Sporting goods
10 CFOs in Sporting Goods
These ten finance executives currently hold chief financial officer roles at sporting goods companies, from team sports equipment makers to outdoor and athletic footwear brands. A reader can learn how CFOs at equipment, apparel, eyewear and footwear makers run finance and planning, including for groups that own several sports brands.
Professionals to explore
01—10Andrew Page, CPA, MBA
LinkedInExperience: Chief Financial Officer · Amer Sports
Chief Financial Officer at Amer Sports since 2023; the profile describes Amer Sports as a global group of sports and outdoor brands. Also served as Chief Executive Officer (interim) at Wilson Sporting Goods (2025–2026). Former Chief Financial Officer at Foot Locker (2021–2023) and Chief Accounting Officer (CAO) at Advance Auto Parts (2019–2021).
Andria Buechter
LinkedInExperience: Chief Financial Officer · Rawlings Sporting Goods
Chief Financial Officer at Rawlings Sporting Goods since 2022, a role the profile tags as C-level in finance and accounting. Former Director Financial Planning and Analysis at Rawlings Sporting Goods (2015–2022), Manager Financial Planning and Analysis at Mallinckrodt Pharmaceuticals (2012–2015) and Director, Financial Planning and Business Analysis at Solutia Inc. (2011–2012).
Baris Alev, MBA, CMA, CSCA
LinkedInExperience: Group CFO · Scott Sports
Group CFO at Scott Sports since 2024; the profile classifies Scott Sports SA as a sporting goods manufacturing company headquartered in Fribourg, Switzerland. Former Group CFO at HIFI FILTER (2021–2024) and Chief Financial Officer at Safran - Navigation & Timing (2019–2021), DIXI (2018–2019) and DIXI Machines (2015–2018).
John Fitch
LinkedInExperience: CFO · Riddell
CFO at Riddell since 2025; the profile describes Riddell as a head protection leader with a helmet line for youth football players. Former Vice President of Finance (2023–2025), Senior Director of Finance (2021–2023) and Director of Finance (2016–2021) at Riddell, and Assurance Senior Manager at EY (2007–2016).
Kelly Mulvey
LinkedInExperience: Chief Financial Officer · TYR Sport
Chief Financial Officer at TYR Sport since 2023; the profile classifies TYR Sport as a sporting goods manufacturing company focused on sports equipment. Former Chief Financial Officer at Tasty Brands (2022–2023), Genesis Research Group (2021–2022) and Miller Environmental Group, Inc. (2020–2021), and an Advisory Board Member at K20 Solutions LLC since 2019.
Klaus Flock
LinkedInExperience: Kaufmaennischer Leiter Chief Financial Officer · LOWA
Kaufmaennischer Leiter Chief Financial Officer at LOWA since 2024; the profile describes LOWA Sportschuhe GmbH as a maker of shoes for outdoor use. Former Regional Chief Financial Officer, Americas (2020–2024) and Chief Financial Officer (2018–2020) at ECCO, and Chief Financial Officer at adidas America Inc (2011–2017) and TaylorMade Golf Company (2006–2011).
Michael Uffman
LinkedInExperience: Chief Financial Officer · Marucci Sports
Chief Financial Officer at Marucci Sports since 2014, managing all financial activities for what the profile describes as a high-growth American manufacturer of baseball bats and sporting apparel based in Baton Rouge. Former Chief Financial Officer at Red Mountain Resources Inc. (2012–2014) and Managing Director, Investment Banking -- Oil and Gas at Seaport Global Holdings LLC (2012).
Paul Ljucovic
LinkedInExperience: CFO, ASICS North America · ASICS America Corporation
CFO, ASICS North America at ASICS America Corporation since 2019; the profile classifies ASICS America as a sporting goods manufacturing company. Former VP of Finance at ASICS America Corporation (2019), SVP Finance and Operations at ASICS Canada Corporation (2017–2019) and Chief Financial Officer at Silver Crystal Sports (2015–2016).
Stacie Bruno
LinkedInExperience: Chief Financial Officer · Simms Fishing Products
Chief Financial Officer at Simms Fishing Products since 2022 and CFO - Outdoor Performance Group at Revelyst since 2024, where the profile says the role heads finance for a group of brands including Simms, Bushnell, Primos, Camp Chef and Stone Glacier. Former VP of Finance (2020–2021) and Sr. Director of Finance (2019–2020) at Simms Fishing Products.
Tom Hildrum
LinkedInExperience: Chief Financial Officer · ROKA
Chief Financial Officer at ROKA since 2022; the profile describes ROKA as a maker of performance sunglasses, prescription eyewear and technical apparel designed for athletes. Former VP of Finance Board Advisor at Kammok® (2019–2022), and VP Revenue and Margin (2017–2018) and VP Operations and Technology Finance & Strategy (2013–2017) at Nike.
Choose the right perspective
Match the person to your company's scale and channel mix, since finance at a global sports group differs from finance at a founder-led brand selling mostly through dealers or online. Look at each person's other roles too, because a CFO who came up through planning and analysis may approach forecasting differently from one with a banking or audit background.
Questions to take into the conversation
- 01How do you plan inventory buys for seasonal sporting goods when retailer orders and consumer demand are hard to predict?
- 02How do you weigh margins between wholesale accounts and direct-to-consumer sales?
- 03Which numbers do you watch most closely when tariffs or factory costs change for products made overseas?
Reaching CFOs in Sporting Goods
How can I contact one of these CFOs in Sporting Goods?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 10 companies, including Amer Sports, Rawlings Sporting Goods and Scott Sports, based on profile data retrieved on October 3, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach CFOs in Sporting Goods?
You choose the offer, starting at $5 per person. It includes Instant Expert's 20% fee, so an offer that pays the person $100 costs you $125. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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