10 Ashley Furniture marketing leaders
Erika Sparrow, Vice President of Marketing at Ashley Furniture Industries, leads this set of Ashley Furniture marketing leaders, whose titles today cover promotional strategy, marketing enablement, CRM, brand, marketing operations and growth. A reader can learn how marketing leaders work at Ashley Furniture from people who have held the role.
Professionals to explore
Alissa Jones
LinkedInExperience: VP of Marketing, Promotional Strategy & Performance · Ashley Global Retail
Alissa Jones has been VP of Marketing, Promotional Strategy & Performance at Ashley Global Retail since February 2025 and was Sr Director of Marketing there from December 2024, based in Springfield, Missouri. At Dufresne Spencer Group, LLC dba Ashley, Alissa Jones was Sr. Director of Marketing (2023 to 2024), Director of Marketing (2020 to 2023) and Senior Marketing Manager (2017 to 2020).
Carla Sexton
LinkedInExperience: Senior Director, Brand Storytelling & Integrated Marketing · Ashley Global Retail
Carla Sexton has been Senior Director, Brand Storytelling & Integrated Marketing at Ashley Global Retail since January 2025 and was Senior Director, Media Planning & Strategy there in 2024, based in New York. At UM Worldwide, Carla Sexton was Vice President, Planning (2022 to 2024), Partner, Portfolio Management (2019 to 2022) and Senior Partnerships Manager (2017 to 2019).
Erika Sparrow
LinkedInExperience: Vice President of Marketing · Ashley Furniture Industries
Erika Sparrow has been Vice President of Marketing at Ashley Furniture Industries since November 2020, based in Tampa, Florida, and the profile says Erika Sparrow leads the marketing strategy and execution across retail partners. Erika Sparrow was Vice President of Sales at Imagine Advertising (2010 to 2020) and at Knorr Marketing (2008 to 2010).
Heather Grimstead
LinkedInExperience: VP, CRM · Ashley Digital
Heather Grimstead has been VP, CRM at Ashley Digital since July 2026 and was Senior Director, CRM there from March 2026, based in the Washington DC-Baltimore Area. Heather Grimstead was Senior Director, CRM at Resident (2023 to 2026), Director, Lifecycle Marketing at Caribou Financial, Inc. (2022 to 2023) and Director, Customer Lifecycle Marketing at OpenText (2021 to 2022).
Jenn Ulacco
LinkedInExperience: Marketing Director · Ashley Global Retail
Jenn Ulacco has been Marketing Director at Ashley Global Retail since August 2025 and was Senior Marketing Manager there from 2024 to 2025, based in Tampa, Florida. Jenn Ulacco was a Partner at Bridgeport Hobby (2020 to 2024) and held the titles Director (2021 to 2022) and Supervisor (2020 to 2021) at VML.
John von Stein
LinkedInExperience: Director of Product Marketing · Ashley Digital
John von Stein has been Director of Product Marketing at Ashley Digital since June 2024, based in the Denver Metropolitan Area. John von Stein was Associate Director, Standalone Accessories (2021 to 2024) and Head of Product Marketing, Visible (2018 to 2021) at Verizon, and Director of Consumer Marketing at Webroot (2017 to 2018).
Mary Ciccarelli
LinkedInExperience: VP, Brand Integration · Ashley Digital
Mary Ciccarelli has been VP, Brand Integration at Ashley Digital since July 2026, based in Natick, Massachusetts, and has held the title VP, Creative Services & Operations (Ashley Global Retail) at Resident since January 2025. Mary Ciccarelli was Creative Strategy & Operations Director (2023 to 2024) and Creative Director (2021 to 2023) at Wayfair.
Megan Silvey
LinkedInExperience: Director of Marketing Operations · Ashley Digital
Megan Silvey has been Director of Marketing Operations at Ashley Digital since May 2026 and held the same title at Resident from 2024 to 2026, based in Denver, Colorado. Megan Silvey was Director of Marketing (2021 to 2024) and Head of Acquisition Marketing (2021) at ASICS Apps, and Manager, Growth Marketing at ASICS Digital (2019 to 2021).
Rodrigo Paiva
LinkedInExperience: Vice President of Marketing Enablement · Ashley Furniture Industries
Rodrigo Paiva has been Vice President of Marketing Enablement at Ashley Furniture Industries since January 2025, based in the Greater Tampa Bay Area. At Ashley Furniture Industries, Rodrigo Paiva was also Vice President of International Marketing & Advertisement (2023 to 2025), Director of International Marketing Advertisement & Ecommerce B2B & B2C (2019 to 2023) and Director of Conversion Rate & Optimization (2017 to 2019).
Sam Wilson
LinkedInExperience: Director of Growth · Ashley Digital
Sam Wilson has been Director of Growth at Ashley Digital since May 2026 and held the same title at Resident from 2023 to 2026, based in Skipton, England. At Silver Cross Ltd, Sam Wilson was Head of Digital Product & E-Commerce Operations (2022 to 2023), Head of Digital & E-Commerce (2020 to 2023) and E-Commerce Manager (2018 to 2020).
Choose the right perspective
Match the person's area, such as brand and creative, promotions and performance, CRM, marketing operations or product marketing, to the decision you face. Check when each person's current role started and where they worked before it to judge how their view applies to your question.
Questions to take into the conversation
- 01What did you change first when you took on your marketing role at Ashley, and why?
- 02How do you split budget and attention between brand building and promotional performance marketing?
- 03What has your own work taught you about connecting online marketing to in-store visits?
Reaching Ashley Furniture marketing leaders
How can I contact one of these Ashley Furniture marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 3 companies: Ashley Global Retail, Ashley Furniture Industries and Ashley Digital, based on profile data retrieved on October 25, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Ashley Furniture marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Ashley Furniture marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.