Electronics manufacturing
10 new product introduction experts
These ten professionals have held new product introduction (NPI) roles at product companies, with titles from NPI engineer to NPI director. A reader can learn how they move new products from development into volume manufacturing.
Professionals to explore
01—10Amir Hamzah
LinkedInExperience: New Product Introduction Senior Manager, Leaded and BGA Management · NXP Semiconductors
New Product Introduction Senior Manager, Leaded and BGA Management at NXP Semiconductors since 2025, and Assembly Equipment Engineering Senior Manager, RF Management at NXP Semiconductors (2021–2025). The profile also describes a Texas Instruments role as New Product & Package Development Engineer for Quad Flat Non Leads (QFN) Package Qualification (2007–2008).
István Simon
LinkedInExperience: AME NPI Project Leader · Resideo
AME NPI Project Leader at Resideo since 2022, a role the profile describes as responsible for NPI related activities in a 5 phase NPI process, leading projects in different product segments, creating project time plans and leading international project teams. The profile also lists Process Engineer, NPI Engineer at Flex (2014–2022).
John Song
LinkedInExperience: New Product Introduction Director · The Coca-Cola Company
Former New Product Introduction Director (2023–2024) and New Product Introduction Manager (2020–2022) at The Coca-Cola Company, and Sr Manager, Manufacturing Engineering at Siemens Healthineers since 2026. The profile describes living and working in Mexico, China, Korea and the U.S. and collaborating with international suppliers and partners, and lists Senior Manufacturing Engineer at The Coca-Cola Company (2015–2020).
John Springer
LinkedInExperience: Senior Manager, Hardware NPI & Manufacturing Operations · ZaiNar
Former Senior Manager, Hardware NPI & Manufacturing Operations at ZaiNar (2024–2025), and Director, Hardware Engineering & Deployment Operations at ZaiNar since 2025. The profile describes leading cross-functional engineering and operations teams to bring physical products to market across consumer electronics, industrial products, defense and aerospace, and lists Senior Manager, Hardware Operations & Technical Program Management at eero (2018–2020).
Katy Nazarenko
LinkedInExperience: New Product Introduction Manager · Kulicke & Soffa
New Product Introduction Manager at Kulicke & Soffa since 2009, and NPI & Engineering Program Manager at Kulicke & Soffa since 2014. The profile cites a track record of technology and manufacturing line building and transfer, delivering complex engineering programs and launching advanced semiconductor products from concept to high-volume manufacturing, and lists Manufacturing Manager at Kulicke & Soffa (2009–2014).
Kelvin Liang
LinkedInExperience: New Product Introduction Engineer · Kingston Technology
New Product Introduction Engineer at Kingston Technology since 2021, where the profile lists bringing an enterprise data center product (SSD) from NPI to mass production and familiarity with consumer electronics and enterprise memory module products. The profile also lists Advance Manufacturing Engineer at 鴻海精密工業股份有限公司 (2018–2021) and Industrial Engineer at AUO (2017–2018).
Moises Vasquez
LinkedInExperience: New Product Introduction an Product Engineering Manager · Johnson Controls
New Product Introduction an Product Engineering Manager at Johnson Controls since 2022, a role the profile describes as Engineering / New Product Introduction (NPI) Manager since October 2022, responsible for New Product Launches. The profile also lists System Engineer at Raytheon Aerospace (1997–2001).
Nurulaza Azhar
LinkedInExperience: New Product Introduction (NPI) Program Manager · Intel
Former New Product Introduction (NPI) Program Manager at Intel (2010–2021) and Senior NPI Technical Program and Supply Chain Manager at Intel (2022–2025), and Technical Project Manager - Product Dev. at Molex since 2026. The profile describes leading end to end product introductions and driving complex programs from concept to high volume manufacturing (HVM) to end of life (EOL).
Rohit Bhapkar
LinkedInExperience: New Product Introduction Advanced Manufacturing Engineering Manager · Amazon Lab126
New Product Introduction Advanced Manufacturing Engineering Manager at Amazon Lab126 since 2024, and Head of NPI Engineering and Manufacturing at StimScience (2022–2024). The profile also lists Sr. Manufacturing Technical Manager ( New Product Introduction Advanced MFG. Engineering) at Amazon Lab126 (2020–2022) and describes Amazon Lab126 as a Computers and Electronics Manufacturing company.
Soo San Bong
LinkedInExperience: NPI Senior Operation Prog Manager · ams OSRAM
Former NPI Senior Operation Prog Manager at ams OSRAM (2018–2024). The profile describes more than two decades of experience in New Product Introduction (NPI) and a team mission of pioneering first-to-market products, and also lists New Product Integrator Program manager at Intel (2004–2010) and Technical Program Manager at Amkor Technology, Inc. (2017–2018).
Choose the right perspective
Match the person's product type to yours, since semiconductor packages, consumer devices and industrial equipment go through different builds and qualification steps. For hands-on questions about pilot builds and yield, favor someone in an engineer or project leader role, and for questions about running an NPI program or team, favor someone who managed NPI across products.
Questions to take into the conversation
- 01What gates do you use between prototype, pilot build and mass production, and what must be true to pass each one?
- 02How do you work with design engineering early so a new product is ready for manufacturing?
- 03What are the most common causes of a slipped production ramp, and how do you catch them early?
Reaching new product introduction experts
How can I contact one of these new product introduction experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including NXP Semiconductors, Resideo and The Coca-Cola Company, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach new product introduction experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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