Retail
10 Best Buy regional operations leaders
Territory officer, territory director and associate vice president are among the roles held by these ten Best Buy regional operations leaders, who run or have run regions, districts or markets for Best Buy. A reader can learn how regional operations leaders run their areas at Best Buy from people who have held the role.
Professionals to explore
01—10Brandy Barney
LinkedInExperience: Territory Operations & Services Director · Best Buy
Brandy Barney was Territory Operations & Services Director at Best Buy from 2020 to 2021 and has been Associate Vice President there since March 2023, in Charlotte, North Carolina according to the highlight. At Best Buy they were also District Manager (2021–2023), Home Sales Senior Manager (2013–2020) and Strategic Senior Account Manager (2011–2013).
Bryan Potter
LinkedInExperience: Market Sr. Director · Best Buy
Bryan Potter was Market Sr. Director at Best Buy from 2014 to 2023 and has been Associate Vice President there since March 2023. At Best Buy they also held Sr. Director Field Implementation and Change Management (2011–2014) and Sr. Director, Retail Business Operations roles for Peoples Republic of China (2009–2011) and the United Kingdom (2011).
Frank Beck
LinkedInExperience: Market Director · Best Buy
Frank Beck has been Market Director at Best Buy since April 2023, a role the profile describes as overseeing one of Best Buy's largest and most high-performing markets, with stores that include some of the company's busiest, largest-format locations. At Best Buy they were also District Manager (2012–2023), District Sales Manager (2010–2012) and General Manager (2002–2010).
Jeff McElroy
LinkedInExperience: Associate Vice President · Best Buy
Jeff McElroy has been Associate Vice President at Best Buy since June 2026, and the highlight says they support Alabama, Louisiana and Mississippi from New Orleans. The listing also shows current Best Buy rows as Altitude Director (since 2025), Marketplace Director (since 2023), Omnichannel Director (since 2022) and General Manager (since 2016).
Joseph D'Amato
LinkedInExperience: Market Senior Director · Best Buy
Joseph D'Amato has held Market Senior Director at Best Buy since April 2014, along with current rows there as Assoc. Vice President (since 2023) and Territory Sales Director (since 2012). At Best Buy they were also National Sales & Services Sr. Director (Interim) (2011–2012) and District Manager (2005–2010).
Matt Bater
LinkedInExperience: Best Buy Market Sr. Director · Best Buy
Matt Bater has been Best Buy Market Sr. Director since June 2014, a role the profile headline places in Tampa/Orlando; the highlight describes managing sales and day-to-day operations for the entire market, including 3400 team members and 32 stores with annualized revenue exceeding $1 billion. At Best Buy they were also District Manager (2005–2014) and District Sales Manager (2003–2005).
Rob Serger
LinkedInExperience: Vice President, Territory Officer · Best Buy
Rob Serger has been Vice President, Territory Officer at Best Buy since February 2025, alongside a Vice President of Workforce row there since 2021. Their highlight says that as Territory Vice President (2018–2021) they directed the omnichannel retail strategy, overseeing $11B in annual revenue and managing 25,000 employees. They were also Market Senior Director at Best Buy (2000–2018).
Rudy Hernandez
LinkedInExperience: Territory Omnichannel Officer, Southeast U.S. · Best Buy
Rudy Hernandez was Territory Omnichannel Officer, Southeast U.S. at Best Buy from 2022 to 2024, based in Nashville, Tennessee according to the highlight. At Best Buy they also held Vice President, Workforce Strategy and Continuous Improvement (2020–2022) and Vice President, U.S. Retail Strategy & Optimization (2019–2020), and they have been Senior Vice President - Stores at B.N Sports since 2024.
Terry Wilkerson
LinkedInExperience: Territory Home Director · Best Buy
Terry Wilkerson was Territory Home Director at Best Buy from 2017 to 2021 and Associate Vice President there from 2021 to 2026; the highlight says the Associate Vice President role was accountable for end-to-end omnichannel operations across 8 micro markets and 26 Best Buy locations. They have been Regional Sales Director at DICK'S Sporting Goods since August 2026.
Vincent Lagana
LinkedInExperience: Territory Director · Best Buy
Vincent Lagana has been Territory Director at Best Buy since June 2015, a role the highlight places in the US Northeast. At Best Buy they were also District manager (2007–2015) and GM District Support (1999–2007), and the listing also shows a Police Officer row at New York City Police Department (1984–1991).
Choose the right perspective
Match the person's title and the years they held a field role to your question, and check whether that role is current before asking how the work is done today. Ask each person about the size and makeup of the area they ran, since that shapes the experience they can speak to.
Questions to take into the conversation
- 01What did you focus on in your first months leading a territory or market, and why?
- 02How did you decide where to spend your own time across the stores you were responsible for?
- 03What did you learn in district or store roles that shaped how you led a larger area?
Reaching Best Buy regional operations leaders
How can I contact one of these Best Buy regional operations leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Best Buy, based on profile data retrieved on October 17, 2026. Being listed here doesn't mean someone has agreed to take calls.
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Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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