10 Adidas IT leaders
Seen by level, these adidas IT leaders are two senior vice presidents over IT Global Markets and sales tech, four with current or past vice president titles for Greater China, brand and creation technologies, enterprise architecture and eCommerce, and four with current or past director titles in distribution IT, Central Europe, Americas service management and digital IT. It suits IT heads choosing what to run centrally or by market, or how to keep warehouse systems up.
Professionals to explore
Abhishek Rai
LinkedInExperience: Former Senior Vice President Sales Technology & Global Delivery Hubs · adidas
Abhishek Rai became Senior Vice President Sales Technology & Global Delivery Hubs at adidas in January 2025, after Vice President Of Engineering at adidas (2020-2025). Rai describes the job as head of sales technology for wholesale, retail and franchise and head of global capability and market tech centers, and Rai held engineering and technology titles at Publicis Sapient (2019-2020).
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Daniel Eichten
LinkedInExperience: Former VP Enterprise Architecture · adidas
Since May 2026 Daniel Eichten has been VP Architecture & Portfolio at adidas, after VP Enterprise Architecture (2020-2026) and Senior Director Platform Engineering (2018-2020). Eichten was also Director Domain Architecture Digital IT (2016-2017), which suits questions on which platforms to standardize globally and how an architecture portfolio is governed.
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David Zhou
LinkedInExperience: VP IT Greater China · adidas
David Zhou has held VP IT Greater China at adidas since 2017, and was Great China CIO at L'Oréal (2012-2017) and CASC AP IT Lead at Cargill (2005-2011). Zhou's market IT roles in China at adidas and L'Oréal suit questions on what a large market's IT team should own locally and what it takes from global teams.
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Eduard Spitz
LinkedInExperience: Former Senior Director IT Central Europe · adidas
Eduard Spitz was Senior Director IT Central Europe at adidas (2013-2014), Senior Director Digital (2014-2019) and Vice President Digital Sales Omnichannel (2019-2023), described as driving global digital sales and omnichannel solutions for adidas. Spitz has been CIO SVP Global IT at HUGO BOSS since 2023, which adds a current CIO's view to questions on market and digital sales IT.
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Felix Huester
LinkedInExperience: Senior Director Global Distribution IT - BUILD & RUN · adidas
Felix Huester holds two current adidas titles, Senior Director Global Distribution IT - Service Management (RUN) since 2021 and Senior Director Global Distribution IT - BUILD & RUN since May 2025, and was Director IT Operations EMEA (2018-2021). Huester describes managing IT support teams across regions in distribution centers and keeping warehouse management systems running.
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Jiafei Wang
LinkedInExperience: Digital IT Director · adidas
Jiafei Wang has been Digital IT Director at adidas since 2021, based in Shanghai, and was IT Digital Manager at L'Oréal (2018-2021) and Senior Support Consultant at SAP (2009-2012). Wang's digital IT roles at adidas and L'Oréal suit questions on running digital commerce technology for the China market inside a global IT organization.
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Lynn Stevenson
LinkedInExperience: Former VP, eCommerce Global IT & Program Management · adidas
Lynn Stevenson held VP, eCommerce Global IT & Program Management at adidas (2010-2014) and VP, Application Engineering & Support (2014-2016), described as leading "a global organization of 110 professionals across seven countries" covering application engineering, delivery, testing and support. Stevenson was also Head of US GIT Shared Services (2007-2009), a fit for eCommerce IT questions.
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Marcelo Veronesi Pereira
LinkedInExperience: Director Service Management - Tech Core Services - Americas · adidas
Marcelo Veronesi Pereira is Director Service Management - Tech Core Services - Americas at adidas (since 2021), work that included "establishment of the new Service Delivery Hub in Colombia to support the operations of all business units in the Americas Region." Pereira was IT Senior Manager - Latin America (2017-2021) and IT Senior Manager - Brazil (2016-2017), a fit for service hub questions.
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Matthias Schiersand
LinkedInExperience: Senior Vice President IT Global Markets · adidas
Matthias Schiersand has been Senior Vice President IT Global Markets at adidas since 2020. Schiersand's other adidas titles include Senior Vice President IT APAC (2017-2020), SVP IT APAC & Emerging Markets (2016-2017), SVP Supply Chain Management & IT Asia Pacific (2015-2016) and Senior Vice President GIT - IT Global Markets (2010-2015), a fit for questions on running IT for markets from the center.
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Nicola Beste
LinkedInExperience: Vice President Brand and Creation Technologies · adidas
Nicola Beste is Vice President Brand and Creation Technologies at adidas (since 2025), after Vice President Distribution Tech (2022-2025) and Senior Director CIO & Transformation Office (2021-2022). Beste was also Senior Director IT at adidas Group (2016-2021) and IT Director Projects & Programs OmniChannel Commerce (2013-2016), a fit for distribution technology and transformation office questions.
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Choose the right perspective
For the global-versus-market question, Matthias Schiersand (IT Global Markets) gives the central view and David Zhou, Eduard Spitz and Marcelo Veronesi Pereira the market side; Felix Huester and Nicola Beste cover distribution technology. Daniel Eichten suits architecture and platform standards, Abhishek Rai the global delivery hubs and sales technology, and Lynn Stevenson eCommerce IT from 2010 to 2014.
Questions to take into the conversation
- 01How does adidas decide which IT services the global team owns and which stay with markets such as Greater China?
- 02What does it take to keep adidas warehouse management systems running across distribution centers in several regions?
- 03How do adidas global delivery hubs split work with market technology teams?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.