Telecommunications

10 CMOs in Telecommunications

These ten executives hold or have held the chief marketing officer title at telecommunications companies, including mobile operators and broadband providers. A reader can learn how telecom marketers approach brand, pricing, segment offers, customer value management and subscriber acquisition in competitive markets.

10 professionals10 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Aditya Jain

    LinkedIn

    Experience: Chief Marketing Officer · Excitel Broadband

    Chief Marketing Officer at Excitel Broadband from 2022 to 2024 and again since 2026; he says he leads the company's marketing strategy, brand, customer acquisition, product marketing, digital growth and customer engagement. Between those roles he was Head Brand Activation, Trade Marketing & Distribution at VST Industries Limited (affiliate of British American Tobacco) (2024–2026).

  2. Allan Samson

    LinkedIn

    Experience: EVP and Chief Marketing Officer · T-Mobile

    EVP and Chief Marketing Officer at T-Mobile since 2026, leading marketing for the T-Mobile, Metro by T-Mobile and Mint Mobile consumer brands. At T-Mobile he was also Chief Broadband Officer (2023–2026), Chief Marketing Officer - Business Group (2022–2023) and Sr. Vice President - Marketing (2016–2022), and he was Senior Vice President - Marketing at Charter Communications (2010–2016).

  3. Annika Parm

    LinkedIn

    Experience: Chief Marketing Officer (CMO), Member of the Management Team · Tele2 Eesti

    Chief Marketing Officer (CMO), Member of the Management Team at Tele2 Eesti since 2025, where the profile says she leads the marketing, communications and brand department. She was also Head of Baltics Marketing, PR, Customer Experience, Customer Service & Member of Management at SmartPosti (2023–2025) and Head of Global Marketing at IPF Digital in 2023.

  4. Javier Sánchez Ciudad

    LinkedIn

    Experience: Chief Marketing Officer & Head of Ecommerce O2 ( Telefónica ) · Telefónica

    Chief Marketing Officer & Head of Ecommerce O2 ( Telefónica ) at Telefónica since 2023. His profile highlights brand strategy and brand transformation work, lists him among Spain's Top 20 CMOs for ’22 and ’23, and cites three Premios Eficacia awards for innovative campaigns.

  5. Marcela Velasco Cámara

    LinkedIn

    Experience: Chief Marketing Officer · América Móvil

    Chief Marketing Officer at América Móvil, a role listed from 1998 with no end date; her profile says that since 1998 she has been responsible for corporate marketing at América Móvil - Telcel. Other roles listed are Director adjunto de Marketing at Philip Morris International (1996–1998) and Director de marketing at Bonafont (1994–1996).

  6. Martin Schiffer

    LinkedIn

    Experience: Chief Marketing Officer · 1&1 Versatel

    Chief Marketing Officer at 1&1 Versatel since 2025; the profile describes 1&1 Versatel as a B2B provider of fiber optic internet. He was also Marketing Director - Mobile Products & Convergence 2nd Brands at Vodafone (2020–2024) and Marketing Director - Consumer Mobile Segments & Convergence at Vodafone (2017–2020).

  7. Melanie Forbes

    LinkedIn

    Experience: Chief Marketing Officer · Cell C

    Chief Marketing Officer at Cell C since 2023. She was Managing Executive Consumer Marketing, Insights & Research at Vodacom (2019–2023) and Managing Executive Consumer Business Unit Gauteng at Vodacom (2015–2019), and her profile describes experience in the telecommunications, IT and consumer electronics industries.

  8. Rohit Narayan

    LinkedIn

    Experience: Chief Marketing Officer · MTN

    Chief Marketing Officer at MTN since 2024; the profile identifies MTN as a telecom company. He was also CVM & CX Head (Hub) at Digicel Pacific - Telstra (2020–2024), Head of Segments, CVM and Pricing at Millicom (Tigo) (2017–2020) and Hub Marketing Head at Tata Tele Business Services (2015–2017).

  9. Sunil Mishra

    LinkedIn

    Experience: Chief Marketing Officer · Ooredoo Tunisie

    Chief Marketing Officer at Ooredoo Tunisie since 2022, and Chief Marketing Officer (Acting) there from 2021 to 2022; the profile describes Ooredoo Tunisie as providing mobile, prepaid and fixed services. He was also Executive Director - Strategy & Advisor to CMO at Ooredoo Tunisie (2020–2021) and Director - Head of Strategy at Ooredoo Myanmar (2019–2020).

  10. Tari Lovell

    LinkedIn

    Experience: Chief Marketing Officer · Digicel Group

    Chief Marketing Officer at Digicel Group since 2023; the profile describes Digicel as a telecommunications company operating in 25 markets in the Caribbean and Central America. Other Digicel Group roles listed are Head of Marketing - Digital Services (2020–2023), Sponsorship Manager (2015–2022) and Marketing Executive (2013–2015).

Choose the right perspective

Match the person to your market and customer base, since marketing a consumer mobile brand differs from marketing fiber or business connectivity. Check whether each CMO tenure is current or past, and how long it has run, before relying on it for today's market.

Questions to take into the conversation

  1. 01How do you position a telecom brand when competitors match prices and network claims?
  2. 02How do you use customer value management and segmentation to reduce churn and grow revenue per user?
  3. 03How should a telecom operator split marketing investment between winning new subscribers and keeping existing ones?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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