Electronics manufacturing
10 Apple marketing leaders
These ten Apple marketing leaders include vice presidents of worldwide product marketing, marketing communications and retail marketing, and senior directors and heads of marketing for iPhone, international markets, the App Store and Apple TV. A reader can learn how Apple marketing leaders build and run their teams.
Professionals to explore
01—10Alberto Escobedo
LinkedInExperience: Sr. Director, International Marketing · Apple
Sr. Director, International Marketing at Apple since 2022, where the profile says he leads Apple's marketing strategy across Latin America, Canada and US Hispanic markets. Former Director Marketing Communications (2016–2022) and Head Of Marketing Communications (2011–2016) at Apple, and Brand Messaging Director at Sony Electronics (2007–2010).
Anush Venkatesan
LinkedInExperience: Senior Director, iPhone Product Marketing and Partner Product Marketing · Apple
Senior Director, iPhone Product Marketing and Partner Product Marketing at Apple since 2026. Former Senior Director, Partner Product Marketing and AppleCare Product Marketing (2019–2026) and US, Canada, India Carrier Partner Marketing, WW Product Marketing (2014–2019) at Apple.
Bob Borchers
LinkedInExperience: VP Worldwide Product Marketing · Apple
VP Worldwide Product Marketing at Apple since 2019, where the profile says he leads worldwide product marketing teams for hardware lines including iPhone, Mac, iPad, AirPods and Apple Watch, plus software platforms. Former VP Marketing - Platforms & Ecosystems at Google (2017–2019) and Sr. Director - iPhone at Apple (2005–2009).
Brian Croll
LinkedInExperience: Retired Vice President, Worldwide Product Marketing for iOS, macOS and System Services · Apple
Former Vice President, Worldwide Product Marketing for iOS, macOS and System Services at Apple (2001–2019), listed as Retired Vice President and tagged as Marketing department, President/Vice President level. Former Vice President Marketing at Eazel (2000–2001) and Senior Director Product Marketing, Solaris Operating System at Sun Microsystems (1986–2000).
Eden Sears
LinkedInExperience: Vice President, Marketing Communications · Apple
Vice President, Marketing Communications at Apple since 2021. Former Apple roles include Global Senior Director, Marketing Communications (2017–2021), Global Director, Marketing Communications (2013–2017) and Senior Producer iPhone & iPod, Marketing Communications (2006–2013), and former Director, Brand Management at Gap Inc. (1998–2006).
Jared Gosler
LinkedInExperience: Senior Director, Worldwide Marketing Communications · Apple
Senior Director, Worldwide Marketing Communications at Apple since 2008, tagged in the profile as Marketing department, Senior level. Former Brand Director at Anomaly (2004–2007), VP, Account Director at Leo Burnett (2003–2004) and Account Director at Wieden + Kennedy (1994–2003).
Shannon Willett
LinkedInExperience: Global Head of Marketing - Apple TV · Apple
Global Head of Marketing - Apple TV at Apple since 2025. Former Chief Marketing Officer at Peacock (2022–2025), and former Vice President Global Marketing Strategy & Operations (2020–2022) and Vice President of Marketing (2018–2020) at Netflix. Board Member at The Global Entertainment Marketing Academy of Arts & Sciences since 2021.
Steve McGuigan
LinkedInExperience: Head of WW Marketing, App Store & Apple Arcade · Apple
Head of WW Marketing, App Store & Apple Arcade at Apple since 2021, where the profile says he leads the team driving worldwide marketing strategy for the App Store and Apple Arcade. Former Head of WW Marketing, App Store at Apple (2010–2021) and VP GM, Subscription Services at Handmark (2003–2010).
Susan Prescott
LinkedInExperience: Vice President, Worldwide Developer Relations and Enteprise & Education Markets · Apple
Vice President, Worldwide Developer Relations and Enteprise & Education Markets at Apple since 2021. Former VP of Enterprise & Education Product Marketing (2010–2021), VP of Apple Apps Product Marketing (2011–2020) and VP of Business Markets (2003–2010) at Apple.
Tracey Hannelly
LinkedInExperience: Vice President, Apple Retail Engagement, Marketing and Merchandising · Apple
Vice President, Apple Retail Engagement, Marketing and Merchandising at Apple since 2020. Former Apple roles include Senior Director, International - Services (Content Services) (2018–2020), Director, Emerging Markets - Services (Content Services) (2015–2018) and Director, Marketing, International - Services (Content Services) (2013–2015).
Choose the right perspective
Match the person to the kind of marketing behind your question: a product marketing vice president, a marketing communications leader and a retail marketing vice president each see different problems. Services and regional leaders are a better fit for questions about marketing apps, streaming or launching in specific countries.
Questions to take into the conversation
- 01How does a hardware company coordinate product marketing and advertising around a launch?
- 02How do product marketing teams work with carrier and retail partners?
- 03How does a marketing team promote subscription services alongside devices?
Reaching Apple marketing leaders
How can I contact one of these Apple marketing leaders?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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