Financial technology

10 Coinbase product leaders

These ten product leaders have held director, head of product or vice president roles in product at Coinbase, eight of them still there and two since moved on. A reader can learn from them how Coinbase's product teams approach areas such as trading, consumer products, identity, derivatives and the Base network.

10 professionals1 companiesData retrieved September 28, 2026

Professionals to explore

01—10
  1. Akash Shah

    LinkedIn

    Experience: Head of Product, Platform · Coinbase

    Former Head of Product, Platform at Coinbase (2023–2025), leading the Platform Product org, after serving there as Senior Director of Product Management - Product Foundations (2022–2023) and Director of Product Management - Machine Learning, Data, Risk, Identity, Onboarding (2020–2022). He has been Senior Director of Product Management at Databricks since December 2025.

  2. Alex Reeve

    LinkedIn

    Experience: Senior Director, Product Management · Coinbase

    Senior Director, Product Management at Coinbase since March 2021, leading identity for individuals and businesses and automation (applied AI), and having formerly led Coinbase's global onboarding. He was previously Product Leader, LinkedIn Learning at LinkedIn (2018–2021) and has been an advisor to Persona since 2026.

  3. David Farmer

    LinkedIn

    Experience: VP Product, International · Coinbase

    VP Product, International at Coinbase, a row dated from 2015 with no end date, overseeing product, operations and country teams for Coinbase's international business. His profile says he was previously GM / Head of Product for Coinbase Pro & Prime, and he was a Consultant at Bain & Company (2011–2015).

  4. Edward Lee

    LinkedIn

    Experience: Director of Product Management · Coinbase

    At Coinbase since December 2020 in a row listed as Director of Product Management, with his profile dating that title from 2023. It says he founded Coinbase's derivatives business across the US and international markets and leads overall strategy, product and operations for global derivatives. He was previously VP, Product and Business Development at Poloniex at Circle (2019–2020).

  5. Max Branzburg

    LinkedIn

    Experience: Vice President, Head of Consumer Products · Coinbase

    Vice President, Head of Consumer Products at Coinbase since April 2018, listed at vice president level in Coinbase's product department; his headline reads Head of Consumer & Business Products at Coinbase. He was previously a Product Manager at Google (2013–2018) and a Consultant at Booz & Company (2011–2013).

  6. Roshan Prabhakar

    LinkedIn

    Experience: Director of Product Management · Coinbase

    Director of Product Management at Coinbase since August 2026, after serving there as Group Product Manager (2021–2026). His profile says he leads product at Coinbase for India, EMEA international payments and international regulatory efforts. He was previously Director - Product at PayU (2020–2021).

  7. Roy Zhang

    LinkedIn

    Experience: Director of Product Management · Coinbase

    Director of Product Management at Coinbase since February 2024, after serving there as Group Product Manager (2021–2024). His headline describes him as head of Coinbase One, Stand With Crypto and loyalty products. He was previously Staff Product Manager Product Lead at Airbnb (2017–2021).

  8. Scott Shapiro

    LinkedIn

    Experience: Senior Director of Product Management, Trading · Coinbase

    Senior Director of Product Management, Trading at Coinbase since September 2019, where his profile says he has led teams of product managers focused on Coinbase's retail experiences. He was previously Group Product Manager at Google (2017–2019) and Director, Product Marketing at Facebook (2016–2017).

  9. Thomas Vieira

    LinkedIn

    Experience: Head of Product and DevRel, Base · Coinbase

    Former Head of Product and DevRel, Base at Coinbase (January 2024–September 2025), running product for the chain, capital markets, Base Account, Base Pay, and builder tools and growth. His profile says he was a member of the staff team that scaled Base from under $1B to $16B+. Before that he was Head of Product Protocol Engineer at a stealth-mode company (2022–2023).

  10. Will Megson

    LinkedIn

    Experience: VP, Product Management · Coinbase

    VP, Product Management at Coinbase since August 2026, alongside a Senior Director - Product row there from May 2025 with no end date. He was previously Product Lead at Stripe (2021–2024) and Founder CEO of Bouncer (acquired by Stripe) (2018–2021), and was a founder at a stealth startup in 2025.

Choose the right perspective

Match the person's product area to your question, since consumer trading, institutional products, developer platforms and international expansion each raise different product and regulatory issues. Current leaders can describe how Coinbase works today, while former leaders can compare it with their later companies.

Questions to take into the conversation

  1. 01How do Coinbase product teams balance speed of launch with regulatory and security review?
  2. 02How did your team decide which markets, assets or features to prioritize, and what data drove those calls?
  3. 03Which product metrics did you use to judge success in your area, and how were they tied to revenue?

About this directory

This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.

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