Retail
10 Amazon data and analytics leaders
These ten Amazon data and analytics leaders head analytics, business intelligence and data science for Prime Video, Books and Goodreads, pricing and promotions, grocery, seller fulfillment, supply chain and Home and Lifestyle. A reader can learn how data and analytics leaders lead data organizations inside Amazon.
Professionals to explore
01—10Amit Soni
LinkedInExperience: Head of Analytics, Prime Video Asia-Pacific & ANZ · Amazon
Head of Analytics for Prime Video Asia-Pacific & ANZ at Amazon since 2026, tagged at director level, after leading analytics for Prime Video Asia-Pacific (2024–2025) and Prime Video India (2022–2024). Earlier roles shown are Head of AI Innovation at Scienaptic AI and Head of the Business Intelligence Unit at Piramal Finance.
Ankur Arora
LinkedInExperience: Head of Data & Analytics, Amazon Grocery Partnership WW · Amazon
Head of Data & Analytics for the Amazon Grocery Partnership worldwide since 2024, based in Luxembourg. Earlier Amazon roles shown are Co-Head of Data & Analytics for Amazon Fresh International (2023–2024), Head of Analytics for Amazon Fresh Stores International (2022–2023) and Business Intelligence Manager for Amazon Logistics; another role shown is Senior Consultant at Deloitte.
Anna Incollingo
LinkedInExperience: Director Data and Analytics · Amazon
Director of Data and Analytics at Amazon since 2024, based in London, after serving as Head of Data and Analytics there (2023–2024) and Senior Manager of Business Intelligence (2020–2023). Earlier Amazon roles shown are Delivery Station Manager and Operations Manager, so the profile spans both operations and data work.
Brett Johanson
LinkedInExperience: Head of Data and Insights, Amazon Pricing and Promotions · Amazon
Head of Data and Insights for Amazon Pricing and Promotions since 2025, with an organization the profile says owns data engineering, analytics and insights for that group. Other roles shown are Head of Data Science, Analytics, and Machine Learning at Amazon Web Services (2019–2025), Head of AWS Support Data Science, Engineering, and Analytics and Head of Data Science and Machine Learning for Amazon Global Learning and Development.
Crystal Crayton
LinkedInExperience: Head of Data, Engineering and Analytics · Amazon
Head of Data, Engineering and Analytics at Amazon since 2024, leading a team that the profile says builds solutions for the Home and Lifestyle organization's seven business units. Other Amazon roles shown are Head of Business Intelligence (2023) and Head of Supply Chain and Business Intelligence Engineering (2022); another role shown is Senior Director of Global Analytics at Reynolds Consumer Products (2020–2022).
Julia WL
LinkedInExperience: Head of Data, Insight and Analytics · Amazon
Head of Data, Insight and Analytics at Amazon, a title held since 2024. Earlier Amazon roles shown are Senior Manager of Data Engineering, Analytics, Intelligence and Customer Experience in supply chain (2019–2024), Manager of Data Science & Machine Learning in supply chain and Senior Product Manager in e-commerce as a data science product owner.
Monish Balasundaram
LinkedInExperience: Head of Analytics · Amazon
Head of Analytics at Amazon since 2022, with a headline naming transportation and supply chain. Earlier Amazon roles shown are Business Intelligence Engineering Leader for Supply Chain Finance (2019–2021) and Senior Supply Chain Manager for Canada Retail; other roles shown are Director of Analytics at GameStop and Supply Chain Analytics Manager at Warner Bros. Entertainment.
Natalia Archibald
LinkedInExperience: Head of Analytics and Data Science, Amazon Books and Goodreads · Amazon
Head of Analytics and Data Science for Amazon Books and Goodreads since 2023, after serving as VP of Analytics and Data Science for Goodreads at Amazon (2020–2023) and Head of Analytics for Goodreads (2017–2020). Earlier roles shown are Senior Director of Supply Chain and Product Operations Data Science and Analytics at Gap Inc.
sankaran suahakaran
LinkedInExperience: Director of Analytics and Business Intelligence · Amazon
Director of Analytics and Business Intelligence at Amazon since 2023, after serving as an Analytics Manager there (2021–2023). Other roles shown are Business/Product Analyst at Mixpanel (2018–2020), Data Analyst at Databricks (2015–2017) and Data Analyst Intern at Databricks (2014).
Snigdha Gutha
LinkedInExperience: Head of Data and Science, Seller Fulfillment Services · Amazon
Head of Data and Science for Seller Fulfillment Services at Amazon since 2022, with a headline about building decision systems and applying data, machine learning and AI in product and operations. Another role shown is Senior Manager of Data Science at Walmart (2017–2022), a role reached by promotion from Data Scientist.
Choose the right perspective
Match the person's business unit to your question, since Amazon's data and analytics leaders sit inside specific businesses such as Prime Video, grocery, pricing or seller fulfillment rather than in one central team. Check the dates on each role before asking about current practice.
Questions to take into the conversation
- 01How does a large retailer embed analytics and data science teams inside individual business units?
- 02How does a retail data leader build business intelligence for supply chain and operations decisions?
- 03How does a streaming or media business inside a retailer measure performance with analytics?
Reaching Amazon data and analytics leaders
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Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Amazon, based on profile data retrieved on October 8, 2026. Being listed here doesn't mean someone has agreed to take calls.
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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