10 Aetna marketing leaders
Executive directors of Medicare, provider, behavior change and D-SNP marketing, lead directors of loyalty and product marketing, and directors of member marketing, content and creative strategy make up this list of Aetna marketing leaders. A reader can learn how marketing leaders work at Aetna from people who have held the role.
Professionals to explore
Carolyn Lavin
LinkedInExperience: Director, Medicare Member Marketing · Aetna, a CVS Health Company
Carolyn Lavin has been Director, Medicare Member Marketing at Aetna, a CVS Health Company since February 2024. Carolyn Lavin held the Aetna roles of Director, Marketing Strategy for Special Projects: STARS & CVS/Signify Health Acquisition (2022–2024) and Senior Manager, Medicare Acquisition Marketing (2017–2022).
Dan Mulholland
LinkedInExperience: Executive Director, Medicare Member Marketing · Aetna, a CVS Health Company
Dan Mulholland has been Executive Director, Medicare Member Marketing at Aetna, a CVS Health Company since February 2024, and was Senior Director, Strategic Marketing there (2014–2024). Dan Mulholland was Sr. Director of Marketing at Catamaran (2010–2014), and was Marketing Director (2007–2010) and Senior Marketing Manager (1999–2007) at Kaiser Permanente.
Elisa Palacios
LinkedInExperience: Marketing Director, Content Strategy · Aetna, a CVS Health Company
Elisa Palacios has been Marketing Director, Content Strategy at Aetna, a CVS Health Company since January 2025. Elisa Palacios held the Aetna roles of Marketing Director, Creative Strategy and Execution (2019–2025) and Senior Manager, Community Activation and Local Markets (2017–2019), and was Senior Marketing Manager, Multicultural Corporate Partnerships at Prudential Financial (2017).
Joshua Arcus
LinkedInExperience: Executive Director, Coordinated and Integrated D SNP Marketing Strategy. · Aetna, a CVS Health Company
Joshua Arcus has been Executive Director, Coordinated and Integrated D SNP Marketing Strategy at Aetna, a CVS Health Company since January 2026, and was Director Strategic Marketing there (2017–2025). Joshua Arcus was Account Director at MRM (2016–2017), Vice President, Account Director at Geometry Global (2011–2016) and Account Supervisor at DDB (2007–2009).
Kimberly Hine
LinkedInExperience: Executive Director, Medicare Marketing Creative & Compliance · Aetna, a CVS Health Company
Kimberly Hine has been Executive Director, Medicare Marketing Creative & Compliance at Aetna, a CVS Health Company since May 2026. Kimberly Hine held the Aetna roles of Lead Director, Medicare Marketing (2019–2026) and Brand Director, Enterprise Brand (2016–2018), and the headline names consumer marketing, branding and strategy.
Lauren Viscel
LinkedInExperience: Lead Director, Member Impact & Operations - Member Engagement & Loyalty Marketing · Aetna, a CVS Health Company
Lauren Viscel has been Lead Director, Member Impact & Operations - Member Engagement & Loyalty Marketing at Aetna, a CVS Health Company since January 2024. Lauren Viscel held the Aetna roles of Lead Director, Strategic Marketing Planning & Initiatives (2019–2024), Strategic Marketing Director, Brand Strategy & Planning (2016–2019) and Senior Consumer Initiatives Manager (2015–2016).
Phil Smith
LinkedInExperience: Executive Director, Aetna Behavior Change Marketing · Aetna, a CVS Health Company
Phil Smith has been Executive Director, Aetna Behavior Change Marketing at Aetna, a CVS Health Company since September 2022, and also lists Marketing Director, Aetna Behavior Change Pods there from April 2018. Phil Smith held a Consumer Marketing Innovation role at Aetna (2014–2018), and the profile lists Hartford, Connecticut as the location.
Rebecca Bedard
LinkedInExperience: Executive Director, Provider Marketing · Aetna, a CVS Health Company
Rebecca Bedard has been Executive Director, Provider Marketing at Aetna, a CVS Health Company since June 2025. Rebecca Bedard was Lead Director, Enterprise Health Solutions Marketing, Virtual Care at CVS Health (2022–2025), and was Director, Marketing and Brand Strategy (2014–2021) and Regional Marketing Manager (2010–2014) at Harvard Pilgrim Health Care.
Sandy Abraham
LinkedInExperience: Lead Director, Commercial Product Marketing · Aetna, a CVS Health Company
Sandy Abraham has been Lead Director, Commercial Product Marketing at Aetna, a CVS Health Company since June 2022. Sandy Abraham was Thought Leadership Manager, Stakeholder Engagement and Sustainability, Corporate Brand (2019–2022) and Marketing Manager (2017–2019) at Allstate, and was Director, Marketing and Communications at American Brain Tumor Association (2014–2017).
Sonal Sahni
LinkedInExperience: Director, Marketing and Creative Strategy · Aetna, a CVS Health Company
Sonal Sahni has been Director, Marketing and Creative Strategy at Aetna, a CVS Health Company since January 2026. Sonal Sahni was Director, Brand Marketing, Optum (2023–2025) and Director, Brand Strategy. Optum (2022–2023) at UnitedHealth Group, and held the CVS Health roles of Brand Director Strategist, CVS Health (2019–2022) and Associate Brand Director, Aetna (2016–2019).
Choose the right perspective
Pick the person whose own title is closest to your question, such as Medicare or member marketing, provider marketing, product marketing, or creative and content strategy. Check each person's start date and earlier employers to judge how much of their view comes from Aetna itself.
Questions to take into the conversation
- 01How have you balanced acquisition marketing against member engagement and retention in your own plans?
- 02What did you change first when you took on a new marketing leadership role?
- 03How have you judged whether a campaign was working when results take months to show?
Reaching Aetna marketing leaders
How can I contact one of these Aetna marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Aetna, a CVS Health Company, based on profile data retrieved on October 19, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Aetna marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Aetna marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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