10 brand consultants
Independent brand consultants based in Berlin, the UK, Toronto, São Paulo, Colombia and two US cities make up the group; four held in-house brand or marketing roles at N26, Zalando, NatWest, Apple, Asana Rebel or The Coca-Cola Company. Others list creative director, brand director and account roles at firms such as LPK, The Storyhaus Agency and CBA Design. Companies weighing a repositioning, new brand architecture or a messaging rewrite can talk to someone who does that work.
Professionals to explore
Andreea Leonte
LinkedInExperience: Brand Consultant · Self-employed
Archetypal positioning, storytelling and over 16,000 hours of branding and crisis consulting are what Andreea Leonte, based in Berlin, describes from work as a self-employed Brand Consultant since 2021. Andreea was Head Of Brand at Asana Rebel (2019-2020) and Marketing Director at SmileBack (2017-2018). Questions on archetype-based positioning and on brand work during a crisis suit Andreea.
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Jose Arango
LinkedInExperience: Strategic brand consultant · Independent
Jose Arango, based in Colombia, has been a Strategic brand consultant since 2022 and was Creative Director at TWOBRANDING S.A.S (2016-2022). Jose was also Brand Strategy Advisor at Poblautos (2013-2015) and cites over 15 years in strategic design, corporate marketing and brand positioning. Jose suits questions on joining brand strategy with design and brand experience.
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Laura Dougherty
LinkedInExperience: Brand Strategist · Independent Consultant
An independent Brand Strategist since 2017, Laura Dougherty spent 2000 to 2015 at LPK as Brand Director, Group Director and Digital Group Director, then was Client Partner, Consumer at Kaleidoscope Innovation (2016-2017). Laura describes 20 years across consumer, service and B2B businesses, defining innovation strategies for business expansion. Laura suits questions on linking brand strategy to new product ideas.
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Lisa Coulson
LinkedInExperience: Founder & Principal Consultant, Brand Strategy & Marketing · Independent Consultant.
Fintech and mobile both show up in Lisa Coulson's corporate titles: Marketing Director - CMO Fintech Brands at NatWest (2018-2021) and Director Head Of Marketing - Mobile at Virgin Media (2017-2018), plus Brand Development Marketing Manager - EMEA at Apple (2007-2010). Since 2021 Lisa has been Founder & Principal Consultant, Brand Strategy & Marketing as an independent consultant, working across private, public and non-profit organisations, and fits questions on marketing for fintech brands and mobile services.
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Melissa Meerapfel
LinkedInExperience: Brand Architect Independent Strategy Consultant · Self-employed
Based in the UK, Melissa Meerapfel has been a Brand Architect Independent Strategy Consultant since 2018 and was VP THE SELECTION at M. Meerapfel Söhne Belgium (2021-2026). The work Melissa describes is brand architecture and storytelling for founders, family-owned businesses and premium brands, including multi-brand portfolios, so questions on organizing several brands under one company are a good fit.
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Natalia Gallucci
LinkedInExperience: Independent Brand Consultant · Freelance
Natalia Gallucci has been an Independent Brand Consultant since 2020, after Senior Brand Strategist at CBA Design (2019-2020). Natalia was Research Director - Brand Guidance at Insights (2017-2019) and Brand Strategy manager at Agência anacouto (2013-2016), and describes combining brand development with design methodologies. With research and strategy roles behind the consulting work, Natalia is the one to ask about brand research before a repositioning.
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Sara Kelly
LinkedInExperience: Strategic Brand Consultant · Sara Kelly Brand Consulting
Sara Kelly has been Strategic Brand Consultant at Sara Kelly Brand Consulting since 2015, partnering with founders and leadership teams of purpose-led businesses, and has done freelance client services for Marks since 2025. Sara was Client Services Director at Boldinc (2022-2023) and Account Director at LONO Creative (2012-2014) and This Way Up (2014). Ask Sara about brand strategy for purpose-led companies.
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Shikma Sharon
LinkedInExperience: Freelance Brand Strategy Consultant · Shikma Sharon Consulting
Positioning, brand architecture and messaging frameworks for brands at scale are the work Shikma Sharon describes as Freelance Brand Strategy Consultant at Shikma Sharon Consulting since July 2026. Shikma was Senior Lead, Global Brand & Creative Strategy at N26 (2022-2026) and held brand roles at Zalando (2019-2020) and Mast-Jägermeister SE (2017-2019), which makes Shikma a fit for questions on brand systems for companies operating across many markets.
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Stacy Bick
LinkedInExperience: Strategic Advisor Brand & Business Strategy · Independent
Brand positioning, messaging frameworks and value propositions are what Stacy Bick works on with leadership teams of B2B and B2C companies as Strategic Advisor Brand & Business Strategy at an independent practice since 2025. Stacy was Chief Strategy Officer at Vidl Work (2022-2025) and Vice President, Director of Brand Management at The Storyhaus Agency (2010-2022). Ask Stacy about writing value propositions with a leadership team.
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Yolanda Dasselaar
LinkedInExperience: Brand Strategy Consultant · Independent
Since 2018, Yolanda Dasselaar has been an independent Brand Strategy Consultant, and since 2021 also a Strategic Advisor at Tulipe Management Consulting. Yolanda was Managing Partner at The And Game (2019-2021) and held Senior Brand Manager (2016-2018) and Interim Marketing Director (2017-2018) roles at The Coca-Cola Company. Yolanda suits questions on bringing brand management habits from The Coca-Cola Company to consulting clients.
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Choose the right perspective
If you want someone who has sat on the client side, Shikma Sharon, Lisa Coulson, Yolanda Dasselaar and Andreea Leonte held in-house brand or marketing roles. Stacy Bick, Laura Dougherty, Natalia Gallucci, Jose Arango and Sara Kelly bring strategy and client roles at firms such as The Storyhaus Agency, LPK, CBA Design, TWOBRANDING and Boldinc; Melissa Meerapfel and Shikma Sharon describe brand architecture work, and Natalia Gallucci brand research.
Questions to take into the conversation
- 01How do you decide whether a company with several product lines needs one master brand or a house of brands?
- 02What do you ask customers and the sales team before writing a positioning statement, and how many interviews are enough?
- 03How do you get a messaging framework used by sales and product teams after your engagement ends?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.