Medical devices
10 CMOs in Medical Devices
These ten executives hold the chief marketing officer title at medical device and medical equipment companies. A reader can learn how medtech marketing leaders approach product launches, brand building and the link between marketing and commercial teams.
Professionals to explore
01—10Cora Locke
LinkedInExperience: Chief Marketing Officer · AliveCor
Chief Marketing Officer at AliveCor since July 2024; the profile describes AliveCor as a provider of a portable 12-lead ECG device and a range of medical devices. Her other AliveCor roles include SVP, Global Consumer Marketing (2024), VP, Marketing & Public Relations (2019–2024) and Director of Marketing (2017–2019).
Jesper Johnsen Steen
LinkedInExperience: Chief Marketing Officer · Ambu
Chief Marketing Officer at Ambu since May 2025; the profile describes Ambu as a medical device company and cites almost two decades in the medical devices industry. Other roles shown include Senior Vice President, Wound & Skin Care (2023–2025) and Senior Vice President, Region Europe South (2020–2023) at Coloplast.
Justin Sherrill
LinkedInExperience: Chief Marketing Officer · PENTAX Medical
Chief Marketing Officer at PENTAX Medical since July 2025, after serving as Vice President - Marketing there (2022–2025); the profile describes PENTAX Medical as a medical equipment manufacturing company. He was previously Vice President, Marketing and Commercialization at VERO Biotech (2020).
Marcus Schmidt
LinkedInExperience: Chief Marketing Officer · MED-EL
Chief Marketing Officer at MED-EL since February 2024, a C-level marketing role according to the profile, which describes MED-EL as a medical equipment manufacturing company. The profile also lists Director of Corporate Marketing at MED-EL (since 2017) and Director of Product Management and Marketing at Vibrant MED-EL Hearing Technology GmbH (2006–2016).
Michelle Paknad
LinkedInExperience: Chief Marketing Officer & President Sales - International · CMR Surgical
Chief Marketing Officer & President Sales - International at CMR Surgical since August 2025, after serving there as President, Global Marketing & US Commercial Market Entry (2024–2025). The profile describes CMR Surgical as a medical equipment manufacturer whose Versius system is a modular, portable surgical robot. She was previously Vice President, Global Robotics, AI & Digital Health at Smith+Nephew (2021–2024).
Paul Verrastro
LinkedInExperience: Chief Marketing Officer for CVRx_Inc. · CVRx | Barostim
Chief Marketing Officer for CVRx_Inc. at CVRx | Barostim since 2021. The profile cites over 30 years in the medical device industry developing marketing strategies and translating them into sales results. Other roles shown include VP Marketing CRM at Boston Scientific (2005–2006), and VP Marketing (2003–2005) and Marketing Director (2000–2003) at Guidant.
Sabina Piccioni
LinkedInExperience: Chief Marketing Officer · ab medica spa
Chief Marketing Officer at ab medica spa since September 2024; the profile describes ab medica as a company specializing in innovative medical devices, robotics and telemedicine. Other roles shown include Global Business Unit Director (2022–2024) and Global Strategic Marketing Director (2020–2022) at Lima Corporate, and Business Development Manager, Trauma and Extremities at Stryker (2017–2018).
Thomas Panchak, MBA,MSMIT
LinkedInExperience: Chief Marketing Officer · Flo Sciences, LLC
Chief Marketing Officer at Flo Sciences, LLC since April 2024, where the profile says he leads go-to-market strategy, brand development and the launch of a new medical device in the men's health category. He was previously Sr Director, Digital Marketing & Direct to Consumer at Teleflex (2016–2024) and Business Leader, Digital Marketing and Marketing Communications at Intuitive (2013–2015).
Tiffany Wirth
LinkedInExperience: Chief Marketing Officer · CorVent Medical Inc.
Chief Marketing Officer at CorVent Medical Inc. since January 2025; the profile describes CorVent Medical as a medical equipment manufacturing company providing respiratory solutions, including the RESPOND ventilator. She was previously CMO at WEX (2022–2024), where she also held Senior Vice President of Global Marketing (2022) and Vice President of Health Marketing (2014–2022).
Tony Ezell
LinkedInExperience: EVP, President of the America and Chief Marketing Officer · BD
EVP, President of the America and Chief Marketing Officer at BD since April 2024; the profile describes BD as a medical equipment manufacturing company. His other BD roles include EVP, President North America and Chief Marketing Officer (2020–2024) and Executive Vice President, Chief Marketing Officer (2020–2024), and he was VP, Chief Marketing Officer at Elanco (2014–2017).
Choose the right perspective
Match company scale and product type to your situation: leaders at large, diversified device makers can speak to portfolio and regional marketing, while those at smaller or single-product companies can speak to building a launch from scratch. For consumer-facing or direct-to-patient devices, favor people whose roles involved consumer or digital marketing.
Questions to take into the conversation
- 01How do you build a launch plan for a new device when clinical evidence and reimbursement are still developing?
- 02How do you divide marketing investment between clinicians, hospital buyers and patients?
- 03How do marketing, sales and clinical teams share responsibility for adoption after launch?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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