10 CMOs in Banking
Six of these bank chief marketing officers held another title at the same bank right before the CMO job, at Chase, Seacoast Bank, John Marshall Bank, The Bancorp, Customers Bank and PT Bank Danamon Indonesia Tbk, while Michele Rousseau of Starling and Jordan Cheung of Hang Seng Bank have roles at Apple, Expedia Group, Regal Hotels International and Hong Kong Airlines behind them. Banks weighing brand spend against product acquisition can compare both paths.
Professionals to explore
Amanda Lopez
LinkedInExperience: Chief Marketing Officer · Seacoast Bank
Seacoast Bank's Chief Marketing Officer since January 2023, Amanda Lopez has also held SVP, Direct Response Marketing (2022–2023), SVP, Consumer Marketing (2014–2022), AVP, Financial Analyst II & III (2012–2014) and Retail Banking Analyst II & III (2008–2012) there. The direct response and consumer marketing roles make Lopez a fit for questions on acquisition campaigns for bank products.
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Emma Springham
LinkedInExperience: Chief Marketing Officer · TSB Bank
Based in London, Emma Springham has been Chief Marketing Officer at TSB Bank since May 2021 and a Non Executive Director at DPP over the same period. Springham was Chief Marketing and Digital Officer at Post Office Ltd (2018–2021), Marketing Director at Royal Mail (2016–2018) and Global Head of Marketing Management at Allianz (2014–2015), a fit for questions on bringing digital and brand marketing together at a bank.
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Florentine Arshella
LinkedInExperience: Chief Marketing Officer · PT Bank Danamon Indonesia Tbk
Bank brand strategy is the natural topic for Florentine Arshella, who is based in Jakarta and has been Chief Marketing Officer at PT Bank Danamon Indonesia Tbk since January 2026, after Brand Strategy Head (2022–2025) and Brand Manager (2020–2021) there. Arshella was Brand Manager (2019–2020) and Assistant Brand Manager - Surya PRO (2016–2019) at PT. Gudang Garam Tbk.
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Jordan Cheung
LinkedInExperience: Chief Marketing Officer · Hang Seng Bank
Jordan Cheung has been Chief Marketing Officer at Hang Seng Bank since December 2022, after VP, CRM and Performance Marketing, yuu at DFI Retail Group (2022). Cheung's other roles were Vice President Group Head of Marketing, Innovation and Digital Transformation at Regal Hotels International (2020–2022), Director, Digital Marketing Customer Experience & Strategic Marketing at Manulife (2019–2020) and Deputy General Manager, Global Marketing at Hong Kong Airlines (2017–2019).
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Laura Vele Capossela
LinkedInExperience: SVP, Chief Marketing Officer · Customers Bank
Since August 2025, Laura Vele Capossela has been SVP, Chief Marketing Officer at Customers Bank, after Interim CMO VP, Client Engagement and Experience (2025) and VP, Client Engagement and Experience (2024) there. Capossela was VP, Director of Client Experience at Flagstar Private Bank (2023–2024) and VP, Head of Client Engagement Marketing at First Republic (2020–2023), so client engagement and client experience questions fit.
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Maria Wainwright
LinkedInExperience: Executive Vice President, Chief Marketing Officer · The Bancorp
PR, communications and creative work at a bank are the fit for Maria Wainwright, Executive Vice President, Chief Marketing Officer at The Bancorp since January 2019, after Director, Head of Marketing PR (2016–2019) and Vice President - Communications, Creative Director (2013–2016) there. Wainwright was Creative Director (2012–2013) and Design Director (2009–2012) at Lincoln Financial.
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Michele Rousseau
LinkedInExperience: Chief Marketing Officer · Starling
Starling's Chief Marketing Officer since November 2024, Michele Rousseau took the role after SVP, Global Marketing & Creative at Expedia Group (2021–2024). At Apple, Rousseau was Managing Director (2019–2021) and Brand Director (2016–2019), which makes brand and creative questions the strongest fit, especially for a marketer moving from Apple and Expedia Group into banking.
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Natalie Jones
LinkedInExperience: Chief Marketing Officer · Tangerine
Deposit and customer growth marketing questions suit Natalie Jones, Chief Marketing Officer at Tangerine since July 2023, after Vice President, Enterprise Marketing & Talent Marketing at Scotiabank (2021–2023). Jones was also Director of Marketing, Deposits and Investments (2019–2021) and Director of Marketing, Primary Customer Growth (2017–2019) at Scotiabank and Senior Marketing Manager, Brand Marketing at Capital One (2016–2017).
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Ryan MacDonald
LinkedInExperience: Chief Marketing Officer, Chase Consumer Bank · Chase
At Chase, Ryan MacDonald has been Chief Marketing Officer, Chase Consumer Bank since December 2024, after Head of Growth Financial Products, Consumer Bank (2021–2024). MacDonald was also Global Chief Marketing Officer, Managing Director for Payments (2019–2021) and for Merchant Services (2017–2019) at J.P. Morgan and Executive Director, Head of Brand & Advertising, Consumer Credit Card at Chase (2014–2017), so both brand and growth questions fit.
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Shannon Rones
LinkedInExperience: EVP, Chief Marketing Officer · John Marshall Bank
Shannon Rones has been EVP, Chief Marketing Officer at John Marshall Bank since January 2024, responsible in their own words for "advertising and branding efforts for commercial focused community bank serving the metro DC market". Rones was SVP, Marketing Director there (2019–2024), VP, Marketing Director at Access National Bank (2016–2019) and Director of Design at Erickson Senior Living (2013–2015).
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Choose the right perspective
For brand versus acquisition trade-offs at a consumer bank, Ryan MacDonald has held both a growth title and a brand and advertising title at Chase, and Amanda Lopez (direct response) and Natalie Jones (deposits, investments and customer growth) fit product acquisition questions. Michele Rousseau, Jordan Cheung and Emma Springham bring marketing roles from outside banking; Shannon Rones, Maria Wainwright and Laura Vele Capossela cover advertising, PR and client engagement, and Florentine Arshella brand strategy in Indonesia.
Questions to take into the conversation
- 01How should a bank split its marketing budget between brand advertising and acquisition campaigns for deposits, cards and loans?
- 02Which acquisition metrics should a bank CMO report to the executive team so that funded accounts, not sign-ups, drive spend decisions?
- 03What do marketers from retail, travel or tech have to relearn about compliance review and disclosures when they join a bank?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.