Aviation
10 CMOs in Aviation
These ten executives have held the chief marketing officer role, sometimes combined with customer experience or communications, at airlines, airports and aviation groups. A reader can learn how marketing leaders in aviation approach brand, customer experience and digital channels.
Professionals to explore
01—10Benedikt Sieweke
LinkedInExperience: Chief Marketing Officer · SunExpress
Chief Marketing Officer at SunExpress since October 2021, after serving as its Head of Brand & Marketing (2019–2021). At Condor Airlines he was Senior Brand Marketing Manager Condor Thomas Cook Airlines (2017–2019) and Manager eCommerce & Online Marketing (2014–2017); his headline cites brand, product and commercial growth.
Candice Iyog
LinkedInExperience: Chief Marketing & Customer Experience Officer · Cebu Pacific Air
Chief Marketing & Customer Experience Officer at Cebu Pacific Air since 2023; she was Vice President - Marketing and Customer Experience there from 2003 to 2023. In the current role the profile says she leads the Marketing and Customer Experience team of Cebu Pacific, overseeing advertising and promotions among other areas.
Caroline Clayton
LinkedInExperience: SVP Communications and Chief Marketing Officer · American Airlines
SVP Communications and Chief Marketing Officer at American Airlines since 2025. Her other American Airlines roles include Vice President of Communications and Marketing (2022–2025), Vice President of Corporate Communications (2021–2022), Managing Director, Global Communications (2016–2021) and Director of Corporate Communications (2014–2016).
Juliane Thiessen
LinkedInExperience: Chief Marketing Officer · Luxaviation Group
Chief Marketing Officer at Luxaviation Group since 2017. At ExecuJet Aviation Group she was Group Marketing & Communications Director (2015–2016), Group Marketing & Communications Manager (2013–2015) and Group Public Relations Manager (2007–2013); her headline describes international marketing, brand and transformation work, commercial growth and executive communications.
Nadav Hanin
LinkedInExperience: Vice President, Chief Marketing Officer · EL AL Israel Airlines
Vice President, Chief Marketing Officer at EL AL Israel Airlines since October 2023, after serving there as VP Marketing & Digital (2022–2023). The profile describes strategic leadership mainly in the aviation and telecommunications industries and says that at EL AL he focuses on driving innovation and enhancing the customer journey; he also held VP Marketing at HOT (2015–2019).
Petra Perry
LinkedInExperience: Qantas Group - Chief Marketing Officer · Qantas
Qantas Group - Chief Marketing Officer at Qantas since February 2022, based in Sydney. Her other Qantas roles include CMO Qantas Loyalty & EM Customer Ops and Digital (2020–2022), CMO, Loyalty (2019–2020) and Head of QFF Marketing (Financial Services and Qantas Business Rewards) (2017–2019).
Shalini Rao
LinkedInExperience: Chief Marketing Officer · Bangalore International Airport Ltd
Chief Marketing Officer at Bangalore International Airport Ltd since November 2019, where the profile says she established the Marketing and Communication department. Her headline cites brand stewardship, unified customer experience and digital transformation across FMCG, consulting, hospitality and aviation, and she was Global Marketing Head at Taj Hotels (2012–2015).
Siddhartha Butalia
LinkedInExperience: Chief Marketing Officer · Air India Express
Former Chief Marketing Officer at Air India Express (2023–2026) and at AirAsia India (2019–2023). The profile lists a current role as Senior Vice President - Corporate Brand, Marketing & Communications at flydubai, and at Taj Hotels he was Associate Vice President (2017–2019) and Director of Marketing (2013–2017).
Sunil Suresh
LinkedInExperience: CMO Global Head of Marketing, Loyalty & Business Head Ecom · Air India Limited
CMO Global Head of Marketing, Loyalty & Business Head Ecom at Air India Limited (2022–2025), and in a Group CMO role there covering marketing, ecommerce, loyalty and AIX CX since July 2025. He was also Chief Marketing Officer MMT Group (Makemytrip, Goibibo) at MakeMyTrip (2019–2022); his headline reads "Transforming Air India Group" and the profile says he is leading efforts there as CMO and Global Head of Marketing, Corp Comm, Loyalty & Business Head Ecom.
Varun Channa
LinkedInExperience: Chief Marketing & Passenger Experience Officer, DEC Member · Delhi International Airport Ltd
Chief Marketing & Passenger Experience Officer, DEC Member at Delhi International Airport Ltd since 2022; the profile describes the company as an airlines and aviation company and links it to IGI Airport Delhi. He was also Managing Partner & Sr Vice President India - PepsiCo at Wunderman Thompson (2017–2019) and a Consultant at Blue Nomad Marketing Consultancy (2020–2021).
Choose the right perspective
Match the person's type of organization to yours, since marketing a full-service airline, a low-cost carrier, an airport or a private aviation business involves different customers and channels. Also weigh how recently they held the role and whether their title combined marketing with customer experience, communications or loyalty.
Questions to take into the conversation
- 01How do you split marketing investment between brand building and direct booking or ancillary revenue?
- 02How do you measure the effect of loyalty program changes on customer behavior and revenue?
- 03How do marketing and customer experience teams work together when operational disruptions put the brand under pressure?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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