Defense technology
10 CMOs in Defense technology
These ten executives hold or have held the chief marketing officer title at defense technology companies. A reader can learn from them how marketing, brand and business development work at companies that sell to defense customers.
Professionals to explore
01—10Abdullah Alaayed
LinkedInExperience: CMO & Director of Business Development · SAMI Thales
At SAMI Thales his roles include Chief Marketing & Business Officer (since 2025), CMO & Director of Business Development (2023–2025) and Chief Marketing Officer (Acting) (2021–2023). He was also Director, DE Industrial Partnerships at SAMI (2022–2025). The profile describes leadership experience in the defense industries in Saudi Arabia and internationally.
Adel Almutairi
LinkedInExperience: Chief Marketing Officer · SAMI GDLS
Chief Marketing Officer at SAMI GDLS since February 2025, and Chief Marketing Officer at SAMI CMI Defence Systems LLC from 2020 to 2025. The profile describes SAMI GDLS as a defense and space manufacturing company, and his headline lists military science and marketing.
Crystal Brent
LinkedInExperience: Chief Marketing Officer · Fairbanks Morse Defense
Chief Marketing Officer at Fairbanks Morse Defense since September 2021; the profile says she leads a multinational team responsible for all marketing, branding and PR strategies to support the company's transition to a top-tier defense contractor. She was also Chief Marketing Officer at Mercy Ships Canada (2019–2021) and held various sales and marketing roles at Rolls-Royce (2007–2016).
Ieva Gurviciute
LinkedInExperience: Chief Marketing Officer · Unmanned Defense Systems
Chief Marketing Officer at Unmanned Defense Systems since May 2026; the profile says she leads marketing at a company building scalable mission systems through battle-validated products, shared software and sovereign production. She was Head of Marketing & Communications at Altechna (2024–2026) and Marketing & Employer Branding Manager at Kongsberg NanoAvionics (2021–2025).
John Baum
LinkedInExperience: Chief Marketing Officer · Voyager Technologies
Chief Marketing Officer at Voyager Technologies since February 2026; the profile describes Voyager Technologies as a defense and space manufacturing company. He was Executive Vice President, Strategy & Advanced Concepts at Voyager Technologies (2025–2026) and Vice President of Business Development at Vast (2025), and has been President of The Baum Group since 2020.
Jonathan Betancourt
LinkedInExperience: Chief Marketing Officer · ArmorWorks Enterprises, Inc
Chief Marketing Officer at ArmorWorks Enterprises, Inc since October 2023; the profile says the role is responsible for generating growth and value in the survivability industry serving the Department of Defense and prime contractors. At ArmorWorks he was also Business Unit Manager, Armor & Security (2016–2024), Program Manager (2015–2024) and R&D Production Engineer (2009–2014).
Ken Jackson
LinkedInExperience: Chief Marketing Officer · IBUTHO DEFENSE TECHNOLOGY
Chief Marketing Officer at IBUTHO DEFENSE TECHNOLOGY since 2023, and Senior Vice President of Marketing there from 2023 to 2025; the profile says he oversees global marketing for the company's high-hypersonic flight platforms for passenger, commercial, private and military use. He was also SVP of Marketing at BLAKFX (2019–2024) and Senior Vice President Marketing at UMBRA (2021–2022).
Matan Perry (Perez)
LinkedInExperience: Chief Marketing Officer and VP Sales at BIRD Aerosystems · BIRD Aerosystems
Chief Marketing Officer and VP Sales at BIRD Aerosystems since October 2023; the profile describes BIRD Aerosystems as a defense and space company. Matan Perry was also Chief Marketing Officer and VP Sales at Aeronautics Group (2020–2023) and Bussines Development and Marketing Director at Aeronautics Group (2015–2020).
Matthew Boyer
LinkedInExperience: Chief Marketing Officer · GM Defense
Chief Marketing Officer at GM Defense since June 2024. Other GM Defense roles include Senior Director, Global Business Development Operations (2023–2024), Director, Business Development Operations & Capture Management Excellence (CMX) (2022–2023) and Director, Defense Strategy & Innovation (2021–2022). The profile headline describes scaling dual-use, autonomous and defense technologies.
Stephen Ferretti
LinkedInExperience: Chief Marketing Officer · Maritime Tactical Systems, Inc. (MARTAC)
Chief Marketing Officer at Maritime Tactical Systems, Inc. (MARTAC) since 2018; the profile says he is responsible for the strategic sales and marketing of MARTAC's MANTAS System, which includes the MANTAS unmanned surface vessel, in military, government and commercial channels. He has also been Executive Vice President at MARTAC Commercial, LLC since 2017.
Choose the right perspective
Match the company's stage and product type to yours, since a young autonomy startup markets very differently from an established systems or vehicle manufacturer. Also note whether a title combines marketing with sales or business development, which usually means more direct ownership of the pipeline.
Questions to take into the conversation
- 01How did you build awareness and demand with government and military buyers whose purchases run through formal programs and long cycles?
- 02How did marketing and business development split responsibility for capture work, trade shows and customer relationships?
- 03How did export control and security rules shape what you could say publicly about your products, and how did you work within them?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal