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10 American Express marketing leaders
These ten marketers hold or have held vice president or head of marketing roles at American Express, across customer growth, loyalty, merchant, cobrand, brand content and international marketing. A reader can learn from them how a large card issuer plans acquisition and loyalty marketing and works with merchant and cobrand partners.
Professionals to explore
01—10Andrew Thomas
LinkedInExperience: Vice President, International Marketing Capabilities & Experiences · American Express
Vice President, International Marketing Capabilities & Experiences at American Express since 2026. His earlier American Express roles include Vice President, International Customer Growth & Loyalty Marketing (2023–2026), Vice President, U.S. Lifecycle & Loyalty Marketing (2018–2023), Vice President, Global Loyalty Program Management (2015–2018) and Director, Membership Rewards (2013–2015).
Ashley Hedges
LinkedInExperience: Vice President, Growth Marketing · American Express
Former Vice President, Growth Marketing at American Express (2021–2025) and former Director, Growth Marketing there (2020–2021); she was also Director of Growth at Kabbage from American Express (2019–2020). Before that she was Head of International at Shopbop at Amazon (2016–2019), and she has worked in Marketing & Ops at Flack Injury Law since 2026.
Caitlin Isham
LinkedInExperience: Vice President, US Customer Growth - Digital & Direct Marketing · American Express
Vice President, US Customer Growth - Digital & Direct Marketing at American Express since 2022; her profile says she leads a team of 30 colleagues responsible for revenue-driving activities. Her earlier American Express roles include Vice President, US Customer Growth - Digital Marketing (2021–2022), Director, US Customer Growth - Digital Marketing (2019–2021) and Director, Chief of Staff - US Consumer Marketing (2016–2019).
Catherine Barron
LinkedInExperience: Vice President, Integrated Marketing · American Express
Vice President, Integrated Marketing at American Express since 2026, after serving as Director, Global Media at American Express (2019–2026). She was earlier Senior Manager, US Media (2018–2019) and Manager, US Media (2016–2018) at American Express, and Associate Brand Manager at Revlon (2016).
Eva Fishner
LinkedInExperience: Vice President of Global Brand Content · American Express
Vice President of Global Brand Content at American Express since December 2023. Her earlier American Express roles include Head of Customer Growth Marketing (2022–2023), Vice President, Marketing and Brand Strategy (2020–2022), Director, Marketing Strategy and Planning (2018–2020) and Director, Partnership Acquisition Marketing, Global Commercial Services (2016–2018).
Michelle Saliers
LinkedInExperience: Vice President, Head of Cobrand Partnership Marketing · American Express
Vice President, Head of Cobrand Partnership Marketing at American Express since 2025. Her other American Express roles include Vice President, Customer Growth Marketing (2024–2025), Vice President, Cobrand Partnership Marketing (2021–2024), Director, Partnership Marketing (2018–2021) and Director, Launch Strategy - Global Commercial Services (2016–2018).
Noah Prawer
LinkedInExperience: Head of Marketing - CMO - Merchant Services International · American Express
Head of Marketing - CMO - Merchant Services International at American Express since 2022. At American Express he was also GM - Global Head of Product and Marketing - American Express Network (2018–2022), Vice President & Head of Marketing - Global Network and International Card Services (2015–2018) and Vice President - Membership Rewards and Platinum and Centurion Benefits (2013–2015).
Pippa French
LinkedInExperience: Vice President, Head of Prospect Acquisition Marketing & Key Platforms · American Express
Vice President, Head of Prospect Acquisition Marketing & Key Platforms at American Express since December 2025. Her earlier American Express roles include Vice President, Consumer Cross-Channel Marketing Strategy (2024–2025), Vice President & Chief of Staff, American Express National Bank & Enterprise Services (2022–2024), Director, New Product Line Marketing (Banking) (2021–2022) and Director, Loyalty Marketing (2019–2021).
Tessa Dooley
LinkedInExperience: VP GM, US Merchant Marketing · American Express
VP GM, US Merchant Marketing at American Express since 2024, after serving as Vice President, US Merchant Marketing (2021–2024). Her other American Express roles include Acting Vice President, Business Development (2019–2021), Director, Network Product and Marketing (2015–2021) and Merchant Marketing and Insights (2013–2015).
Vikram Singh
LinkedInExperience: Vice President Marketing, GNS JAPA · American Express
Vice President Marketing, GNS JAPA at American Express since 2019; his profile says he leads the marketing teams across JAPA that support partners in growing American Express issuing and acquiring businesses in the region. His earlier American Express roles include Director Business Development (2010–2019), Director Acquisition (2006–2009) and Director Loyalty (earlier Manager Membership Rewards) Asia Pacific & Australia (2005–2006).
Choose the right perspective
Match the person's marketing area to your question, since acquisition, loyalty, merchant and brand marketing at a card issuer use different channels and measures. For questions about current strategy, favor people in their present American Express roles, and for how programs evolved, favor those who held several roles there over time.
Questions to take into the conversation
- 01How does American Express split marketing investment between new customer acquisition and existing card members?
- 02What makes a cobrand or merchant partnership marketing program work for both sides?
- 03How do you measure the return on brand and content marketing at a large financial services company?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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