Electric utilities
10 CMOs in Electric utilities
These ten executives hold or have held chief marketing officer titles, or combined chief marketing roles, at electric utilities, cooperatives and electricity providers. A reader can learn from them how utility marketing teams handle brand, customer programs and communications.
Professionals to explore
01—10Andrew Sneyd
LinkedInExperience: Chief Marketing Officer · NRG Energy
Chief Marketing Officer at NRG Energy since June 2026; the profile says he leads marketing for the NRG Consumer business, driving brand growth for Reliant, Green Mountain, Direct Energy and Vivint security, and describes NRG Energy as a utilities company. He was Executive Vice President, Marketing at FanDuel (2022–2025).
David Eiben
LinkedInExperience: Chief Marketing Officer · Presque Isle Electric & Gas Co-Op
Chief Marketing Officer at Presque Isle Electric & Gas Co-Op since October 2025; the profile says he leads marketing communications for both the co-op and PIE&G Connect Fiber Internet. He was Vice President of Brand & Creative at Scorpion (2022–2024) and Senior Director of Marketing and Creative, Head of Creative Studios at Cox Enterprises (2020–2022).
James Smith
LinkedInExperience: Chief Marketing Officer · APG&E
Chief Marketing Officer at APG&E since March 2024; the profile describes APG&E as a utilities company providing electricity to residential and commercial customers in TX, OH, NJ and PA. He was Vice President, Marketing & Advertising (2021–2024) and Director, Marketing and Analytics (2019–2021) at Energy Harbor, and Principal, Innovation and New Product Development at Gexa Energy (2018–2019).
Jeff Rodgers
LinkedInExperience: Chief Marketing Officer · Indra Energy
Chief Marketing Officer at Indra Energy since January 2025; the profile describes Indra Energy as a utilities company supplying renewable electricity and carbon-neutral natural gas to homes and businesses. At Indra Energy he was also Executive Vice President - Marketing Operations & Customer Care (2023–2025), Vice President - Marketing Operations & Customer Care (2022–2023) and Senior Director - Telemarketing (2020–2021).
Kara Kingston
LinkedInExperience: Chief Marketing Officer & Director Communications · BC Hydro
Chief Marketing Officer & Director Communications at BC Hydro since July 2023, and Chief Public Affairs Officer at BC Hydro since 2025. She was Director, Brand, Communications & Community at ENMAX (2020–2023) and Associate Director, Sponsorship at Bell (2010–2020).
Kenneth Breeden
LinkedInExperience: SVP and Chief Marketing Officer, SVP Customer Operations, VP Marketing · Entergy
An Entergy row dated 1984–1992 lists the titles SVP and Chief Marketing Officer, SVP Customer Operations and VP Marketing. He was also President - Enterprise Division, SVP Marketing at TXU Energy (1995–2002) and Executive Vice President, Customer Relations at Tennessee Valley Authority (2004–2012), and the profile says he served as chief marketing officer for three Fortune 500 size utilities.
Linda Ferrone
LinkedInExperience: Chief Customer and Marketing Officer · Orlando Utilities Commission (OUC - The Reliable One)
Chief Customer and Marketing Officer at Orlando Utilities Commission (OUC - The Reliable One), with rows for the role from 2016 to 2018 and since 2018; the profile says she is focused on achieving OUC's net zero carbon goals through renewable energy generation. She was also VP Strategy, Sustainability, and Emerging Technology at OUC (2016–2018).
Robert Gould
LinkedInExperience: Vice President & Chief Communication & Marketing Officer (Retired) · NextEra Energy, Inc.
Former Vice President & Chief Communication & Marketing Officer at NextEra Energy, Inc. (2013–2019); the profile headline lists the role across NextEra Energy, Florida Power and Light Company and NextEra Energy Resources. From 2003 to 2013 he was Vice President & Chief Communications & Marketing Officer, Exelon Corp., Baltimore Gas & Electric Co at Exelon.
Tinna Jóhannsdóttir
LinkedInExperience: Chief Marketing Officer - CMO · Orka náttúrunnar / ON Power
Former Chief Marketing Officer - CMO at Orka náttúrunnar / ON Power (2023–2024), which the profile describes as a renewable energy power generation company, and Managing director - Marketing and Sustainability there since June 2024. She was CEO Framkvæmdastjóri at Skógarböðin / ForestLagoon (2022–2023).
Trista Fugate
LinkedInExperience: Senior Vice President and Chief Marketing Officer · United Power, Inc.
Senior Vice President and Chief Marketing Officer at United Power, Inc. since 2022; the profile describes United Power as a rural electric cooperative providing electric service to homes and businesses in Colorado's northern front range. She was Director of Community & Government Affairs at Platte River Power Authority (2019–2022) and Director, Community Engagement at Pedernales Electric Cooperative (2016–2019).
Choose the right perspective
Match the organization type to yours, since a member-owned cooperative, a public utility and a competitive retail electricity provider market to customers in very different ways. Also weigh how recent the person's utility role is, because customer programs and channels have changed over time.
Questions to take into the conversation
- 01How did you balance brand and awareness work against promoting specific customer programs such as efficiency or rate options?
- 02How did marketing coordinate with public affairs and customer service when communicating rate changes or outages?
- 03Which channels and messages worked best for reaching customers who rarely think about their electricity provider?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
Request a correction or removal