10 Cracker Barrel executives
Chief Executive Officer, Chief Financial Officer, SVP, Chief Supply Chain Officer and Senior Vice President Operations are among the current titles held by these Cracker Barrel executives. A reader can learn how executives lead Cracker Barrel from people who have held the role.
Professionals to explore
Brian Vaclavik
LinkedInExperience: Chief Accounting Officer and Vice President/Corporate Controller · Cracker Barrel Store
Brian Vaclavik has been Chief Accounting Officer and Vice President/Corporate Controller at Cracker Barrel Store since October 2023, based in Kirkland, Washington. Brian Vaclavik held the same title at Tuesday Morning from April 2021 to July 2022 and was Vice President - Controller at Access TeleCare from July 2022 to May 2023.
Bruce Hoffmeister
LinkedInExperience: SVP, CIO · Cracker Barrel
Bruce Hoffmeister has been SVP, CIO at Cracker Barrel since January 2021, based in Lebanon, Tennessee. Bruce Hoffmeister was Global CIO at Marriott International from April 2011 to June 2020 and SVP Information Resources Shared Services at Marriott International from January 2010 to March 2011.
Cammie Spillyards-Schaefer
LinkedInExperience: Senior Vice President Operations · Cracker Barrel
Cammie Spillyards-Schaefer has been Senior Vice President Operations at Cracker Barrel since January 2022, and the profile headline gives the title SVP, Chief Restaurant and Retail Operations Officer. At Cracker Barrel, Cammie Spillyards-Schaefer was also Regional Vice President of Restaurant Operations from 2021 to 2022 and VP of Culinary and Menu Strategy from 2017 to 2021.
Craig Pommells
LinkedInExperience: Chief Financial Officer · Cracker Barrel
Craig Pommells has been Chief Financial Officer at Cracker Barrel since December 2021, based in Windermere, Florida. Craig Pommells was Chief Financial Officer at Red Lobster from October 2020 to December 2021 and Senior Vice President, Financial Planning & Analysis and Treasury at Red Lobster from January 2015 to October 2020.
David Deno
LinkedInExperience: Chief Executive Officer · Cracker Barrel
David Deno has been Chief Executive Officer at Cracker Barrel since July 2026, based in Lebanon, Tennessee. The profile also lists a current seat as Lead Independent Director at Krispy Kreme since July 2026, a Board Member role at Krispy Kreme from September 2016 to July 2026 and a Board Member role at Panera Brands, Inc. from November 2024 to July 2026.
Don Hoffman
LinkedInExperience: Former Senior Vice President Marketing · Cracker Barrel
Don Hoffman is a former Senior Vice President Marketing at Cracker Barrel, a role held from March 2016 to February 2020, and was Vice President of Marketing there from November 2015 to March 2016. Don Hoffman has been Chief Marketing Officer at Pinstripes since February 2020, based in the Nashville area.
Douglas Hisel
LinkedInExperience: Senior Vice President Operations · Cracker Barrel
Douglas Hisel has been Senior Vice President Operations at Cracker Barrel since October 2025, and the profile also lists Vice President Retail and Restaurant Operations there from August 2020 with no end date. Douglas Hisel was Vice President Operations Administration at Cracker Barrel from July 2019 to November 2020 and Regional Vice President from June 2017 to July 2019.
Jennifer Tate
LinkedInExperience: Chief Marketing Officer · Cracker Barrel
Jennifer Tate is a former Chief Marketing Officer of Cracker Barrel, a role held from September 2020 to September 2023, and has been Chief Marketing Officer at CKE Restaurants, Inc. since September 2023. Jennifer Tate was Executive Vice President of Marketing at Olive Garden at Darden from August 2017 to August 2020.
Larry Hyatt
LinkedInExperience: Senior Vice President and Chief Financial Officer · Cracker Barrel
Larry Hyatt is a former Senior Vice President and Chief Financial Officer of Cracker Barrel, a role held from December 2010 to June 2016, based in Franklin, Tennessee. Larry Hyatt was Chief Financial Officer at O'Charley's from November 2004 to December 2010, and the profile lists a current row titled Retired since July 2016.
Mark Spurgin
LinkedInExperience: SVP, Chief Supply Chain Officer · Cracker Barrel
Mark Spurgin has been SVP, Chief Supply Chain Officer at Cracker Barrel since January 2023, based in the Nashville area. Mark Spurgin was Chief Supply Chain Officer at Restaurant Growth Services, LLC from May 2021 to January 2023 and Vice President, Global Procurement and Logistics at The Cheesecake Factory from January 2017 to November 2018.
Choose the right perspective
Match the person's function to the decision you face, since a finance officer, a supply chain officer and an operations or retail leader see different parts of the company. Check the dates on each person's roles to judge how recent their experience is.
Questions to take into the conversation
- 01What did you focus on first when you took on your current executive role, and why?
- 02How do you decide which issues need your own attention and which your leadership group should own?
- 03What has your own work taught you about leading people in a restaurant and retail company?
Reaching Cracker Barrel executives
How can I contact one of these Cracker Barrel executives?
Pick one of the 10 people on this page and choose "Book a paid call", or describe your project to find others. You offer a fee for a 15-minute call or a written answer, Instant Expert finds the person's work email and sends the invitation, and they decide whether to accept. The list covers 2 companies: Cracker Barrel Store and Cracker Barrel, based on profile data retrieved on October 27, 2026. Being listed here doesn't mean someone has agreed to take calls.
How much does it cost to reach Cracker Barrel executives?
You choose the offer, starting at $5 per person. The offer is what the person receives, and Instant Expert's fee is added on top, so a $100 offer costs you $125. The fee is 20% of what you pay. You're charged only when the person books the call or sends the answer.
What if they don't reply?
You pay nothing. Instant Expert sends follow-up reminders, and if the person hasn't booked or answered within 7 days, the request expires and any hold on your card is released. You can invite several of the 10 people on this list at once and cap your total spend, so you pay only for the ones who accept.
About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot; roles marked former had ended by then. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.