Insurance

10 CMOs in Insurance

These ten executives hold or have held the chief marketing officer title at insurance and reinsurance companies. A reader can learn how marketing leaders at insurers set brand and marketing strategy and how that work connects to products and distribution.

10 professionals10 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Fiona Mayo

    LinkedIn

    Experience: Chief Marketing Officer · Hiscox

    Chief Marketing Officer at Hiscox since June 2022; the profile headline gives the role as UK Chief Marketing Officer, Hiscox, and describes Hiscox as a diversified international insurance group. Other roles shown include Brand & Marketing Director, OVO at OVO (2021–2022) and Brand and Marketing Communications Director at SSE plc (2016–2020).

  2. Garth Knutson

    LinkedIn

    Experience: SVP, Chief Marketing Officer · Aflac

    SVP, Chief Marketing Officer at Aflac since July 2024, after serving at Aflac as Chief Marketing Officer (2023–2024), Head of Marketing (Interim) (2022–2023) and VP, Brand (2021–2022). The profile describes Aflac as a supplemental insurance provider offering products such as accident, cancer and critical illness insurance.

  3. Geetanjali Chugh Kothari

    LinkedIn

    Experience: Chief Marketing Officer · Generali Central Life Insurance

    Chief Marketing Officer at Generali Central Life Insurance since April 2023. Other roles shown include Head - Marketing and Corporate Communication at Bharti AXA Life Insurance (2021–2023), Vice President Marketing at Bharti AXA General Insurance (2020–2021) and Deputy Vice President -Marketing at Bharti AXA General Insurance (2017–2020).

  4. James Whitelaw

    LinkedIn

    Experience: Chief Marketing Officer · TransRe

    Chief Marketing Officer at TransRe since May 2006; the profile describes TransRe as an insurance company and Transatlantic Holdings, Inc. as an international reinsurance organization headquartered in New York. He was previously Marketing Leader - Employers Re Property & Casualty at GE Capital (2005–2006).

  5. Jennifer Luisa

    LinkedIn

    Experience: Chief Marketing Officer and SVP · The Hanover Insurance Group

    Chief Marketing Officer and SVP at The Hanover Insurance Group since February 2021; the profile describes the company as a provider of auto, home and business insurance. The profile also lists Vice President, Marketing and Communications at The Hanover Insurance Group (since 2014), and she was President, The Hanover Insurance Group Foundation (2009–2014).

  6. Kaydee Marcinek

    LinkedIn

    Experience: Chief Marketing Officer · FM

    Chief Marketing Officer at FM since May 2024; the profile describes FM as an insurance company founded in 1835 and headquartered in Johnston, Rhode Island. Other roles shown include Head of Corporate Marketing and Brand at Cardinal Health (2020–2022) and Vice President, Head of Digital Marketing & Social Media at Goldman Sachs (2013–2020).

  7. Laura Marzi

    LinkedIn

    Experience: Chief Marketing Officer · The Hartford

    Chief Marketing Officer at The Hartford since December 2017; the profile headline reads Chief Marketing Officer, Employee Benefits, The Hartford. The profile also lists Vice President, Marketing, Sponsorship and Digital Strategy at The Hartford (since 2006), and she was Director, External Communications at The Phoenix Companies, Inc. (2000–2006).

  8. Patrick Faga

    LinkedIn

    Experience: Executive Vice President & Chief Marketing Officer · Farmers Mutual Hail Insurance

    Executive Vice President & Chief Marketing Officer at Farmers Mutual Hail Insurance since October 2018, a C-level marketing role according to the profile. He was previously Executive Vice President (2017–2018) and Senior Vice President (2011–2017) at Farmers Mutual Hail Insurance, and President & CEO of Central Iowa Mutual Insurance Association (2002–2011).

  9. Sanjeev Kapur

    LinkedIn

    Experience: Chief Marketing Officer, Head of Product and AI Business Lead, Asia · MetLife

    Chief Marketing Officer, Head of Product and AI Business Lead, Asia at MetLife since May 2026. His other MetLife roles include CMO, Product, Digital and AI, Asia (2022–2026), Chief Marketing Officer and Digital Business Leader, Asia (2020–2022) and SVP and Chief Marketing Officer, Asia (Including Japan) (2017–2020); he has also been Board Chair, MetLife Singapore Limited since 2021.

  10. Tory Pachis

    LinkedIn

    Experience: Executive Vice President & Chief Marketing Officer · Amica Insurance

    Executive Vice President & Chief Marketing Officer at Amica Insurance since January 2025. Other Amica roles include Senior Vice President Marketing (2023–2025) and Vice President Marketing (2021–2023), and Tory was Vice President Marketing at The Hanover Insurance Group (2017–2020). The profile cites over two decades of B2B and B2C marketing, branding, distribution and advertising experience and executing marketing strategies in the insurance industry.

Choose the right perspective

Match the line of business and market to yours, since marketing personal auto and home cover, commercial property, life insurance and reinsurance involves different buyers and channels. If your question is about building a marketing function inside an insurer, favor people with several marketing roles at the same carrier; if you want an outside view, favor those whose earlier roles were in other industries.

Questions to take into the conversation

  1. 01How do you split marketing budget and effort between brand building and demand generation for agents, brokers or direct customers?
  2. 02How do you measure whether brand campaigns change quote volume, retention or broker preference?
  3. 03Where does marketing sit relative to product, underwriting and distribution, and how do you resolve conflicts between them?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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