Fashion and apparel
10 Adidas IT leaders
These ten current and former Adidas IT leaders have held director, vice president and senior vice president technology roles at the company. A reader can learn how Adidas splits IT work across regions, distribution and digital channels, and what these leaders learned running those systems.
Professionals to explore
01—10Abhishek Rai
LinkedInExperience: Senior Vice President Sales Technology & Global Delivery Hubs · adidas
Senior Vice President Sales Technology & Global Delivery Hubs at adidas since 2025, and Vice President Of Engineering at adidas from 2020 to 2025. He was Vice President Of Engineering at Publicis Sapient (2020) and Senior Director Of Technology at Publicis Sapient (2019) and SapientRazorfish (2017–2019). His profile describes him as head of sales technology for wholesale, retail and franchise and of global capability and market tech centers.
Daniel Eichten
LinkedInExperience: VP Enterprise Architecture · adidas
VP Architecture & Portfolio at adidas since 2026. At adidas he was VP Enterprise Architecture (2020–2026), Senior Director Platform Engineering (2018–2020), Director Domain Architecture Digital IT (2016–2017) and Director Development Custom Solutions (2014–2016).
David Zhou
LinkedInExperience: VP IT Greater China · adidas
VP IT Greater China at adidas since 2017, based in Shanghai, a role the profile lists at executive level; his headline reads VP IT Adidas GCA. He was Great China CIO at L'Oréal (2012–2017), CASC AP IT Lead at Cargill (2005–2011) and IT Manager at Kodak China (1996–2005).
Eduard Spitz
LinkedInExperience: Senior Director IT Central Europe · adidas
Former Senior Director IT Central Europe (2013–2014) and Director Retail IT (2008–2012) at adidas, where he was also Senior Director Digital (2014–2019) and Vice President Digital Sales Omnichannel (2019–2023), driving global digital sales and omnichannel solutions. He has been CIO SVP Global IT at HUGO BOSS since 2023.
Felix Huester
LinkedInExperience: Senior Director Global Distribution IT - BUILD & RUN · adidas
Senior Director Global Distribution IT - BUILD & RUN at adidas since 2025, and Senior Director Global Distribution IT - Service Management (RUN) since 2021. He was Director IT Operations EMEA (2018–2021) and Director IT Operations Germany (2017–2018) at adidas. His profile describes managing IT support teams across regions in distribution centers and keeping warehouse management systems running.
Jiafei Wang
LinkedInExperience: Digital IT Director · adidas
Digital IT Director at adidas since 2021, based in Shanghai, a role the profile places in the Engineering and Technical department at director level. Jiafei Wang was IT Digital Manager at L'Oréal (2018–2021) and Senior Support Consultant at SAP (2009–2012).
Lynn Stevenson
LinkedInExperience: VP, eCommerce Global IT & Program Management · adidas
Former VP, Application Engineering & Support at adidas (2014–2016), leading a global organization of 110 professionals across seven countries responsible for enterprise application engineering, software delivery, testing, integration, PMO, training and application support. The profile also lists VP, eCommerce Global IT & Program Management (2010–2014), VP, IT Competency Center Group Functions & Cross Functional at adidas Group (2009–2010) and Head of US GIT Shared Services (2007–2009).
Marcelo Veronesi Pereira
LinkedInExperience: Director Service Management - Tech Core Services - Americas · adidas
Director Service Management - Tech Core Services - Americas at adidas since 2021. He was IT Senior Manager - Latin America (2017–2021) and IT Senior Manager - Brazil (2016–2017) at adidas. His profile describes establishing a new service delivery hub in Colombia to support the operations of all business units in the Americas region.
Matthias Schiersand
LinkedInExperience: Senior Vice President IT Global Markets · adidas
Senior Vice President IT Global Markets at adidas since 2020, based in Herzogenaurach. At adidas he was also Senior Vice President IT APAC (2017–2020), SVP IT APAC & Emerging Markets (2016–2017), SVP Supply Chain Management & IT Asia Pacific (2015–2016) and Senior Vice President GIT - IT Global Markets (2010–2015).
Nicola Beste
LinkedInExperience: Vice President Brand and Creation Technologies · adidas
Vice President Brand and Creation Technologies at adidas since 2025. The profile also lists these adidas roles: Vice President Distribution Tech (2022–2025), Senior Director CIO & Transformation Office (2021–2022), Senior Director IT at adidas Group (2016–2021) and IT Director Projects & Programs OmniChannel Commerce (2013–2016).
Choose the right perspective
Match the person's IT area and region to your question, since regional IT, distribution systems, architecture and digital commerce technology involve different decisions. Check whether each person is still at Adidas or has since moved on, and pick someone whose years there match the period you care about.
Questions to take into the conversation
- 01How do you split IT responsibilities between global teams and regional markets at a large consumer brand?
- 02What makes warehouse and distribution systems hard to keep running across many sites and regions?
- 03How do you decide which technology platforms to standardize globally and which to leave to local teams?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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