Sporting goods
10 Dick's Sporting Goods merchandising leaders
These ten current and former Dick's Sporting Goods merchandising leaders have held chief merchant, senior vice president, general merchandise manager and divisional merchandise manager roles at the company. A reader can learn how merchandising leaders work at Dick's Sporting Goods from people who have held the role.
Professionals to explore
01—10Carrie Guffey
LinkedInExperience: Vice President General Merchandise Manager - Footwear, Women's Athletic Apparel, Accessories · Dick's Sporting Goods
Former Vice President General Merchandise Manager - Footwear, Women's Athletic Apparel, Accessories at Dick's Sporting Goods (2018–2020), and Senior Vice President - Softlines there since February 2020. At Dick's, Carrie Guffey was also Vice President Divisional Merchandise Manager - Athletic Footwear (2017–2018), Divisional Merchandise Manager - Men's & Youth Athletic Apparel (2013–2017) and Senior Buyer Women's Nike Apparel (2007–2013).
David Progar
LinkedInExperience: Senior Vice President - GMM | Golf, Team Sports, Licensed, & Fitness · Dick's Sporting Goods
Senior Vice President - GMM | Golf, Team Sports, Licensed, & Fitness at Dick's Sporting Goods since August 2024. Before that, David Progar was VP/GMM - Footwear (2020–2024) at Dick's, and earlier VP - DMM: Cleats, Men's Athletic Footwear, and Outdoor Footwear (2018–2020), VP - DMM: Outdoor Apparel, Outerwear, & Accessories (2017–2018) and DMM - Men's Athletic Footwear & Outdoor Footwear (2017) there.
John Duken
LinkedInExperience: Executive Vice President Global Merchandising and Chief Merchant · Dick's Sporting Goods
Former Executive Vice President Global Merchandising and Chief Merchant at Dick's Sporting Goods (1999–2015). Before Dick's, John Duken was Vice President - Operations at Good Guys (1994–1999) and General Operations Manager at Circuit City (1984–1994). They have served on the Board of Directors of WinCo Holdings and WinCo Foods since 2015.
Josh Gratz
LinkedInExperience: Vice President DMM - Licensed · Dick's Sporting Goods
Vice President DMM - Licensed at Dick's Sporting Goods since April 2025. Before that, Josh Gratz was Vice President DMM - Outdoor Apparel (2023–2025) and Vice President DMM - Outdoor Equipment (2021–2023) at Dick's, and earlier DMM - Outdoor Equipment (2018–2021) and Director of Allocation & Replenishment - Team Sports, Fitness, and Licensed (2017–2018) there.
Justin Lange
LinkedInExperience: VP DMM - Men s Athletic Footwear and Cleats · Dick's Sporting Goods
VP DMM - Men's Athletic Footwear and Cleats at Dick's Sporting Goods since February 2022. At Dick's, Justin Lange was also DMM - Golf Apparel, Footwear & Accessories (2017–2018), Senior Buyer - Men's Nike Apparel (2015–2017) and Buyer - Golf Footwear (2014–2015). Before Dick's they were a Global Merchandise Manager at Fossil Group, Inc. (2013–2014).
Lauren Salzinger
LinkedInExperience: Vice President, GMM Outdoor Apparel & Footwear DICK S, House of Sport & Public Lands · Dick's Sporting Goods
Vice President, GMM Outdoor Apparel & Footwear for DICK'S, House of Sport & Public Lands at Dick's Sporting Goods since April 2025, after serving as Vice President GMM, Softlines Public Lands there (2022–2025). Before Dick's, Lauren Salzinger was VP, General Manager (2021–2022) and Vice President General Merchandise Manager (2018–2021) at The Frye Company.
Mark Daniels
LinkedInExperience: VP GMM Team Sports/Fitness/ADStarr · Dick's Sporting Goods
Former VP GMM Team Sports/Fitness/ADStarr (2023–2026) and VP GMM Team Sports & Licensed Sports (2022–2023) at Dick's Sporting Goods. Before those roles, Mark Daniels was VP DMM Team Sports at Dick's (2018–2022). Before Dick's they were VP - adidas Team Sports (2016–2018) and Global VP Football/Baseball (2010–2016) at adidas.
Matt Hough
LinkedInExperience: VP DMM Outdoor Equipment, Fishing, Front End · Dick's Sporting Goods
VP DMM Outdoor Equipment, Fishing, Front End at Dick's Sporting Goods, a role their profile lists as current. At Dick's, Matt Hough was also VP DMM Fitness, Lodge & Front End (2021–2023), DMM Fitness, Bikes, Sport Games & Front End (2019–2021) and DMM Tackle (2018–2019), and earlier a Planning Director there (2015–2018).
Mitchell Nast
LinkedInExperience: VP DMM - Women’s Athletic Footwear & Accessories · Dick's Sporting Goods
VP DMM - Women's Athletic Footwear & Accessories at Dick's Sporting Goods since September 2023. Before that, Mitchell Nast was DMM - Women's & Youth Athletic Footwear, Socks, Bags (2020–2023) and Senior Buyer - Men's Nike Footwear (2018–2020) at Dick's. Before Dick's they were a Buyer for Jordan Brand footwear and apparel at Eastbay (2014–2018) and a Buyer - Footwear at Zappos (2012–2014).
Will Swisher
LinkedInExperience: VP-GMM Team Sports, Fitness and Licensed · Dick's Sporting Goods
Former VP-GMM Team Sports, Fitness and Licensed at Dick's Sporting Goods (2016–2017). At Dick's, Will Swisher was also Vice President, Planning and Allocation (2013–2016), SVP, Merchandise Planning, Allocation and Replenishment (2017–2020) and SVP, Hardlines Merchandising and Merchandise Planning Allocation (2020–2023), and has been SVP Merchandise Planning, Allocation, Pricing and Value Concept Stores there since August 2023.
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is a merchandising team at a large retailer like Dick's Sporting Goods organized across divisions and categories?
- 02What does a merchandising leader at a company like Dick's Sporting Goods spend most of their time on?
- 03How do merchandising leaders work with planning, marketing and store teams on a category?
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About this directory
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