Enterprise SaaS
10 Canva marketing leaders
These ten current and former Canva marketing leaders have headed consumer, B2B, product, performance, campaign, partnership and regional marketing at the company, up to chief marketing officer level. A reader can learn from them how Canva runs global campaigns, grows its user base and markets to business buyers alongside consumers.
Professionals to explore
01—10Amanda Zafiris
LinkedInExperience: Head of EMEA Marketing · Canva
Head of EMEA Marketing at Canva since April 2024, based in London, and Global Head of Pro Suite Marketing at Canva since April 2026. Earlier roles include VP, Head of International Marketing (2021–2024) and Global Head of Marketing WeWork (2023–2024) at WeWork, and VP of Marketing at Deel IT (Previously Hofy) (2024).
Brony P.
LinkedInExperience: Global Head of Campaigns · Canva
Global Head of Campaigns at Canva since September 2025. Earlier Canva roles include Global Brand Marketing Manager (2020–2024) and Brand Marketing Lead (2024–2025); before Canva, Senior Brand Manager at THE ICONIC (2017–2019) and Marketing Manager - ANZ and EU at Zilingo (2019–2020).
Claire Tobin
LinkedInExperience: Head of North America Campaigns · Canva
Head of North America Campaigns at Canva since September 2025, based in Los Angeles, after serving as Global Brand Marketing Campaign Director at Canva (2022–2025). Earlier roles include Brand Marketing Manager at Nike (2015–2017), Global Creative Marketing at Netflix (2017–2020) and Head of Marketing at ZURU Edge (2021).
Jen Zanni
LinkedInExperience: Head of Product Marketing · Canva
Head of Product Marketing at Canva since July 2023, leading a team of product marketers covering all products and audiences at Canva, from consumer to B2B to education, per the profile. Earlier Canva roles include Senior Product Marketing Manager (2021), Product Marketing Lead (2021–2022) and Product Marketing Group Lead (2022–2023).
Kate Marsden
LinkedInExperience: Global Head of Brand Partnerships, Sponsorships & Design School · Canva
Global Head of Brand Partnerships, Sponsorships & Design School at Canva since November 2025, leading global brand partnerships and Design School per the profile. Earlier Canva roles include Partnerships Marketing Lead (2020–2023), Head of Global Brand Partnerships (2023–2024) and Global Head of Brand Partnerships and Design School (2024–2025).
Kristine Segrist
LinkedInExperience: Global Head of Consumer Marketing · Canva
Global Head of Consumer Marketing at Canva since January 2024. Earlier roles at Meta include Senior Director, Integrated Brand Marketing, Facebook (2020), Senior Director, Entertainment & Social Marketing, Facebook (2021–2022) and Senior Director, Head of Consumer Product Marketing, Facebook (2022–2023).
Meghan Gendelman
LinkedInExperience: CMO, B2B · Canva
CMO, B2B at Canva since January 2026. Earlier roles at Salesforce include SVP, Global Strategic Marketing (2021–2023), CMO, Financial Services (2022–2023) and SVP, Head of Marketing for the Americas (2023–2024), followed by GVP, Growth Marketing at Docusign (2024–2026).
Nicole Desjardins
LinkedInExperience: Head of B2B Product & Solutions Marketing · Canva
Former Head of B2B Product & Solutions Marketing at Canva (2024–2025), based in San Francisco. Earlier roles at LinkedIn include Head of Product Marketing (2019–2021), Director, Head of Product and Solutions Marketing (2021–2022) and Sr. Director, Head of Product and Solutions Marketing (2022–2024); since August 2025, Sr. Director, Global Head of Enterprise and Merchant Platform Product Marketing at PayPal.
Yann Fasbender
LinkedInExperience: Global Head of Performance Marketing · Canva
Global Head of Performance Marketing at Canva since September 2025. Earlier Canva roles include Global Mobile User Acquisition Lead (2021–2022), Global Mobile Marketing Lead - Paid & ASO (2022–2025) and Global Performance Marketing Strategy & Ops Lead (2025); before Canva, Head of Media at Geronimo (2020–2021).
Zach Kitschke
LinkedInExperience: Chief Marketing & Communications Officer · Canva
Chief Marketing & Communications Officer at Canva since February 2021; the profile says this person joined as Canva's fifth team member in 2013. Earlier Canva roles include Head of Communications (2013–2016), Product Lead (2016–2017), Head of People (2017–2019) and Head Of Marketing (2019–2021).
Choose the right perspective
Pick the person whose function matches your question, since consumer, B2B, product, performance and campaign marketers each see Canva's marketing from a different angle. Consider where the person is based, because regional leaders can speak to how Canva adapts its marketing outside its home market.
Questions to take into the conversation
- 01How does your team divide budget and attention between consumer growth and marketing aimed at business buyers?
- 02How do global brand campaigns get adapted for different regions, and who decides what changes locally?
- 03How do you measure whether brand, partnership and performance programs are driving paid subscriptions?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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