Telecommunications
10 Comcast marketing leaders
These ten current and former Comcast marketing leaders have held director, senior director and executive director roles in brand marketing, brand strategy, brand communications and product and retail marketing at Comcast. A reader can learn how marketing leaders work at Comcast from people who have held the role.
Professionals to explore
01—10Brandon McArdle
LinkedInExperience: Senior Director, Corporate Brand · Comcast
Senior Director, Corporate Brand at Comcast since 2026; the source tags the role at director level in marketing. Brandon McArdle was Senior Manager, Brand Strategy and Identity at Comcast (2021–2024), Associate Creative Director, User Experience at Comcast (2019–2021) and Creative Director at Xumo (2024–2026).
Chi Yoon
LinkedInExperience: Former Director, Brand Marketing · Comcast
Former Director, Brand Marketing at Comcast (2019–2025). Chi Yoon's profile says the role served as a brand steward for Xfinity, Comcast's premium brand, and led multiple brand and acquisition campaigns. Head of Strategy at TDW+Co since 2025, and Account Managing Director at Dentsu Creative (2016–2017).
Christina Weil
LinkedInExperience: Director, Brand Integrated Marketing Communications · Comcast
Director, Brand Integrated Marketing Communications at Comcast since 2022, and Director, Acquisition Integrated Marketing Communications at Comcast (2021–2022). Christina Weil's profile says the current role oversees advertising campaigns within quarterly multi-million-dollar media portfolios that include linear and connected TV and online video.
Diana Hicks
LinkedInExperience: Executive Director, Brand Marketing · Comcast
Executive Director, Brand Marketing at Comcast since 2024. Diana Hicks's other Comcast roles listed are Senior Director, Brand Marketing (2022–2024), Director, Brand Marketing (2017–2022) and Senior Manager, Brand Marketing (2012–2017); a highlight also gives the title Executive Director, Integrated Marketing Communications at Comcast.
Eileen Hwang
LinkedInExperience: Executive Director, Marketing · Comcast
Executive Director, Marketing at Comcast since 2023, and Senior Director Of Marketing, XClass TV and Xumo at Comcast (2020–2023), where the profile says Eileen Hwang led brand and media for a Comcast and Charter joint venture and built and launched the XClass TV brand. Marketing Director, Strategic Development at Comcast (2017–2020).
Erica (Buchholz) Lavoie
LinkedInExperience: Senior Director, Brand Communications · Comcast
Senior Director, Brand Communications at Comcast since 2023, and Director, Brand & Acquisition Marketing at Comcast (2020–2023). Erica (Buchholz) Lavoie's profile says the current role leads and oversees brand communications and advertising for Comcast Business; Director, GTM Marketing Communications at Comcast (2019–2020).
Erika Fiest
LinkedInExperience: Director, Brand Strategy · Comcast Business
Director, Brand Strategy at Comcast Business since 2024. Erika Fiest's profile says the role owns the long-term strategic positioning, annual planning, brand identity, messaging and governance of the Comcast Business brand. Director, Corporate Brand at Aramark (2018–2022).
James Halsey-Watson
LinkedInExperience: Director Brand Strategy · Comcast
Director Brand Strategy at Comcast since 2022, and Senior Brand Strategy Manager at Comcast (2020–2022). James Halsey-Watson describes developing brand and campaign strategies for Comcast's connectivity, video and home businesses, and held brand strategy roles at Sky (2017–2020).
Mackenzie Redden (Farris)
LinkedInExperience: Senior Director, Product and Retail Marketing · Comcast
Senior Director, Product and Retail Marketing at Comcast since 2024, and Director of Retail Marketing at Comcast (2023–2024); the source tags both roles at director level in marketing. Mackenzie Redden (Farris) was Senior Channel Marketing Manager (2022–2023) and Channel Marketing Manager (2020–2022) at Ring.
Melissa Lapp-LoBasso
LinkedInExperience: Executive Director, Brand Growth & Innovation · Comcast Business
Executive Director, Brand Growth & Innovation at Comcast Business since 2023. Melissa Lapp-LoBasso's other Comcast Business roles listed are Senior Director, Brand Strategy (2021–2023) and Senior Director, Brand Communications (2017–2021); Director, U.S. Advertising - Global Advertising & Brand Management at American Express (2015–2017).
Choose the right perspective
Match the person's remit to your question, since consumer brand campaigns, business-brand strategy, corporate brand and retail marketing are different jobs. People in current roles can speak to how planning works today, while former leaders can describe past campaigns.
Questions to take into the conversation
- 01How do you balance brand campaigns with acquisition marketing for a subscription service?
- 02How should a company with consumer and business brands set brand strategy for each?
- 03What goes into planning a quarterly multi-channel advertising portfolio?
Reaching Comcast marketing leaders
How can I contact one of these Comcast marketing leaders?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Comcast and Comcast Business, based on profile data retrieved on October 15, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Comcast marketing leaders?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
Can an AI agent ask one of these Comcast marketing leaders a question?
Yes. An agent with a USDC wallet on Base can ask one question without an Instant Expert account. It names the person, for example by the LinkedIn URL on this page, and pays per ask over x402 (HTTP 402). The person answers in writing or by voice note, and if nobody answers within 7 days, the payment goes back to the wallet automatically. x402 docs
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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