Marketing and analytics
10 Klaviyo experts
These ten email, retention and lifecycle marketers have run email programs in Klaviyo as part of their own roles. Readers can learn how Klaviyo flows, segmentation and campaign calendars are set up and improved over time.
Professionals to explore
01—10Céline Billekens
LinkedInExperience: Senior Marketeer · L'OYÉ Cosmetics
Former Senior Marketeer at L'OYÉ Cosmetics (2025–2026). The profile headline reads Senior CRM & E-commerce Specialist, Klaviyo and Shopify, and the summary describes owning end-to-end lifecycle marketing for new product launches across website and email and optimizing performance in Klaviyo. Before that, Marketeer at RINO & PELLE (2022–2025).
Georgia Hefferon
LinkedInExperience: Lifecycle Marketing Manager · Spot & Tango
Lifecycle Marketing Manager at Spot & Tango since July 2026, after serving there as Lifecycle Marketing Associate (2024–2025) and holding a Senior Lifecycle Marketing Associate role from 2025. The profile describes proven experience in Klaviyo, Attentive, Shopify and Google Analytics and expertise in retention marketing. Before Spot & Tango, Junior Retention Marketing Manager at Avex E-commerce (2021–2024).
Janet Mlolwa
LinkedInExperience: Klaviyo Retention & Email Marketing Specialist · Sandstorm Kenya
Klaviyo Retention & Email Marketing Specialist at Sandstorm Kenya since June 2026. The profile describes working as a Klaviyo retention specialist focused on turning one-time visitors into loyal repeat buyers and building owned subscriber lists. Earlier roles include Junior Copywriter & Content Creator at UrbanWiZe (2024–2025) and Founder & Manager of M.Swahili Diner (2021–2025).
Janice Baritua
LinkedInExperience: Email Executive · ALEX AND ANI
Email Executive at ALEX AND ANI since May 2024. The profile describes 6+ years of hands-on experience using Klaviyo to build lifecycle campaigns across DTC and ecommerce brands, creating automated flows, optimizing segmentation strategies and running A/B tests. Earlier roles include Email Marketing Specialist at Structured (2020–2024).
Madeline Love
LinkedInExperience: Lifecycle CRM & Email Associate Manager · Kendo Brands, Inc.
Lifecycle CRM & Email Associate Manager at Kendo Brands, Inc. since October 2023. The profile headline lists Klaviyo, Attentive and Braze, and the summary describes building lifecycle CRM and email programs for global retail and beauty brands, most recently Fenty Beauty and Ole Henriksen at Kendo Brands. Before Kendo, Associate, CRM & Email at Tinuiti (2021–2023).
Matt Little
LinkedInExperience: Email & CRM Manager · Olivia's
Email & CRM Manager at Olivia's since January 2026, after serving there as Email Marketing Executive (2025–2026). The profile describes optimizing customer lifecycle strategies across B2C and D2C retail and lists skills in Shopify Plus, Klaviyo and DotDigital. Earlier roles include Email Marketing Executive (2023–2024) and Ecommerce Manager (2024) at Koin Limited.
Nathalie Gummerson
LinkedInExperience: Lifecycle Marketing Manager · Owlet Baby Care
Lifecycle Marketing Manager at Owlet Baby Care since January 2025 and at Itzy Ritzy since January 2026. The profile describes owning end-to-end lifecycle strategy and execution across email, SMS, push, web, app and loyalty for DTC eCommerce brands, and expertise in Klaviyo and Braze building campaigns and automated flows. Earlier, Senior Lifecycle Marketing Manager at Pressed Juicery (2022–2023).
Nimra Pervaiz
LinkedInExperience: Email Marketing Manager · H Bar C Ranchwear
Email Marketing Manager at H Bar C Ranchwear since June 2022. For that role the profile lists developing and managing the Klaviyo email marketing campaign calendar, strategizing and executing email flows, and collaborating on email copy and designs. The profile also lists Email Marketing Manager at Big League Shirts from 2021 and Email Marketing Specialist at Thorum from 2020.
Sayna Sadeghi
LinkedInExperience: Email & SMS Marketing Specialist · MotionGrey
Former Email & SMS Marketing Specialist (2021–2024) and Marketing Manager (2024–2025) at MotionGrey, and Email Marketing Director at adapted (2025–2026). The profile describes 4+ years in DTC retention and lifecycle marketing for 7- and 8-figure e-commerce brands, specializing in email with Klaviyo and SMS marketing with Attentive.
Sora Andrews
LinkedInExperience: Klaviyo Email Marketing Specialist · Bellesa
Former Klaviyo Email Marketing Specialist at Bellesa (2024–2025). Earlier, Email Content and Strategy Platform Administrator, DTC (2022–2023) and Platform Administrator, DTC (2022) at Aritzia. The profile also lists freelance CRM consultant work through Bloom in 2026, leading email strategy, campaign execution, testing and reporting within Klaviyo for three retail and e-commerce clients.
Choose the right perspective
Look for someone whose notes match your stage: people who built flows and calendars from scratch suit new programs, while those who optimized established programs suit mature ones. Check whether their Klaviyo work sits in a current or past role, and whether it covered SMS as well as email.
Questions to take into the conversation
- 01Which Klaviyo flows did you build first, and which ones drove the most repeat revenue?
- 02How did you structure segments and suppression rules to protect deliverability as the list grew?
- 03How did you split work between email and SMS, and how did you measure incrementality for each?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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