10 CMOs in Insurance
Ten insurance companies, from the reinsurer TransRe and FM to Aflac, MetLife's Asia business, Generali Central Life Insurance and The Hanover Insurance Group, are represented by these CMOs in insurance, and four became CMO at the insurer where they already held marketing or brand vice president titles. Insurers deciding how brand spend should support the way their policies are sold can compare views from auto, home and business insurers, life insurers and a reinsurer.
Professionals to explore
Fiona Mayo
LinkedInExperience: Chief Marketing Officer · Hiscox
Fiona Mayo has been Chief Marketing Officer at Hiscox since June 2022, a role described as UK Chief Marketing Officer. Fiona was Brand and Marketing Communications Director at SSE plc (2016–2020), Membership Director, SSE at OVO (2020–2021) and Brand & Marketing Director, OVO (2021–2022), and a Non Executive Director at Smart Energy GB (2020–2022). Suits questions on bringing brand practice from SSE and OVO into an insurer.
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Garth Knutson
LinkedInExperience: SVP, Chief Marketing Officer · Aflac
Garth Knutson's Aflac titles are VP, Brand (2021–2022), Head of Marketing (Interim) (2022–2023), Chief Marketing Officer (2023–2024) and SVP, Chief Marketing Officer since July 2024. Garth has also been a Board Member of the Chick-fil-A Peach Bowl since 2023. The step from brand vice president to CMO at one insurer fits questions on brand marketing and sponsorships at a supplemental insurance provider.
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Geetanjali Chugh Kothari
LinkedInExperience: Chief Marketing Officer · Generali Central Life Insurance
Comparing life and general insurance marketing is the fit for Geetanjali Chugh Kothari, Chief Marketing Officer at Generali Central Life Insurance since April 2023. At Bharti AXA Life Insurance, Geetanjali was Associate Vice President - Marketing (2012–2017) and Head - Marketing and Corporate Communication (2021–2023), and at Bharti AXA General Insurance was Deputy Vice President -Marketing (2017–2020) and Vice President Marketing (2020–2021).
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James Whitelaw
LinkedInExperience: Chief Marketing Officer · TransRe
TransRe, an international reinsurance organization, has had James Whitelaw as Chief Marketing Officer since May 2006, after Marketing Leader - Employers Re Property & Casualty at GE Capital (2005–2006). James has also been a Board Member of Blue Marble since 2015 and an Advisory Board Member at Eos Ventures and Sorenson Capital since 2019. Twenty years as a reinsurer's CMO make James the person for marketing in reinsurance.
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Jennifer Luisa
LinkedInExperience: Chief Marketing Officer and SVP · The Hanover Insurance Group
Jennifer Luisa has been Chief Marketing Officer and SVP at The Hanover Insurance Group since February 2021 and Vice President, Marketing and Communications there since 2014. Jennifer was also President, The Hanover Insurance Group Foundation (2009–2014). More than a decade in Hanover marketing and communications roles makes Jennifer a fit for how an insurer's marketing and corporate communications work together.
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Kaydee Marcinek
LinkedInExperience: Chief Marketing Officer · FM
Chief Marketing Officer at FM since May 2024, Kaydee Marcinek was Head of Corporate Marketing and Brand at Cardinal Health (2020–2022), Vice President, Head of Digital Marketing & Social Media (2013–2020) and Vice President, EMEA Marketing, Brand & Content Strategy Group (2015) at Goldman Sachs, and Vice President, Digital and Social Strategy at JPMorganChase (2011–2013). A fit for corporate brand and digital marketing at an insurer.
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Laura Marzi
LinkedInExperience: Chief Marketing Officer · The Hartford
Employee benefits marketing, sponsorships and digital strategy are the fit for Laura Marzi, who has held Chief Marketing Officer at The Hartford since December 2017, a role described as CMO, Employee Benefits, and Vice President, Marketing, Sponsorship and Digital Strategy there since 2006. Laura was Director, External Communications at The Phoenix Companies, Inc. (2000–2006) and Director, Public Relations at Sullivan & LeShane Public Relations (1997–2000).
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Patrick Faga
LinkedInExperience: Executive Vice President & Chief Marketing Officer · Farmers Mutual Hail Insurance
A former mutual insurer CEO in the CMO seat, Patrick Faga has been Executive Vice President & Chief Marketing Officer at Farmers Mutual Hail Insurance since October 2018, after Senior Vice President (2011–2017) and Executive Vice President (2017–2018) there. Patrick was President & CEO (2002–2011) and Executive Vice President (1993–2002) of Central Iowa Mutual Insurance Association, suited to questions on marketing at a mutual insurer.
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Sanjeev Kapur
LinkedInExperience: Chief Marketing Officer, Head of Product and AI Business Lead, Asia · MetLife
Marketing, product and AI in Asian insurance markets are the fit for Sanjeev Kapur, who holds Chief Marketing Officer, Head of Product and AI Business Lead, Asia at MetLife since May 2026, after CMO, Product, Digital and AI, Asia (2022–2026). Sanjeev's other MetLife titles were SVP and Chief Marketing Officer, Asia (Including Japan) (2017–2020) and Chief Marketing Officer and Digital Business Leader, Asia (2020–2022), and Sanjeev has been Board Chair, MetLife Singapore Limited since 2021.
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Tory Pachis
LinkedInExperience: Former Executive Vice President & Chief Marketing Officer · Amica Insurance
In January 2025 Tory Pachis became Executive Vice President & Chief Marketing Officer at Amica Insurance, after Dept Vice President - Marketing (2020–2021), Vice President Marketing (2021–2023) and Senior Vice President Marketing (2023–2025) there. Tory was Vice President Marketing at The Hanover Insurance Group (2017–2020) and describes over two decades in B2B and B2C marketing, branding, distribution and advertising, which suits questions on marketing tied to distribution.
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Choose the right perspective
Jennifer Luisa, Laura Marzi, Tory Pachis and Garth Knutson became CMO where they held marketing or brand VP titles, which suits questions on building marketing from inside; Kaydee Marcinek and Fiona Mayo brought roles at Goldman Sachs, Cardinal Health, OVO and SSE to insurance CMO jobs. For life insurance, Sanjeev Kapur (MetLife Asia) and Geetanjali Chugh Kothari fit, James Whitelaw covers reinsurance, and Patrick Faga adds a mutual insurer CEO background.
Questions to take into the conversation
- 01How should an insurer split its marketing budget between brand advertising and support for the agents or brokers who sell its policies?
- 02Which brand measures does an insurance CMO report to the CEO, and how are they tied to policy growth and retention?
- 03When an insurer launches a new product line, what does marketing own and what stays with distribution?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.