Retail
10 CMOs in Retail
These ten executives hold or have held the chief marketing officer title at retailers. A reader can learn from them how retail marketing teams are organized across brand, customer insight, loyalty and media, and how those choices show up in store and online sales.
Professionals to explore
01—10Abigail Jacobs
LinkedInExperience: Chief Marketing Officer · REI
Chief Marketing Officer at REI since November 2024, after serving at SEPHORA as Vice President, Marketing, Campaigns and Content (2017–2020) and Senior Vice President, Integrated Marketing and Brand (2020–2024). Earlier she was Vice President, West Elm Brand Marketing, Content Community at Williams-Sonoma, Inc. (2011–2016).
Christie Raymond
LinkedInExperience: Chief Marketing Officer · Kohl's
Chief Marketing Officer at Kohl's since September 2022, after serving there as Senior Vice President, Media and Personalization (2017–2020) and Executive Vice President, Customer Insights, Analytics and Engagement (2020–2022). The profile says she is responsible for Kohl's marketing and customer service organizations, including marketing strategy, brand and creative, media and personalization, credit and loyalty, and customer insights and analytics.
Jill Rankin
LinkedInExperience: Chief Marketing Officer · Les Schwab Tire Centers
Chief Marketing Officer at Les Schwab Tire Centers since September 2025; the profile says she was hired to lead brand strategy, consumer marketing and demand generation for a tire retailer with more than 600 locations across 15 states. Earlier she was Vice President, Integrated Retail Marketing at Nike (2018–2020) and SVP, Chief Marketing Officer at 24 Hour Fitness (2021–2024).
Kelly Mahoney
LinkedInExperience: Chief Marketing Officer · Ulta Beauty
Chief Marketing Officer at Ulta Beauty since February 2025. Earlier Ulta Beauty roles include Director of Retail Strategy (2017–2019), Senior Director of Customer Marketing (2018–2019), Vice President, Customer Marketing (2019–2023) and Senior Vice President, Customer and Growth Marketing (2023–2025).
Molly Battin
LinkedInExperience: Senior Vice President and Chief Marketing Officer at The Home Depot · The Home Depot
Senior Vice President and Chief Marketing Officer at The Home Depot since September 2022, after serving as SVP, Global Brand Marketing at Delta Air Lines (2019–2022). Earlier roles include Executive Vice President and Global Chief Communications and Corporate Marketing Officer at Turner (Turner Broadcasting System, Inc) (2017–2019) and Chief Corporate Marketing Officer and Chief Brand Strategy Officer, WarnerMedia (2019).
Patrick McLean
LinkedInExperience: Chief Marketing Officer · Love's Travel Stops
Chief Marketing Officer at Love's Travel Stops since May 2025, after serving as SVP & Chief Marketing Officer at Walgreens (2019–2022). The profile describes Love's Travel Stops as a retail company offering products and services for professional drivers, fleets, four-wheel customers and RVers. He has also been an Advisory Board Member at SOCi.ai since 2023.
Sonya Gafsi Oblisk
LinkedInExperience: Chief Marketing Officer · Whole Foods Market
Former Chief Marketing Officer at Whole Foods Market (2019–2023), and Chief Merchandising & Marketing Officer there since January 2023. Earlier Whole Foods Market roles include Global Vice President, Marketing (2016–2018) and Executive Vice President, Marketing & Communications (2018–2019), and she was Vice President, Marketing (Sam's Club) at Walmart (2014–2016).
Tony Rogers
LinkedInExperience: Chief Marketing Officer · Dollar General
Chief Marketing Officer at Dollar General since June 2024, after serving as Chief Marketing Officer at Signet Jewelers (2022–2024). At Walmart he was Chief Marketing Officer, Walmart China (2014–2016), Chief Marketing Officer, Walmart U.S. (2016–2018) and Chief Member Officer, Sam s Club (2018–2022). The profile says he led the team that created Walmart's “Save Money. Live Better.” positioning and brand identity.
Wen Wu Yuan
LinkedInExperience: Chief Marketing Officer · C&A
Chief Marketing Officer at C&A since November 2023, a role the profile describes as leading the transformation of C&A into the brand of choice for the modern, value-conscious consumer and shaping how the retailer connects with its audiences. Before that the role was Vice President Global Consumer Journey and Head of Marketing EMEA & AMERICAS at Tommy Hilfiger (2017–2023).
William White
LinkedInExperience: Chief Marketing Officer · Walmart
Chief Marketing Officer at Walmart since May 2020, after serving at Target as Marketing Director (2013–2014), Vice President Marketing (2014–2017) and Senior Vice President Marketing (2017–2020). The profile says that as CMO he leads an organization focused on driving customer engagement. Earlier he was Group Brand Director, Diet Coke & Coke Zero, Coca-Cola North America at The Coca-Cola Company (2009–2012).
Choose the right perspective
Match the retailer's format and price position to your own, since a mass or value chain markets very differently from a specialty or premium one. If your question is about building a function rather than running one, favor people who took on the chief marketing role after holding several marketing roles at the same retailer.
Questions to take into the conversation
- 01How did you split the marketing organization between brand, customer insight, loyalty and media, and what did you change once you took over?
- 02How did you decide how much to spend on brand building versus promotions and performance media, and how did you measure the return?
- 03How did marketing work with merchandising and store operations when a campaign or promotion affected inventory and staffing?
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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