Beverages
10 AB InBev marketing leaders
These ten people hold or have held marketing director, senior director and vice president roles at AB InBev, across brands including Budweiser, Corona, Michelob Ultra and Stella Artois and markets from Mexico to Europe and Africa. A reader can learn how AB InBev builds its beer brands and runs global and regional marketing.
Professionals to explore
01—10Alexandre Costa
LinkedInExperience: Global Marketing Director AB InBev Corporate Brands · AB InBev
Global Marketing Director AB InBev Corporate Brands at AB InBev since January 2025. Alexandre Costa was Marketing Director Value Segment and Marketing Director Ambev Brand at Ambev (each 2019–2024), and Portfolio Manager Skol (2017–2019) and Portfolio Manager Brahma (2015–2017) at Ambev.
Anne Shen
LinkedInExperience: Global Brand Director, Budweiser · AB InBev
Global Brand Director, Budweiser at AB InBev since May 2024. Anne Shen was also Senior Brand Director, Kona Big Wave (2022–2024) and Senior Innovation Director (2020–2022) at AB InBev, and Head of Los Angeles Marketing Office at Anheuser-Busch (2021–2024).
David Zapata
LinkedInExperience: Sr. Marketing Director - Global Head of Media · AB InBev
Sr. Marketing Director - Global Head of Media at AB InBev since July 2019; the profile headline also gives the title as Global Sr. Marketing Director (U.S. VP). David Zapata was Marketing Director - U.S. Data Strategy, Tech and Partnerships at L'Oréal (2017–2019) and Senior Brand Manager - North America Media and Data Analytics at Procter & Gamble (2015–2017).
Diogo Dias
LinkedInExperience: Senior Director Global Marketing - Core Portfolio · AB InBev
Senior Director Global Marketing - Core Portfolio at AB InBev since February 2021, leading global strategy development per the profile, whose headline reads Senior Global Director, Strategy & Portfolio, Mainstream Brands. Diogo Dias was also Strategy & Insights Director (2018–2021), Innovation Director (2017–2018) and Marketing Director - Soft Drinks (2015–2016) at Ambev.
Fabiana Pereira
LinkedInExperience: Marketing Director Greater Africa · AB InBev
Marketing Director Greater Africa at AB InBev since January 2023, based in Tanzania. Fabiana Pereira was also Marketing Director Southeast Africa BU (2021–2023) and Marketing Director for Southern Africa Business Unit (2017–2021) at AB InBev, and Marketing Director at CDM - SABMiller Mozambique (2015–2016).
Felipe Ambra
LinkedInExperience: Vice President Marketing - Mexico · AB InBev
Vice President Marketing - Mexico at AB InBev since March 2023, and Global VP Corona at AB InBev from 2018 to 2023, a role the profile says involved implementing marketing campaigns and initiatives for Corona, including expanding the brand into entertainment. Felipe Ambra was also Marketing Director - Central America and Caribbean at Ambev (2015–2018).
Jess McGeorge-Stevens
LinkedInExperience: Global Brands Marketing Director, Europe · AB InBev
Global Brands Marketing Director, Europe at AB InBev since September 2021, based in Leuven; the profile headline reads Premium Global Brands Marketing Director, Europe. Jess McGeorge-Stevens was also Corona Marketing Director, Europe Zone (2019–2021) and Revenue Management Director, Europe Zone (2019) at AB InBev.
Juliana Pego
LinkedInExperience: Global Marketing Director - Michelob Ultra · AB InBev
Global Marketing Director - Michelob Ultra at AB InBev since October 2022, based in New York in the Marketing department at director level. Juliana Pego was also Global Marketing Director - Budweiser (2022) and Non Alcoholic Beverages Global Marketing Director (2020–2022) at AB InBev.
Kristina Punwani Zackler
LinkedInExperience: Head of Marketing, Budweiser USA · AB InBev
Head of Marketing, Budweiser USA at AB InBev since October 2021, leading marketing plans for Budweiser and Budweiser Zero, including brand positioning, creative strategy and media planning, per the profile. Kristina Punwani Zackler was also Senior Marketing Director, US Hard Seltzer Brands (2019–2020) and Marketing Director, Global Michelob Ultra (2017–2018) at AB InBev.
Soledad Azarloza
LinkedInExperience: Premium Brands Marketing Director (Corona, Stella Artois, Michelob Ultra, Andes Origen, Patagonia) · AB InBev
Premium Brands Marketing Director (Corona, Stella Artois, Michelob Ultra, Andes Origen, Patagonia) at AB InBev since January 2026, and Global Brands Marketing Director (Corona, Stella Artois, Budweiser, Michelob & Goose Island) at AB InBev from 2023 to 2025. Soledad Azarloza was also Chandon Marketing Director at Moët Hennessy (2021–2023).
Choose the right perspective
Match the person's brand and market to your question, since a global brand director, a media lead and a country or regional marketing head make different decisions. Check each person's dates and current role before relying on them for how AB InBev markets today.
Questions to take into the conversation
- 01How does AB InBev split brand decisions between global brand teams and country marketing teams?
- 02How does AB InBev decide how much media and sponsorship investment a brand gets in a given market?
- 03Which measures do AB InBev marketing leaders use to judge whether a campaign has built the brand?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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