Marketing and analytics
10 Braze experts
These ten CRM and lifecycle marketing professionals have built and run customer messaging in Braze as part of their own roles. Readers can learn how Braze journeys, audience data and channel choices come together in day-to-day retention work.
Professionals to explore
01—10Ben Kingdon
LinkedInExperience: Engagement and Communications Manager (Braze) · OwnersBox
Former Engagement and Communications Manager (Braze) at OwnersBox (2024–2026); Customer Relationship Management Specialist at Fanatics since July 2026. The profile describes hands-on experience in the daily fantasy sports industry using Braze to design automated user journeys across email, push and in-app messaging that drive conversion, retention and long-term user value.
Chris Toshi Stephenson
LinkedInExperience: CRM Operations Manager · Monzo
CRM Operations Manager at Monzo since February 2026. The profile summary describes a technical Senior CRM Manager focused on automation without sacrificing personalisation, and a Braze platform specialist managing multiple brands at a senior technical level. Other roles include Senior Marketing Automation Manager at B&Q (2024–2026) and Senior Manager CRM MarTech and Automation at Exinity (2022–2024).
G Sreekanth Reddy
LinkedInExperience: Senior CRM Developer · E.L.F. BEAUTY
Former Senior CRM Developer at E.L.F. BEAUTY (2024–2026), where the profile describes designing and executing multi-channel campaigns using the Braze platform and configuring and optimizing templates; CRM Lead, Technology at E.L.F. BEAUTY since April 2026. The headline lists 8x Braze Certified, and the profile also lists Senior CRM Manager at Grassdoor (2022–2023).
Kshitiz Dwivedi
LinkedInExperience: Associate Manager Customer Relationship Management (CRM) · Majid Al Futtaim
Associate Manager Customer Relationship Management (CRM) at Majid Al Futtaim since February 2024, after serving as Customer Relationship Management Analyst there (2022–2024). The profile headline describes CRM and lifecycle marketing at Majid Al Futtaim (Carrefour/HyperMax), calls out being a Braze Power User, and lists push, email, WhatsApp and in-app retention work across GCC and Africa markets.
Kyle Burgoyne
LinkedInExperience: Director of Lifecycle Marketing · ShipSticks
Director of Lifecycle Marketing at ShipSticks and Ship&Play since September 2025; formerly Director, Lifecycle Marketing & CRM Strategy (2024–2025) and Senior Lifecycle Marketing Manager (2022–2024) at Postcard Cabins. The profile describes leading a mid-migration recovery and rebuild in Braze, reconstructing 30+ transactional journeys with advanced Liquid logic to support 100+ booking scenarios.
Lauren White
LinkedInExperience: International CRM Lead · Weight Watchers
International CRM Lead at Weight Watchers since April 2026, after Weight Watchers roles as Manager, Member Marketing (2025–2026) and Manager, CRM Marketing (2023–2025). The profile headline lists Braze alongside retention, reactivation and subscription growth across email, push, SMS and in-app, and the summary describes designing data-driven lifecycle journeys.
Monica Villanueva
LinkedInExperience: Senior Team Lead, CRM & Lifecycle Automation Braze · roadsurfer
Senior Team Lead, CRM & Lifecycle Automation Braze at roadsurfer since July 2026, after serving at roadsurfer as Teamlead CRM Lifecycle & Automation Braze & Segment (2024–2026), Teamlead CRM & Automation (2024) and Senior CRM Manager (2021–2023). The profile describes 16 years in the digital industry shaping customer communication strategies across international markets.
Nathalie Gummerson
LinkedInExperience: Lifecycle Marketing Manager · Owlet Baby Care
Lifecycle Marketing Manager at Owlet Baby Care since January 2025 and at Itzy Ritzy since January 2026. The profile describes owning end-to-end lifecycle strategy and execution across email, SMS, push, web, app and loyalty for DTC eCommerce brands, and expertise in Klaviyo and Braze building campaigns and automated flows. Earlier, Senior Lifecycle Marketing Manager at Pressed Juicery (2022–2023).
Saif Rasheed
LinkedInExperience: Head of Growth CRM Braze Specialist & Performance Marketing · By Rotation
Head of Growth CRM Braze Specialist & Performance Marketing at By Rotation since August 2023. The profile headline lists Braze CRM and app store optimization and describes advising D2C fintech apps on growth. The profile also lists Head of Growth Fintech Banking app at HyperJar (2022–2023) and a growth consultant role at Cleo from 2023.
Sydney Weinshel, MBA
LinkedInExperience: Consumer Growth Operations Marketing Manager · Yelp
Consumer Growth Operations Marketing Manager at Yelp since January 2025. For that role the profile lists building, implementing and optimizing campaigns in Braze, analyzing audience and performance data to inform optimization decisions, and maintaining reporting decks. The profile also lists Sr. Marketing Associate, Consumer Marketing (from 2022) and Marketing Associate, Consumer Marketing (2020–2022) at Yelp.
Choose the right perspective
For platform setup, migrations and data questions, favour people whose notes describe technical Braze work such as templates, Liquid logic or rebuilds; for campaign strategy questions, favour lifecycle leads who own retention programs. Check whether their Braze work sits in a current or past role.
Questions to take into the conversation
- 01How did you structure Canvases, segments and naming so the Braze workspace stayed manageable as programs grew?
- 02What data did you send to Braze, and which data gaps limited personalization the most?
- 03How did you set frequency caps and measure incrementality so messaging improved retention rather than driving opt-outs?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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