Grocery retail
10 H-E-B merchandising leaders
These ten current and former H-E-B merchandising leaders have held chief merchant, vice president, senior director and director of merchandising roles at H-E-B. A reader can learn how merchandising leaders work at H-E-B from people who have held the role.
Professionals to explore
01—10David Leuthold
LinkedInExperience: Director of Non-Perishable Procurement and Merchandising · H-E-B
Director of Non-Perishable Procurement and Merchandising at H-E-B since March 2015, a role in which their profile says David Leuthold leads a team of business development managers who source and merchandise non-perishable items in grocery, candy, coffee, tea, bulk foods, housewares, dairy and frozen foods. Before that they were Business Development Manager Specialty Foods (2010–2015) and Director of Merchandising (2009–2010) at H-E-B.
Doug Mueller
LinkedInExperience: Vice President of Merchandising - Center Store Vice President of Shelf Edge · H-E-B
Vice President of Merchandising - Center Store Vice President of Shelf Edge at H-E-B since June 2021, based in San Antonio; their profile headline describes them as Senior Vice President of Merchandising, Shelf Edge, Impulse, and Convenience Stores. Before that, Doug Mueller was Director of Merchandising at H-E-B (2015–2021), and their profile also lists Business Development Manager roles at H-E-B from 2006.
Jason Driskill
LinkedInExperience: Sr. Director of Seafood Procurement, Marketing and Merchandising · H-E-B
Former Sr. Director of Seafood Procurement, Marketing and Merchandising at H-E-B (2018–2021), and Vice President Seafood, Sushi & Meal Simple there since June 2021. Before that, Jason Driskill was Director Of Business Development (2017–2018) and Senior Business Development Manager (2009–2017) at H-E-B, and earlier General Manager - Texas at Pacific Seafood (2005–2009).
Mark Hauerland
LinkedInExperience: Director of Grocery Merchandising · H-E-B
Director of Grocery Merchandising at H-E-B since September 2022, based in the Austin area, and also lists a current Director Of Retail Operations role at H-E-B that began in 2013. Earlier at H-E-B, Mark Hauerland was Regional Director-Drugstore and General Merchandise (2013) and a Unit Director (2010–2013).
Melanie Scott
LinkedInExperience: Sr. Director of Merchandising Drug, Beauty, General Merchandise · H-E-B
Sr. Director of Merchandising Drug, Beauty, General Merchandise at H-E-B since January 2025. Before that, Melanie Scott was Senior Director Planning and Allocation General Merchandise at H-E-B (2022–2025), and earlier National VP Merchandise Execution roles for center core and beauty at Macy's (2019–2022), after GVP National Planning Manager Center Core and Leased Businesses there (2018–2019).
Robert Palomin
LinkedInExperience: Senior Director of Fresh Merchandising · H-E-B
Former Senior Director of Fresh Merchandising at H-E-B (2018–2025), and Director of Deli Merchandising there before that (2016–2018). Earlier at H-E-B, Robert Palomin was Regional Director of Productivity (2012–2016), Director of Operations (2005–2012) and Grocery Regional Director (2000–2005).
Scott Mitchell
LinkedInExperience: Chief Merchant · H-E-B
Former Chief Merchant at H-E-B (2020–2025), then Chief Commercial Officer (2025–2026), and Chief Commercial & Digital Officer there since March 2026. Before becoming Chief Merchant, Scott Mitchell was Senior Vice President, Fresh Departments (2017–2020) and Chief Operating Officer, Smart Shop Division (2019–2020) at H-E-B, and their profile also lists earlier H-E-B roles in own brands and grocery category management.
Sheri Best
LinkedInExperience: Business Unit Director DMM - Outdoor Living Texas Backyard, Grilling, Sporting Goods & Toys · H-E-B
Business Unit Director DMM - Outdoor Living Texas Backyard, Grilling, Sporting Goods & Toys at H-E-B since February 2021, and also lists Sr. Director of Merchandising and New Business Development there as a current role. Before that, Sheri Best held Business Unit Director DMM roles at H-E-B for Texas Backyard, Grilling & Kitchen (2017–2021) and Texas Backyard, Grilling, Entertainment, DIY, Tobacco and Hardware (2017).
Stacey Park
LinkedInExperience: Director/DMM · H-E-B
Director/DMM at H-E-B since June 2022; their profile headline names the role as Director of Merchandising Home & Seasonal. Before that, Stacey Park was a Senior Buyer at H-E-B (2018–2022), Senior Buyer Mia's Mirror (2017–2018) and Buyer - Jewelry, Gifts & Fashion Accessories, Mia's Mirror (2012–2017), and earlier Associate Business Development Manager, Beauty there (2010–2012).
Twyla Lusk
LinkedInExperience: Director of Joe V s Smart Shop Center Store Procurement & Merchandising · H-E-B
Director of Joe V's Smart Shop Center Store Procurement & Merchandising at H-E-B since May 2020. Before that, Twyla Lusk was Director of Strategy & Loyalty Development at H-E-B (2006–2020), and earlier Director of Drug Store, GM & Beauty Procurement Merchandising (2002–2006) and Director of Grocery Procurement Merchandising (2000–2002) there.
Choose the right perspective
Match the person's category to your question, since leaders of different categories know different parts of the business best. Check whether their role is current or past and how senior it was, because a single-category view and a whole-division view answer different questions.
Questions to take into the conversation
- 01How is a merchandising team at a large retailer like H-E-B organized across divisions and categories?
- 02What does a merchandising leader at a company like H-E-B spend most of their time on?
- 03How do merchandising leaders work with planning, marketing and store teams on a category?
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About this directory
This is a professional research starting point based on business profile data retrieved on . Titles and companies reflect that source snapshot and may describe past or present roles. Check the linked profiles for current details. Inclusion does not imply Instant Expert membership or availability.
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