10 Bath & Body Works regional operations leaders
Group Vice President, North America Stores and Selling and Regional Director, Great Plains & Northwest are among the current titles held by these Bath & Body Works regional operations leaders. A reader can learn how regional operations leaders run their areas at Bath & Body Works from people who have held the role.
Professionals to explore
Amy Higgins
LinkedInExperience: Regional Director · Bath & Body Works
Amy Higgins has been Regional Director at Bath & Body Works since May 2018, based in the Greater Chicago Area. Amy Higgins was Regional Vice President Stores at Burlington Stores, Inc. from 2014 to 2018, VP Regional Store Director at The Bon-Ton Stores, Inc. from 2004 to 2014 and VP District Manager at Kohl's from 1999 to 2004.
Chelsea Norman
LinkedInExperience: Regional Director · Bath & Body Works
Chelsea Norman has been Regional Director at Bath & Body Works since June 2021, based in Houston, Texas. Chelsea Norman was Regional Director at Five Below from 2020 to 2021, District Manager at Five Below from 2014 to 2020 and District Manager at DSW Shoes from 2009 to 2014.
Joan Cedrone
LinkedInExperience: Regional Director · Bath & Body Works
Joan Cedrone has been Regional Director at Bath & Body Works since November 2019, based in Greater Boston. Joan Cedrone was Vice President of Stores at Perry Ellis International from 2015 to 2019, Regional Vice President, East at Cache from 2012 to 2015 and Regional Director at Talbots from 1999 to 2011.
Kelly Roupe
LinkedInExperience: Regional Director, Great Plains & Northwest · Bath & Body Works
Kelly Roupe has been Regional Director, Great Plains & Northwest at Bath & Body Works since April 2024, based in Minneapolis. Kelly Roupe was Regional Director at Starbucks from 2022 to 2024, Manager, Operations Continuous Improvement there from 2021 to 2022 and District Manager there from 2019 to 2021.
Lori Webb
LinkedInExperience: Vice President- Western US Stores · Bath & Body Works
Lori Webb is a former Vice President- Western US Stores at Bath & Body Works, a role held from 2018 to 2022 that Lori Webb's profile says oversaw 560 stores across the Western United States. Lori Webb was also Associate Vice President there from 2013 to 2018 and Regional Director from 2007 to 2013, and has been Vice President Stores-West at Sally Beauty Holdings, Inc. since May 2022.
Marianne Conzelman
LinkedInExperience: Regional Director · Bath & Body Works
Marianne Conzelman has been Regional Director at Bath & Body Works since March 2020, based in the Dallas-Fort Worth area. Marianne Conzelman held the titles Market Leader there from 2017 to 2020 and District Manager from 2013 to 2020, and was District Manager at LOFT from 2012 to 2013 and at David's Bridal from 2010 to 2012.
Rachel Page
LinkedInExperience: Vice President - East · Bath & Body Works
Rachel Page is a former Vice President - East at Bath & Body Works, a role held from August 2024 to June 2025, and was Vice President - West there from 2023 to 2025 and Associate Vice President : West from 2022 to 2023. Rachel Page has been Group Vice President, Stores at Bath & Body Works since June 2025 and Group Vice President, North America Stores and Selling there since August 2026, based in the Columbus, Ohio area.
Roodi Hancock
LinkedInExperience: Regional Director · Bath & Body Works
Roodi Hancock is a former Regional Director at Bath & Body Works, a role held from February 2013 to February 2019, and was District Manager there from 1998 to 2013. Roodi Hancock's profile headline reads Former Regional Director at Bath & Body Works, and no current role is shown in the work history.
Stacy Brooking
LinkedInExperience: Regional Director · Bath & Body Works
Stacy Brooking has been Regional Director at Bath & Body Works since February 2023, based in Fairfax, Virginia. Stacy Brooking held the titles Floating Regional Director there from 2022 to 2023, Acting Regional Director from 2021 to 2022, Acting Senior District Manager in 2021 and District Sales Manager from 2006 to 2021.
Wendy Woodward
LinkedInExperience: Regional Director · Bath & Body Works
Wendy Woodward has been Regional Director at Bath & Body Works since March 2020, based in the Columbus, Ohio area. Wendy Woodward held the titles Regional Manager there from 2019 to 2020, Market Leader from 2016 to 2019, District Manager from 2005 to 2016 and Store Manager from 2002 to 2005.
Choose the right perspective
Match the person's role, such as a regional director over a group of districts or a vice president over a larger part of the store fleet, to the decision you face. Check when each person's role started or ended to judge how recent their view of the work is.
Questions to take into the conversation
- 01Which decisions took up most of your time while leading a region?
- 02How did you set priorities across the districts and stores you oversaw?
- 03What made a change rolled out across your region go smoothly or stall?
Reaching Bath & Body Works regional operations leaders
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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