Media and publishing
10 Instagram product leaders
These ten current and former Instagram product leaders have held product roles at Instagram, across areas such as Reels, recommendations, creators, shopping, subscriptions, business tools and core platforms. A reader can learn how product leaders work at Instagram from people who have held the role.
Professionals to explore
01—10Andy Palmer
LinkedInExperience: Director of Product Management · Instagram
Director of Product Management at Instagram since August 2020, a role the profile describes as supporting the Product Management function for Instagram Shopping. The profile also lists Vice President of Product Management: Member & Community Experience (2018–2020) and Vice President of Product Management: Member Products (2016–2018) at WeWork, and Director of Product Management, Engagement at eBay (2014–2016).
Angela Wise
LinkedInExperience: Senior Director of Product Management · Instagram
Senior Director of Product Management at Instagram since February 2023, a role the profile tags at director level in Product. The profile also lists Vice President of Product Management (2022) and Senior Director of Product Management (2019–2022) at Twitter, Product Lead at Waymo (2017–2019) and Head Of Product Management at Sprig: Eat Well (2014–2017).
Ankit Asthana
LinkedInExperience: Director of Product Management · Instagram
Director of Product Management at Instagram since February 2023, a role the profile describes as leading the product management team to enhance Instagram's core ML recommendation platform which supports Reels, Feed and other product surfaces. The profile also lists Director of Product Management at Facebook (2019–2023) and Director of Product Management at Microsoft (2017–2019).
Aria Dong
LinkedInExperience: Former Director of Product Management · Instagram
Former Director of Product Management at Instagram (2020–2025), a role the profile describes as leading Instagram's core consumer experiences and says included launching and growing Instagram Reels from 0 to 3 billion. The profile also lists Product Manager at Facebook (2017–2020) and Senior Software Engineer at Amazon (2008–2016).
Dan Lurie
LinkedInExperience: Senior Director of Product Management · Instagram
Senior Director of Product Management at Instagram since March 2025, a role the profile tags at director level in Product. The profile also lists VP, Head of Pinner Product (2022–2024), Head of Shopping Product (2020–2022), Head of Growth Product (2018–2020) and Product Lead - User Lifecycle (2017–2018) at Pinterest.
Ethan Lubka
LinkedInExperience: Director of Product, Instagram Business · Instagram
Director of Product, Instagram Business at Instagram since September 2023, a role the profile describes as leading Instagram's product teams focused on connecting people with businesses, including through advertising. The profile also lists Director, Instagram for Business (2020–2022) and Lead Product Manager - Ads & Media (2017–2020) at Instagram, and Director of Product, VR Growth & Engagement at Oculus VR (2022–2023).
Nima Shafiee
LinkedInExperience: Director of Product Management · Instagram
Director of Product Management at Instagram since March 2020, a role the profile describes as leading an organization building foundational platforms and services powering all Instagram products. The profile also lists Group Manager - Technical Product at Instagram (2017–2020), Senior Manager, Product at Amazon (2017) and Senior Director of Product Management, Head of Enterprise Product at Zocdoc (2015–2017).
Siobhan Quinn
LinkedInExperience: Director of Product Management · Instagram
Director of Product Management at Instagram since September 2025; the profile headline places the role on Instagram Subscriptions & Small Business. The profile also lists Director of Product Management (2022–2025), Group Product Manager (2020–2022) and Senior Product Manager (2016–2020) at YouTube, and describes the YouTube work as Creator & Community features.
Tessa Lyons
LinkedInExperience: Vice President of Product Management · Instagram
Vice President of Product Management at Instagram since August 2023, a role the profile tags at vice president level in Product, and former Director of Product Management at Instagram (2019–2023). The profile also lists Product Manager at Instagram (2019), Product Manager at Facebook (2017–2019) and Business Lead at Facebook (2014–2017).
Todd Sherman
LinkedInExperience: Senior Director of Product Management, Creators · Instagram
Senior Director of Product Management, Creators at Instagram since October 2025; the profile says Todd leads Instagram's Creators organization, including ecosystem health, creator ranking and growth acceleration. The profile also lists Senior Director of Product Management, Shopping (2025) and Senior Director of Product Management, Shorts (2017–2025) at YouTube, and Group Product Manager roles at Snap Inc. and Twitter.
Choose the right perspective
Match the person to the product area behind your question, since consumer formats, creator tools, shopping and business products serve different users with different goals. Check whether the relevant role is current or past before asking how things work at Instagram today.
Questions to take into the conversation
- 01How does a large social app decide when to launch a new content format and how to grow it?
- 02What does product work on ranking and recommendations look like compared with work on consumer features?
- 03How do product teams balance the needs of creators, businesses and everyday users in one app?
Reaching Instagram product leaders
How can I contact one of these Instagram product leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Instagram, based on profile data retrieved on October 13, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Instagram product leaders?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Instagram product leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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