10 Brown-Forman marketing leaders
Jennifer Powell, VP Marketing Director, United States and Canada, leads this group of Brown-Forman marketing leaders, which also includes vice presidents of commercial marketing, vice president brand directors for Jack Daniel's and emerging brands and senior brand directors. A reader can learn how marketing leaders work at Brown-Forman from people who have held the role.
Professionals to explore
Biba Konieczna - Sano
LinkedInExperience: VP, Group Brand Director – Jack Daniel’s Family of Brands (USA&C) · Brown-Forman
Biba Konieczna - Sano has been VP, Group Brand Director – Jack Daniel’s Family of Brands (USA&C) at Brown-Forman since July 2023, based in Louisville, Kentucky. At Brown-Forman, Biba Konieczna - Sano was also VP, Managing Director Brown-Forman Polska from 2019 to 2022, VP, Regional Marketing Director Europe from 2018 to 2019 and VP, Global Brand Director RTD and Innovations from 2017 to 2018.
Camille Zahniser
LinkedInExperience: VP, Group Brand Director - Emerging Brands USA & Canada · Brown-Forman
Camille Zahniser has been VP, Group Brand Director - Emerging Brands USA & Canada at Brown-Forman since July 2023, in the marketing department at the vice president level, working from Louisville, Kentucky and based in the Cincinnati area. The listing shows this emerging brands role for the USA and Canada as the current position.
Jamie Butler
LinkedInExperience: VP, Global Brand Director - Jack Daniel's Tennessee Whiskey · Brown-Forman
Jamie Butler has been VP, Global Brand Director - Jack Daniel's Tennessee Whiskey at Brown-Forman since November 2022, with a headline of VP Creative & Communications Director - Jack Daniel's, based in Louisville, Kentucky. At Brown-Forman, Jamie Butler was also Latin America Regional Marketing Director from 2021 to 2022 and USA Regional Marketing Director from 2019 to 2021.
Jennifer Powell
LinkedInExperience: VP Marketing Director, United States and Canada · Brown-Forman
Jennifer Powell has been VP Marketing Director, United States and Canada at Brown-Forman since March 2023, based in the United States. At Brown-Forman, Jennifer Powell was also Marketing Director, Europe from 2022 to 2023, Marketing Director, UK & Ireland from 2019 to 2022 and Brand Director, Woodford Reserve from 2017 to 2022.
Keenan Harris
LinkedInExperience: Former Brand Director, Jack Daniel’s Flavored Whiskeys, USA & Canada · Brown-Forman
Keenan Harris is a former Brand Director, Jack Daniel’s Flavored Whiskeys, USA & Canada at Brown-Forman, a role held from June 2023 to February 2025. At Brown-Forman, Keenan Harris was also Director, Field Marketing, USA & Canada from 2019 to 2023, Field Marketing Manager, Midwest Division from 2016 to 2019 and Market Manager, Missouri from 2008 to 2015.
Laura Petry
LinkedInExperience: VP, Director Commercial Marketing, United States and Canada · Brown-Forman
Laura Petry has been VP, Director Commercial Marketing, United States and Canada at Brown-Forman since April 2025, based in Louisville, Kentucky. At Brown-Forman, Laura Petry was also VP, Group Brand Director Wine Group from 2023 to 2025, VP, Director of Emerging Brands from 2018 to 2023 and Director Of Marketing, Jack Daniel's from 2013 to 2018.
Lauren Reynolds
LinkedInExperience: Senior Brand Director, Woodford Reserve, USA & Canada · Brown-Forman
Lauren Reynolds has been Senior Brand Director, Woodford Reserve, USA & Canada at Brown-Forman since January 2025, based in Louisville, Kentucky. At Brown-Forman, Lauren Reynolds was also Global Brand Director, Woodford Reserve & Old Forester from 2022 to 2025, Global Senior Brand Manager, Super Premium American Whiskey from 2021 to 2022 and Senior Brand Manager, Jack Daniel's Tennessee Whiskey from 2019 to 2021.
Mary Beth O'Mara
LinkedInExperience: Brand Director of Ready-to-Drink(RTD) Portfolio · Brown-Forman
Mary Beth O'Mara has been Brand Director of Ready-to-Drink(RTD) Portfolio at Brown-Forman since June 2024, based in the Louisville area. At Brown-Forman, Mary Beth O'Mara was also USA&C Brand Director of Jack Daniel's Tennessee Whiskey & Super Premium portfolio from 2023 to 2024 and USA&C Brand Director, Jack Daniel's Super Premium Portfolio from 2022 to 2024.
Matias Bentel
LinkedInExperience: Former EVP, Chief Brands Officer (CMO) · Brown-Forman
Matias Bentel is a former EVP, Chief Brands Officer (CMO) at Brown-Forman, a role held from January 2020 to November 2024. At Brown-Forman, Matias Bentel was also SVP, Managing Director, Jack Daniel's Family of Brands from 2018 to 2019 and VP, General Manager (CEO), Mexico from 2016 to 2018, and the profile now lists Chief Marketing Officer at MGP Ingredients.
Robert Rixman
LinkedInExperience: Sr. Brand Director - Tequilas (Herradura & el Jimador) · Brown-Forman
Robert Rixman has been Sr. Brand Director - Tequilas (Herradura & el Jimador) at Brown-Forman since February 2025, based in Louisville, Kentucky. At Brown-Forman, Robert Rixman was also Chief of Staff - USA & Canada Division from 2024 to 2025, Sr. Brand Manager - Woodford Reserve from 2021 to 2024 and Field Marketing Manager - Jack Daniel's from 2018 to 2021.
Choose the right perspective
Match the person's brand and marketing area, such as Jack Daniel's, Woodford Reserve, tequilas, ready-to-drink or emerging brands, to the decision you face. Weigh when each person held the role, since a current leader and someone who left a few years ago will describe different conditions.
Questions to take into the conversation
- 01What did you focus on first when you took on your marketing role at Brown-Forman?
- 02How did you set marketing priorities for the brands you worked on at Brown-Forman?
- 03What has your own marketing work at Brown-Forman taught you about marketing spirits brands well?
Reaching Brown-Forman marketing leaders
How can I contact one of these Brown-Forman marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 1 company: Brown-Forman, based on profile data retrieved on October 24, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Brown-Forman marketing leaders?
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Can an AI agent ask one of these Brown-Forman marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. Claude and ChatGPT can do the same through the Instant Expert connector: setup is at /docs/mcp for Claude and /docs/chatgpt for ChatGPT. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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