Go-to-market
10 brand consultants
These ten brand consultants work independently or through their own consultancies, advising companies on their brands. A reader can learn from them how outside brand work on positioning, architecture and messaging is scoped, run and carried into day-to-day marketing.
Professionals to explore
01—10Andreea Leonte
LinkedInExperience: Brand Consultant · Self-employed
Self-employed Brand Consultant since 2021, and former Head Of Brand at Asana Rebel (2019–2020) and Marketing Director at SmileBack (2017–2018). The profile describes using archetypal positioning and storytelling for long-term brand building, and branding and crisis consulting for Fortune 500 companies and global startups.
Jose Arango
LinkedInExperience: Strategic brand consultant · Independent
Independent strategic brand consultant since 2022, and former Creative Director at TWOBRANDING S.A.S (2016–2022) and Brand Strategy Advisor at Poblautos (2013–2015). The profile describes expertise in strategic design, corporate marketing and brand positioning, and developing and executing marketing strategies that enhance brand experience.
Laura Dougherty
LinkedInExperience: Brand Strategist · Independent Consultant
Brand Strategist working as an independent consultant since 2017, and former Group Director (2008–2013) and Brand Director (2000–2008) at LPK. The profile describes brand strategy consulting across consumer, service and B2B businesses, partnering with local, national and global companies to define insight-driven innovation strategies for business expansion.
Lisa Coulson
LinkedInExperience: Founder & Principal Consultant, Brand Strategy & Marketing · Independent Consultant.
Independent Founder & Principal Consultant, Brand Strategy & Marketing since 2021, and former Marketing Director - CMO Fintech Brands at NatWest (2018–2021) and Brand Development Marketing Manager - EMEA at Apple (2007–2010). The profile describes delivering brand and commercial transformation for organisations across the private, public and non-profit sectors.
Melissa Meerapfel
LinkedInExperience: Brand Architect Independent Strategy Consultant · Self-employed
Self-employed Brand Architect Independent Strategy Consultant since 2018, and former VP THE SELECTION at M. Meerapfel Söhne Belgium (2021–2026). The profile describes work at the intersection of brand architecture, strategy, storytelling and commercial growth, helping founders, family-owned businesses and premium brands turn vision and heritage into clear, scalable brand platforms.
Natalia Gallucci
LinkedInExperience: Independent Brand Consultant · Freelance
Freelance Independent Brand Consultant since 2020, and former Senior Brand Strategist at CBA Design (2019–2020), Research Director - Brand Guidance at Insights (2017–2019) and Brand Strategy manager at Agência anacouto (2013–2016). The profile describes work in brand development, marketing strategy and design methodologies aimed at building strong brands.
Sara Kelly
LinkedInExperience: Strategic Brand Consultant · Sara Kelly Brand Consulting
Strategic Brand Consultant at Sara Kelly Brand Consulting since 2015, and former Client Services Director at Boldinc (2022–2023). The profile describes helping purpose-led businesses build strategic brands with clarity and commercial focus, partnering with founders and leadership teams at every stage of brand growth.
Shikma Sharon
LinkedInExperience: Freelance Brand Strategy Consultant · Shikma Sharon Consulting
Freelance Brand Strategy Consultant at Shikma Sharon Consulting since 2026, and former Senior Lead, Global Brand & Creative Strategy at N26 (2022–2026) and Global Brand Manager, Global Brand and Comms at Mast-Jägermeister SE (2017–2019). The profile describes building brand systems for companies operating at scale, shaping positioning, brand architecture, messaging frameworks and strategic campaigns across global markets.
Stacy Bick
LinkedInExperience: Strategic Advisor Brand & Business Strategy · Independent
Independent Strategic Advisor Brand & Business Strategy since 2025, and former Chief Strategy Officer at Vidl Work (2022–2025) and Vice President, Director of Brand Management at The Storyhaus Agency (2010–2022). The profile describes a boutique brand advisory practice serving B2B and B2C founders, partnering with leadership teams on brand positioning, messaging frameworks and value propositions.
Yolanda Dasselaar
LinkedInExperience: Brand Strategy Consultant · Independent
Independent Brand Strategy Consultant since 2018 and Strategic Advisor at Tulipe Management Consulting since 2021. Former Managing Partner at The And Game (2019–2021), and former Senior Brand Manager (2016–2018) and Interim Marketing Director (2017–2018) at The Coca-Cola Company.
Choose the right perspective
Match the consultant's past in-house or agency roles to your category and stage, since brand work for a consumer product differs from brand work for a B2B service. Ask for examples of projects similar to yours and how the consultant judged whether the new brand was working.
Questions to take into the conversation
- 01How do you decide whether a business needs a repositioning, a new brand architecture or just clearer messaging?
- 02What research do you run with customers and internal teams before recommending a brand strategy?
- 03How do you make sure a new brand platform is adopted by marketing, sales and product teams after the project ends?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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