Media and publishing
10 brand licensing experts
These ten licensing leaders have held licensing roles at entertainment, toy and consumer brand companies. A reader can learn how they build and manage licensing programs.
Professionals to explore
01—10Andrew Carley
LinkedInExperience: Director of Global Licensing · BBC Studios
Director of Global Licensing at BBC Studios since 2021 and former EVP Global Licensing Family and Brands at Entertainment One (2007–2019). The profile cites 25 years in licensing covering retail buying, agent and licensor, and global experience managing licensing programmes across brands including Star Wars, Peppa Pig and Bluey.
Jamie Kampel
LinkedInExperience: EVP, Consumer Products Licensing · Sony Pictures Entertainment
EVP, Consumer Products Licensing at Sony Pictures Entertainment since 2026. Former Head of Consumer Products Licensing at Amazon MGM Studios (2018–2026) and Vice President of Licensing at Legendary Entertainment (2014–2018). Former Director at Disney Experiences (2012–2014) and Director at Marvel Entertainment (2004–2012).
Janet Krug
LinkedInExperience: Sr Director, Licensing · Feld Entertainment
Sr Director, Licensing at Feld Entertainment since 2022 and former Director, Licensing there (2021–2022). Former Director, U.S. Publishing (2010–2020) and Director, Retail Development (2013–2019) at Nickelodeon. The profile cites expertise in brand awareness, retail sales and marketing of licensed consumer products, with work across major retail accounts.
Jennifer Vandermeer
LinkedInExperience: Director of Licensing · the LEGO Group
Director of Licensing at the LEGO Group since 2023 and former Director of Strategy and Transformation there (2022–2023). Former Director Franchise Development & Marketing - Marvel at The Walt Disney Company (2016–2022) and Director of Licensed Products Development and Marketing at Sphero (2015–2016).
Lisa Turley
LinkedInExperience: Director of Licensing & Merchandising · Prime Video & Amazon MGM Studios
Director of Licensing & Merchandising at Prime Video & Amazon MGM Studios since 2020. Former Director, Licensing (2018–2020), Senior Manager, Licensing (2016–2018) and Manager, Licensing (2015) at Legendary Entertainment. Former Associate Merchandiser - Global Product Strategy at The Walt Disney Company (2012–2014).
Marisa Marionakis
LinkedInExperience: Director, Global Consumer Products Licensing · Activision
Former Director, Global Consumer Products Licensing at Activision (2021–2022) and Director, Licensing - Publishing and Soft Lines at Cartoon Network (2017–2020). Vice President Consumer Products at Skydance since 2022. The profile cites brand development experience across kid and adult brands such as Adventure Time, Rick and Morty and Call of Duty.
Meredith Lawson Norrie
LinkedInExperience: Head of Global Licensing and Consumer Products Partnerships · Mattel, Inc.
Head of Global Licensing and Consumer Products Partnerships at Mattel, Inc. since 2023 and former Head of North America Consumer Products Licensing, Promotions, and Retail Development there (2022–2023). Former Director, Consumer Products Licensing, Marvel, 20th Century, and ESPN at The Walt Disney Company (2020–2022). Board Member at Licensing International since 2025.
Samantha Kadidal
LinkedInExperience: Vice President of Global Licensing · TORY BURCH
Former Vice President of Global Licensing at TORY BURCH (2012–2021) and Vice President of Product Strategy at Rifle Paper Co. (2021–2022). Licensing Executive at Franco Manufacturing Co., Inc. since 2024. The profile describes a business development and licensing executive who has built and managed global businesses in the fashion, fragrance, and home industries.
Scott Shillet
LinkedInExperience: Vice President, Global Licensing (Toys, Hardlines, Food, Gaming & Promotions) at Peanuts Worldwide · Peanuts Worldwide LLC
Vice President, Global Licensing at Peanuts Worldwide LLC since 2022, covering toys, hardlines, food, gaming and promotions. Former Vice President, Licensing (2021–2022) and Executive Director, Licensing (2019–2021) at Endemol Shine North America. The profile describes a consumer products executive with experience in category management, product development and franchise planning.
Susan Pierce
LinkedInExperience: Director U.S. Licensing - Hardlines · Warner Bros. Entertainment
Former Director U.S. Licensing - Hardlines (2008–2016) and Director International Licensing Operations (2005–2008) at Warner Bros. Entertainment. Executive Director at Sony Pictures Entertainment since 2016. The profile describes more than two decades of experience building brand-aligned licensing programs for entertainment franchises.
Choose the right perspective
Match the person's product categories to yours, since licensing toys, apparel, games and food involves different licensees and retail partners. Ask whether the person worked for the brand owner or on the licensee side, and how much of their work was deal-making versus product approvals and retail development.
Questions to take into the conversation
- 01How do you decide which licensees to sign for a brand, and in which product categories?
- 02What does a good product approval process look like, and how do you keep it from slowing licensees down?
- 03How do you set royalty rates and minimum guarantees for a new licensing deal?
Reaching brand licensing experts
How can I contact one of these brand licensing experts?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including BBC Studios, Sony Pictures Entertainment and Feld Entertainment, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach brand licensing experts?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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