rules that identified over 5 million violating listings on Marketplace and Buy-Sell Groups and working with engineering, policy and legal teams.
Shweta Sood
LinkedInExperience: Senior Policy Specialist Ads Policy Implementation · Google
Former Senior Policy Specialist, Ads Policy Implementation at Google (2014-2015), followed by Google roles as Senior Policy Specialist, Global Policy & Standards (2015-2018), Monetization Policy Lead in Trust and Safety (2018-2022) and Trust and Safety Platforms Enforcement Lead (2022-2026).
Choose the right perspective
Match the platform and function to your question, since writing ad policy, running enforcement operations and managing escalations are different jobs. Consider whether a current employee or someone who has since left the platform suits your question, and which years at the platform are closest to it.
Questions to take into the conversation
- 01How do ad policy teams decide when a policy needs to change?
- 02How is ads enforcement work divided between automated systems and human review?
- 03How do policy and enforcement teams work with sales and product teams at an ad platform?
Reaching ad platform policy enforcement experts
How can I contact one of these ad platform policy enforcement experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 4 companies, including Google, Amazon and TikTok, based on profile data retrieved on October 9, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach ad platform policy enforcement experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these ad platform policy enforcement experts a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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